When one thinks of France’s most successful supermodels, Laetitia Casta is hands down one of if not the first to come to mind, so it is no wonder Nina Ricci has enlisted the French belle to become the first true big-name face to front one of their fragrances.
Putting her seductive green bedroom-eyes to good use, the thirty-six year-old stunner’s effortless sex appeal is captured by the camera lens of Serbian-born Norwegian fashion photographer Dusan Reljin as she lies topless on a white-sheeted bed while clutching on to a gradient mauve-colored bottle containing the Parisian luxury fashion house’s LExtase fragrance for its Spring/Summer 2015 campaign.
What we try to do with every creation is an ode to femininity, said José Manuel Albesa, the chief brand officer of Puig, told WWD. Its all about poetry and this idea of showing the eroticism of Nina Ricci, which has always been implicit,” he explained, adding that in the art of perfumery theres a lot of femininity and sensuality, but eroticism was never taken seriously. So thats why we decided to go in this direction.
By Theo
Sig Nordal 