The New Brand Loyalty

In the pre-industrial days, people were loyal to whichever brands were of the best quality. Quality things that were built to last were probably a little harder to come by, so when people found something that worked as advertised and lasted as long as you needed it to, that becomes their brand for life.

Then, around the second world war, quality improved across the board. The creativity of assembly lines and marketing departments played a huge role in that development. This is when we started to see things like jingles, contests, and soap operas. Whatever brands could do to safeguard their market share and create loyal customers, they did.

But then, something shifted. People started getting whatever they wanted at the tip of their fingers. Since everything was basically decent quality, people paid much less attention to brands and much more attention to the way those brands conducted business. These days, brand loyalty is evolving into customer loyalty.

Here’s why.

You Can Buy Anything You Want Online At The Lowest Possible Price

loyalty brand

The incentive for buying the same thing every week at the grocery store is gone. Well, you don’t even have to go to the store anymore. Most Americans can get anything they want delivered right to their homes.

This has opened many markets to newcomers. One can easily get his product in front of tons of customers, thanks to the internet.

Business Practices Matter More Than Ever

Customers want to do business with a company that treats its employees well, cares about the environment, and has excellent customer service practices. Many customers say they retract their loyalty much more quickly these days.

With 29 loyalty program memberships per household in the United States, it is clear many are getting burned out on loyalty programs as well. More than half have switched brands in the last year and 23% say they have a negative reaction to being enrolled in another loyalty program.

Customer service and good business practices matter much more than loyalty programs in the present times.

Customer Service Is Your Company’s Secret Sauce

customer loyalty

Millennials are the largest and most diverse generation in American history and they are changing things up. They say that they are still brand loyal and they report using many of the same products as their parents. However, they are more likely to switch brands for reasons of poor customer service and bad business practices. What’s more, their parents are more likely to follow them out the door.

Here are the numbers:

78% of Millennials say brands will need to work harder to earn and keep their loyalty
64% of Millennials say they are more brand loyal than their parents
63% of Millennials report using the same brands as their parents
59% of Millennials are loyal to mobile phone providers
56% of Millennials are loyal to clothing brands
39% of Millennials are loyal to health and beauty products
32% of Millennials will switch brands if the company is revealed to have poor business practices
37% of Millennials will try a new brand when it comes out
38% of Millennials will switch brands because of a personal recommendation

Having good business practices and empowering customer service representatives to make customers happy and staying on the cutting edge of product development are going to be the best ways to keep your customers coming back.

See Also: 6 Things That Can Help You In Understanding Millennials Better

The New Brand Loyalty Is Customer Loyalty

Customers hold all the cards in this new era of brand loyalty. Because of buying power and access, customers can easily take their business elsewhere. This means that companies have no choice but to give the customers what they want.

See Also: 10 Proven Ways To Build Your Personal Branding in 2018

The best companies are the ones that listen to what customers want instead of telling them what they will get. These companies interact with customers online when customers want to interact, instead of constantly pushing out unwanted and uninteresting social media posts. The best brands are constantly improving their products instead of constantly putting out the same old thing. This is very good for consumers who basically have their pick of which companies to do business with based on their own criteria.

Learn more about the new brand loyalty from this infographic.

Brand Loyalty

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How To Handle Rejection As A Business

Rejection is normal. Whether you’re an ordinary man, a student, a small business owner or a big-time CEO, you’ve surely experienced some sort of rejection in the past.

Did a girl reject your confession? Did your teacher reject your presentation? Or did a client reject your proposal? All of these scenarios spell one thing.

A big fat NO.

And it hurts.

For some people, learning to deal with rejection is very difficult. They wallow in the pit of misery and these failures cause them to fail all the way through life. Some people bounce back over a period of time while others don’t recover at all.

That’s how destructive rejection is. If not properly handled, it could lead to more failures.

But, as business owners, there’s no other way for us but to suck it all in and move on. There’s no room for wallowing in self-pity because a lot of people depend on your business. Strong minded individuals don’t get discouraged by rejection; they use it to their advantage instead.

Here are some tips on how to handle rejection in business.

Give yourself some time

how to deal with rejection

Don’t deny yourself the opportunity to mourn over your failure. Give yourself enough time to process your rejection, but don’t take too long. Pick yourself up after, gather your thoughts and plan your next step of action.

One step closer

Instead of treating rejections as failures, think of them as being one step closer to your goals. For example, if it takes 10 rejections before you get a positive answer for your proposition, then every No would serve as a step towards your much-desired Yes.

This way, you don’t get defeated by rejection. Instead, you use each rejection to your advantage and as a way to determine how near you are to your goals.

Rejection is inevitable, so get over it

There will always be people who will say Yes and there will be people who will say No. Rejection is a common thing in business. Don’t let a single “No” put you down and hinder your plans.

Although rejection may cause a temporary setback, remember that all these challenges will come to pass and you have so much future ahead of you.

See Also: How Not To Give Up When Your Head Tells You to Quit

Know why

dealing with rejection

When your boss rejects your draft, ask why. When your business partner rejects your business plan, ask why. When the university rejects your application, ask why.

Only by asking and listening to the answers would you be able to know what you’re doing wrong. If you know where you went wrong, then you can have an idea on how to fix it. And don’t forget to thank them for the insights.

Analyze the problem

Why do you keep being rejected? Which part are you doing wrong? Did you listen to other’s opinion? Does the problem lie with your business, with your people or with you?

If you analyze your mistakes, you’ll be able to have a deeper understanding of how things work. You’ll know where the error lies and you’ll have the opportunity to correct them.

Learn from it

They say that smart people learn from their mistakes while geniuses learn from others. I believe that it doesn’t matter who made the mistake, as long as you learn something from it. Know where you went wrong or what you did wrong, why it is wrong and what you can do when you’re faced with a similar dilemma in the future.

Be open to making changes

The most important thing to remember is to be flexible. Sometimes, a rejection is a blessing in disguise because it allows you to improve an idea or fine-tune your business pitch. Don’t attach yourself to the answer because it will only invite negative feelings. Focus your attention instead on how to get a positive answer.

See Also: 5 Women Entrepreneurs Who Failed Before Becoming Millionaires

Rejection hurts and it affects not only our emotional status but also our overall business atmosphere. Allow yourself (and your business) some time to let go. Process the pain but don’t wallow in it for too long. Dust yourself off, figure out what to do next and move on. This highlights one of the best ways on how to handle rejection in business.


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Top 10 Cheap European Car Hire Destinations

If you’re planning a European getaway sometime soon, you need to start considering arranging a cheap car hire for your trip. It will give you the freedom to explore, save you time on your trip and you won’t have to worry about your own car being stolen or damaged.

But, as you’ve no doubt discovered, car hires can sometimes prove to be a confusing process. Some cities are more suited to be explored in a car than others and that will depend on what time of the year you are traveling. There are, however, some staple cities across Europe that always offer an enjoyable holiday and hidden gems to discover by car on a budget.

Here are the top ten wallet-friendly European car hire destinations – plus some top tips on saving money while you’re there.


the colosseum rome

Total Cost: £178.09 | Car Hire Cost: £10.21

Three places to go: You must visit the historical masterpieces while you are here. Great choices include the Colosseum, the Pantheon and the Vatican.

Money-saving tip: Entry to lots of Rome’s museums is free on the first Sunday of each month.


Total Cost: £176.26 | Car Hire Cost: £10.86

Three places to go: The architectural delights of Antoni Gaudí (you’ll see his work all over the city), unparalleled views from Montjuïc mountain and Raval, Barcelona’s literary quarter, are some of the places you shouldn’t miss here.

Money-saving tip: Avoid the overly-touristy areas and explore a side street. You’ll find quality food at good prices.


tower of pisa italy

Total Cost: £165.18 | Car Hire Cost: £10.32

Three places to go: Head to the world’s most famous architectural mistake, the Leaning Tower, the beautiful Duomo (cathedral) and enjoy some quality natural gelato at Gelateria De’ Coltelli.

Money-saving tip: Book your trip to the tower online. You’ll be able to skip the lengthy queues.


gran vía madrid

Total Cost: £157.16 | Car Hire Cost: £9.14

Three places to go: Enjoy cheap tapas from street vendors, visit the expansive 19th-century park Buen Retiro and take a stroll along the Gran Vía, Madrid’s main thoroughfare.

Money-saving tip: Save money on food, gifts and lots more by taking a trip to one of Madrid’s flea markets. El Rastro and Rave are two of the most popular.


Torre de Belém

Total Cost: £150.58 | Car Hire Cost: £15.28

Three places to go: Don’t forget to visit Torre de Belém (Lisbon’s Gothic tower and a UNESCO world heritage site), Ler Devagar (the city’s cultural centre) and São Jorge Castle (11th-century castle with an archaeological museum).

Money-saving tip: The Lisboa Card gives you free entry to 28 museums, monuments and places of interest. It will also get you discounts on local services and shops.


manchester united stadium

Total Cost: £148.12 | Car Hire Cost: £7.87

Three places to go: Be sure to visit one or both of those world famous football stadiums, Manchester Art Gallery and John Rylands Library, a late-Victorian architectural wonder.

Money-saving tip: Free walking tours taking in the best of Manchester run every Tuesday, Friday, Saturday and Sunday. Be sure not to miss them.


gibralfaro castle
Via travelguidemalaga

Total Cost: £131.96 | Car Hire Cost: £5.02

Three places to go: The Picasso Museum, Gibralfaro Castle and Tivoli World, a family-friendly theme park, should never be out of your list while you’re in Malaga.

Money-saving tip: Avoid the Costa del Sol’s toll roads by downloading a sat nav app that helps you steer clear of the hassles.


birmingham oratory
Via birminghamheritage

Total Cost: £130.39 | Car Hire Cost: £9.01

Three places to go: Visit the Bullring for shopping and Birmingham Oratory and St Paul’s Church for a taste of the city’s architectural past.

Money-saving tip: Download the Bullring’s PLUS app to get free parking at the retail center.


la laguna tenerife
Via holaislascanarias

Total Cost: £129.29 | Car Hire Cost: £13.10

Three places to go: Take a cable car to the summit of Mount Teide, Spain’s highest mountain, visit La Laguna, the former capital of Tenerife and enjoy a couple of hours in Malpaís de Güímar, a natural park.

Money-saving tip: Many of Tenerife’s best museums are free to enter all day on Fridays and Saturday afternoons.


santa barbara castle alicante
Via Expedia

Total Cost: £110.93 | Car Hire Cost: £7.83

Three places to go: Climb up to Santa Barbara Castle, browse the Alicante Museum of Contemporary Art and do some snorkeling on Tabarca Island, just off the coast of Alicante.

Money-saving tip: Mercado Central is Alicante’s most popular food market, offering cheap meat, vegetables, bread, dairy and sweets.

Now that you know where to go, how can you ensure you get a cheap car hire deal no matter where you go?

Here are some tips you can use:

  • Book early

As with most things, booking ahead can save you some serious cash. If next year’s holiday is booked and your dates are locked down in your diary, why wait to sort the car hire? Do it now while you’re thinking about it and save some money in the process.

  • Do you really need a luxury vehicle?

When booking a car hire, it can be tempting to take out a high-end vehicle and imagine yourself zooming around picturesque mountain roads in the latest high-performance car. Unfortunately, such vehicles are often more expensive than their rather more run-of-the-mill brothers and sisters.

Ask yourself if you really need something swish. When you’re on a holiday, what probably matters most is space. There should be enough for your stuff and for the people coming with you. Opting for a standard vehicle that suits your needs could be a much more affordable and practical option.

  • Understand the extras

Some car hire deals look cheap but once you look under the bonnet, they are actually a little more expensive. To avoid getting tricked, make sure you know exactly what your deal will cover before you book.

  • Get your arrival time right

Give your car rental provider an accurate idea of when you’ll be picking up the car. If your flight is delayed, your reservation could be cancellled, especially if it’s at a busy time. This is annoying but it could also incur additional costs. If you can get in touch with the car hire check-in desk to let them know you’re running late, do so.

  • Make sure any pre-existing damaged is logged

When you hire a car, you’ll usually get an inspection form before you drive away with it. This form will detail any damage that’s already on the car. If you spot some damage but it’s not on the form, make sure it gets logged immediately. Otherwise, you could end up paying for damage you didn’t cause. And, of course, make sure you take care of the car when you’re exploring the city.

Hiring a car can transform a holiday. Giving you the freedom of the open road, it allows you to get out and explore. Next time you choose a car hire, do your research, follow some top tips and you’ll be well on your way to bagging a great deal that won’t break the bank.

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How Not To Give Up When Your Head Tells You to Quit

Most people have to work hard in order to live their dreams. However, all we see and celebrate is their success because the hard work is usually not done in public. So, when you are struggling in the shadows, wondering why success is not coming fast enough, it’s easy to want to quit.


The successful people you admire are there because they resisted the temptation to quit.

Before looking at the tips below on how not to give up, let’s get one thing out of the way:

No one is suggesting that you stay in a dead-end career which takes you nowhere. If you’re quitting because there is a better opportunity, then, by all means, go ahead. The quitting that does not help is the one where you leave just because you’re not getting results instantly.

Every time you want to quit and take the easy way out, just tell yourself that success doesn’t come overnight.

Things Don’t Get Easy Just Because You Switch Places

There is a misconception that if you don’t like something, then you can switch places and things will get easier. This is a fantasy. If you quit without introspecting and looking deep inside yourself, you may actually be moving with the problem.

In the beginning, you will enjoy the instant gratification which comes with moving. However, as time goes on, you will realize that you’ve solved nothing. The same problems you thought you ran away from in the last situation will suddenly appear.

If you quit just because of the instant gratification you feel when you move into something new, you’re sacrificing your long-term goals. The reality of life is that wherever you go, you’ll always be faced with challenges. It’s better to work on the challenges of something you have already started, rather than quitting and starting on a new set of trials in a new goal.

See Also: 5 Barriers That You Need To Cross To Achieve Success This Year

See the Bigger Picture

not giving up

Every time you want to quit, tell yourself that if success were easy, everybody would be successful. Most people quit because they forget to draw the bigger picture when they start on a goal. Some have drawn the bigger picture, but forget it in the face of challenges.

Always remember that journeys leading to success are often long and grueling. Take the disappointments you meet along the way and if you fall, stand up, dust yourself off, and get moving.

One thing you will have to accept is that success comes at different times for different people. Admit that you’ll see people you know reaching their goals before you do.

While this can be difficult sometimes, you should always try to celebrate with them. Instead of seeing their success as highlighting your failures, take it as proof that achieving your goals is possible.

See Success as a Journey, Not a Destination

Success happens in incremental steps. It is a result of everyday small, smart choices. If you do this consistently and never quit when the going gets tough, you’ll start to see the results of your perseverance.

Making smart, small choices every day starts by taking big tasks and breaking them into smaller units. Working on smaller tasks will help you to see your progress. Take reading a large book, for example. Breaking it into chapters seems more doable than finishing the whole book right away.

You’ll also see incremental results if you are consistent. A good example here is your daily exercise routine. Consistently working on your fitness for twenty minutes every day is better than trying to do a two-hour workout once a week.

Successful people are patient. They understand that progress takes time. For example, if you decided to write a book, writing just two pages a day results in 60 pages a month. That makes over 300 pages in half a year. That’s a very long book by any standards.

successful people

No one has ever said that success is easy. If it were, everyone would be successful.

See Also: Stumble, Success, Stumble, Success – 11 Simple Steps to Improve Your Life

The post How Not To Give Up When Your Head Tells You to Quit appeared first on Dumb Little Man.

7 Unhealthy Behaviors That Affect Your Mental Health

Bad mental health habits are behaviors that have a negative effect on the way we think and the way we feel about ourselves.

We often believe our mood and our mental health are solely dependent on external factors and we only have little ability to control them. We often wonder why we get so easily irritated, upset, sad, lethargic, and bored in life. As a solution, we try to improve our mood and cope with stress by engaging in unhealthy behaviors. This, unfortunately, makes our mood even worse.

Yes, our mood is affected by our brain chemistry. But, remember this:

Our brain chemistry is largely affected by our behaviors and habits in life. If we treat ourselves with care and know what makes us happy, we are going to have a more balanced brain chemistry.

Here are a few common bad mental health habits that are making you unhappy and unsatisfied with your life:

Bad Sleep Routine

bad sleep routine

Even if you get enough sleep, having a regular sleep routine matters a lot.

Going to bed early promotes more happiness and energy in life. Studies have shown that going to bed late may be linked to depression and poorer mental health in general. The reason could be that negative thoughts are more likely to appear in our mind at night.

So, by staying up late, you get more and more overwhelmed with worries and negative thoughts. Also, by being a ‘night owl’, you socialize less with people and may start to feel isolated over time. You’ll also be less productive and less energetic the next day.

See Also: Get Strong, Sleep, Repeat: The Importance Of Sleeping

Not Taking Time to Relax

Many of us live with a lot of stress and have a lot of thoughts going through our minds on a daily basis. We may have a stressful job or suffer from anxiety or other problems. Most of us may be hyperactive and constantly seeking new stimuli without realizing that they are making us feel worse.

Taking some time during the day to relax and be with yourself without distractions can significantly improve your mood and well-being.

Lack of Physical Activity

It is a well-known fact that physical activity is necessary in order to maintain a healthy body. But, exercise has huge benefits for your mind, too.

When you exercise, your blood flow improves and your body releases feel-good chemicals. You are also releasing the tension build-up from excessive stress and anxiety. Your muscles feel and work better.

Spending a Lot of Time with Toxic People

We all know people in our lives that just make us feel bad whenever we are interacting with them. They may put us down, undermine our success, not respect our boundaries, and find ways to ruin our mood when we are happiest.

If you are continually trying to change those people, you are just wasting your time and making yourself more miserable. So, try to avoid toxic people as much as possible.

See Also: 8 Types of Toxic Friends That Are Holding Your Happiness Hostage

Lack of Personal Goals

Goal-oriented behavior is what activates our reward system. This has a huge influence on our mood and happiness. If you don’t push yourself to achieve your goals, even small goals, you will not feel fulfilled and you are likely to seek unhealthy ways to activate your brain reward system.

Also, not focusing on achieving your goals leaves you feeling like you are stagnating in your life and that can easily trigger poor mood and depression.

Excessive Use of Technology

excessive use of technology

Most of us enjoy our computers, phones, social media and we naturally want to watch the news and see what is currently happening in the world. Even though those tools are great at making our lives and work easier, they can also be great tools for distraction.

They also promote inactivity and tend to be overly stimulating to your brain. Your brain doesn’t like too much stimulation and you may find it more difficult to relax and unwind after spending hours on social media.

Not Being in Touch with Your Emotions

Our emotions often feel too intense and too difficult to deal with, so we tend to suppress them. We distract ourselves with all kinds of unhealthy behaviors.

The problem with that is that we don’t get to process our emotions and face our real problems. We fail to find out through attention and awareness what truly makes us unhappy, anxious, angry or sad.

Poor Nutrition

Our nutrition affects everything in our body, including our brain chemistry. A deficiency in certain nutrients can cause imbalances in our system. Even if we don’t have any serious deficiencies, our eating habits can still affect our mental health. Overeating and not eating enough are both unhealthy behaviors that can affect our relationship with food and our overall mental health.

The post 7 Unhealthy Behaviors That Affect Your Mental Health appeared first on Dumb Little Man.

Working From Home: Is it Worth it?

We’ve all fantasized about trading in our demanding office hours, gossiping coworkers, and overbearing bosses for a work from home gig. But, how do we get past the anxieties that come with the transition?

Nip those fears in the bud and get ready to pursue the career of your dreams with some of the information below.

Why is Working from Home So Great?

work at home

Working from home has several benefits besides the ability to make a living in your pajamas. You’ll find that trading in your traditional work can yield great benefits such as:

  • You’ll save money from commuting to work. You can reinvest the $50 you throw in your tank each week into something that you love. You can even use it to buy an equipment for your new home office.
  • Working from home can cut out your lunch expenses as well as a few inches off of your waistline. You’re more likely to prepare and eat healthy lunches if you aren’t heading to the food trucks parked across the street from your office.
  • You can say goodbye to the guilt that comes with having to reschedule outings with friends or missing your kid’s recital because you set your own hours. You’re able to start work whenever you like and put it away just in time to catch a yoga class and a chance to focus on you.

Sounds Perfect, Right?

Not so fast.

There are a lot of great things about working from home, but if you’re seriously considering making the switch, then you need to prepare for its drawbacks.

Check them out:


Were you the first to quit a new instrument, dance class or sport after just a couple of days? Do you still allow your gym to take $20 out of your bank account each month despite the fact that you haven’t stepped inside of a gym since the last year?

Discipline is a key factor to successfully working from home.

Work/Life Balance

While working from home can definitely benefit those that seek control over how much work dominates their life, managing a solid work/life balance can be tough for true workaholics.

If you don’t have a dedicated and closed off workspace, you’ll be constantly reminded of how there’s always work to be done. This could easily lead to burnout if you fail to set boundaries between work and your personal life.

See Also: Keep Calm and Don’t Stress: Recognizing and Preventing Job Burnout

Financial Instability

Unless you’re working for a larger company, most self-employed individuals or freelancers that work from home have to acknowledge that their funds will fluctuate. There could be times when you go an entire month without receiving a check and you’ll have to find a way to keep yourself afloat financially in the meantime.

What’s Right For Me?

work from home

It’ll take a lot of self-reflection to figure out if working from home might be ideal for you. Check to see if any of the situations below affect you.

You might flourish with working from home if:

  • You’re self-motivated and you don’t need a boss to stand over your shoulder to ensure that work is done.
  • You have six months’ worth of living expenses in your bank account, just in case you come upon hard times.
  • You don’t mind doing self-employment taxes or advertising.
  • You’re not dependent on a healthcare plan provided by your traditional employer.

You might fail at working from home if:

  • You’re not self-motivated. If you need a kick in the rear to help you get started on a project, you might be better off with a more traditional setup.
  • It would put you or your family in financial trouble.
  • You’re not very good at managing stress. It would only make you more stressed to have the extra responsibility on your plate.
  • You prefer structure set by an outside source.
  • You enjoy being able to wheel your chair over to the next cubicle to chat with your coworkers.

Tips for Making the Change

If you’re determined to work from home, you’re going to need help to manage the transition. Here are a few tips to keep you from giving up on your dream to work from home:

  • Make an effort to get out of the house and see your friends or loved ones 2-3 times a week. When you first start working from home, it can be tempting to just throw yourself into your work 24/7, so that you can make your dream come true. Unfortunately, working all the time can and will lead to burnout.
  • Stick to a morning schedule. You’ll be far more successful if you can create your own structure that you can amend at any time.
  • Take inventory of your pantry and fill it up with non-perishable goods in case you run into some financial trouble. Having five or six boxes of stovetop macaroni and cheese can be a lifesaver if you’re running low on cash.
  • Most importantly, perform extensive research on what you’d like to do! If you want to be a freelance writer, you’ll need to read up on all of the different niches and decide what best fits your skill level and financial needs. There’s also plenty of successful individuals that do freelance graphic design, data entry work, virtual assisting or call center work for a company that doesn’t mind if you work from home.

See Also: How to increase productivity while doing ‘Work from Home’?

Get Started!

If you think that you’re cut out for the challenges that come with working from home, start thinking of when and how you’ll begin your transition. If you plan well, you’ll be able to enjoy the rewards of working from home in no time!

The post Working From Home: Is it Worth it? appeared first on Dumb Little Man.

HR Tips to Hire and Retain Generation Z In The Workforce

Did you know that there are 30% Generation Z in the workforce?

Millennials are hard-working optimists that strive for job security. Baby Boomers have dedicated employees with impressive portfolios. The next generation that will take over the workforce is misunderstood.

If you work in Human Resources and you’re thinking of recruiting Generation Z employees, you should continue reading.

What Matters to Generation Z

Generation Z are people born between 1990 to the mid-2000s.

As employees, they want recognition and reassurance that their hard work has a positive impact. They want a reasonable income with health coverage benefits. They aim for a flexible workplace environment and new opportunities.

Showcase Your Workplace Culture

The interesting fact about this age group is that they can easily find faults in a potential employer. Generation Z strives to work for a company with high integrity and values its employees.

Here are a few strategies to consider:

  • Promote positive facts about your company online.
  • On all social media, showcase community involvement and real-life stories about employees.
  • Think of your culture as a brand and connect with this group using blogs to help them succeed.
  • Provide them with the information that is important to them.

Creative Technology Strategies

hr tips

According to a FORBES article, “Their media consumption habits are also significantly different: they watch between two and four hours of YouTube and less than an hour of traditional television per day. They’re also twice more likely to use YouTube than Millennials, and a lot less likely to use Facebook.”

This means that most people know more about your company than you think. Generation Z spends a lot of time on their smartphone, computer and handheld devices than Millennials.

We recommend that you ensure your website is mobile friendly. Instead of sending email updates on new job openings, send personalized messages to each subscriber.

If you are ready to take your online presence to a new level, you should utilize the following platforms:

  • Snapchat
  • YouTube
  • Twitter
  • Instagram

Competitive Workplace Benefits


Healthcare is a high priority to Generation Z employees. Companies offering competitive benefits will win over top talent. These employees appreciate the idea of paid vacation and a flexible work environment.

Here are a few ideas to consider:

• Work from home options a few times a month
• A work shift gives away or a trade system to change shifts
• Offer a minimum of 1 personal day a year

See Also: How to increase productivity while doing ‘Work from Home’?

Review Your Work Environment

Generation Z employees want workplaces that allow them to be themselves. Most enjoy listening to music to be more productive while others enjoy a relaxing environment.

See Also: This Type Of Music Can Increase Your Productivity

These young adults embrace a company that offers a chance for them to thrive. A hierarchy system that doesn’t allow them to grow professionally can affect their loyalty.

The older generation of employees needs to understand and have a sense of respect for this group. Management needs to be open to the idea of using multiple forms of communication. This includes instant messaging, text messaging, social media, apps and the internet.

Although one-on-one communication is preferable at work, this generation was raised on technology. Remember to keep this in mind.

Customize Career Advice

Generation Z employees are highly entrepreneurial. They are extremely focused on their career. They want to believe that the company has their best interest in mind.

If the management is interested in recognizing their strengths and weaknesses and they offer better job opportunities, it will help to retain top talent. Ask your HR team to personalize learning paths, training materials and internal communications for this age group.

Hiring employees is one part of the process, but understanding how Generation Z employees think can improve your relationship with them. By using creative technology, offering competitive benefits and creating workplace opportunities, you’ll be able to keep them longer in your team.

The post HR Tips to Hire and Retain Generation Z In The Workforce appeared first on Dumb Little Man.

Using Zero Trust Network Segmentation To Protect Your Business From Hackers

Cybersecurity is a major concern no matter what size or type of business you are running, but most people just aren’t doing enough. We don’t tend to think about information security until it is too late – after a breach has already occurred. And those breaches can be costly, often putting small businesses completely out of business within a few months in some instances. Many large corporations have recommended practices in place that should stave off most attacks, but unfortunately since humans are the weakest link in cybersecurity chain ultimately breaches are going to happen no matter how well prepared your company is. The new preferred model for cybersecurity is the zero trust model with network segmentation.

What Is Zero Trust?

In the old way of doing cybersecurity, gaining access to a network was as simple as putting in your username and password. Once you were in, you were in, and you pretty much had access to everything once you were inside. A username and password granted you trusted access to the network. Unfortunately this model has some pretty obvious vulnerabilities – hackers only need to gain access to login data, and that has turned out to be pretty easy to do through social engineering.

In the zero trust model, everyone is assumed to be a hacker. Login info will get you into the front door, but there are many more doors inside once you get there thanks to network segmentation. Activity logs are inspected regularly, sometimes even in real time, to detect any threats as quickly as possible. Employees only have access to what they absolutely need, which leaves fewer open doors for hackers to exploit once they do break into a network. And traffic is monitored so that suspicious activity can be detected quickly and threats eliminated before they do serious damage.

Even the Department of Homeland Security recommends zero-trust segmented networks. Among their recommendations:

Design network segments around need-to-know and zero trust principles

Ensure that sensitive information is segmented, even from other sensitive information

Layer security measures so each segment has its own requirements for access

How Much Do Data Breaches Cost, Anyway?

According to Hackerpocalypse: A Cybercrime Revelation from Cybersecurity Ventures:

“Cybersecurity Ventures predicts global annual cybercrime costs will grow from $3 trillion in 2015 to $6 trillion annually by 2021, which includes damage and destruction of data, stolen money, lost productivity, theft of intellectual property, theft of personal and financial data, embezzlement, fraud, post-attack disruption to the normal course of business, forensic investigation, restoration and deletion of hacked data and systems, and reputational harm.”

The individual cost of cleaning up breached records varies by company and by industry. Retail breaches, which are often the most publicized type of breaches because they affect vast numbers of consumers at once, cost millions of dollars per incident to clean up. They also cost the retail outlet in lost sales and reputational damage. But even small data breaches that happen to small businesses that only cost in the tens of thousands to clean up can put a company out of business. After all, how many small businesses have tens of thousands of dollars they aren’t using to put toward cleaning up a data breach?

How To Implement Zero Trust Segmented Networks

Even if you don’t have a large corporation with an information security team and a network architecture specialist there are still ways to get the needed security measures to protect your small business.

Software can automate some security needs

Next generation firewalls can provide greater security

BYOD and password hygiene policies can go a long way

Security consultants often specialize in working with small businesses to find infosec solutions

SaaS and NaaS providers can give your business the same level of security as large corporations

Don’t Let Infosec Get Away From You

Doing something about your company’s information security before it’s too late is crucial if you want to stay in business. Hackers are always looking for vulnerabilities to exploit, so the time to act to make your network safer is now. You are the weakest link and hackers know that. Don’t let them destroy your businesses by not acting to protect it. Learn more about zero trust network segmentation from this infographic!

The post Using Zero Trust Network Segmentation To Protect Your Business From Hackers appeared first on Dumb Little Man.

How To Overcome Obstacles: 5 Ways On How To Be A Conquerer

To stress you out beyond your normal limits with extreme mental and physical challenges to make you worthy of serving with the world’s most elite fighting force. This is the simple principle of the US Navy SEALS.

But, don’t confuse simple with easy. In order to be one the greatest warriors on the planet, you must conquer the obstacles in front of you. If you only endure, you will become just another failed statistic.

During BUD/S training, the most iconic and demanding event is Hell Week. Candidates are put through extremely rigorous exercises for 5 days straight with less than a few total hours of sleep. Activities will include running, swimming, paddling, push-ups, sit-ups, rolling in the sand and log PT.

Out of approximately 40,000 Navy recruits a year, only 250 (or less than 1%) actually possess the mental and physical toughness necessary to make it through Hell week and become a SEAL.

How To Overcome Obstacles

It isn’t always the largest and strongest men or the fastest swimmers or runners that complete the training. It’s most often those who have the strongest will and a burning desire to not give up. Champions know that the only way to the finish line isn’t going around the obstacle but through it.

And the same goes in the real world.

Obstacles, struggles, and sufferings are inescapable and are very real in the human experience. The simulated harsh conditions of Navy SEAL training parallel the authentic harsh episodes of real life. Successful Navy SEAL candidates feed off of the intensity, employ mental toughness, resist the seeds of doubt and are relentless about finishing.

And like the SEALS, in order to navigate through a real chapter of suffering, you must use obstacles as leverage instead of shackles holding you from success.

In the depth of suffering, it is often the difference between conquering and enduring that determines the outcome of either breakthrough or breakdown. Enduring is passive, indifferent, weak and unintentional. Conquering is meticulous, purposeful and intentional. A champion’s mindset is all about conquering obstacles rather than simply enduring in hopes of making it through.

So, how do you become a warrior? Here are 5 ways to be a conquerer and not an endurer.

Be happy during the bad times as you would the good times

In a speech for the PGA Tour rookies, Tom Kite recapped the idea of “loving what you do all the time” perfectly. From the book, How Champions Think by Bob Rotella, we get a snapshot of what Tom said:

“If you’re going to play on the Tour, you have to love golf all the time,” he said. “It’s not going to work if you can only love it when everything’s going your way, every putt’s going in the hole, and every carom is bouncing into the fairway instead of out of bounds. It’s not going to work if you practice every day and only love it when the ball is going where you’re looking. You’ve got to love it when you practice day after day and you can’t find it. You’ve got to love it when every putt looks like it’s going in and then lips out. That’s what it’s about.” (How Champions Think, Bob Rotella).

When you land your dream job, you have to appreciate the bad days as much as the good days. When you find the greatest person on earth and want to spend the rest of your life with them, you take them in their most pristine condition and weather the storm with them when times get rough.

Know what you can control and what you cannot

thomas edison

In the early hours of December 10th, 1914, an explosion shook the city of West Orange, NJ. Thomas Edison’s factory was immediately engulfed in flames. Despite the joint effort of several fire departments, the blaze was too powerful and decades of work was destroyed in a fiery instant.

And how did Edison respond to this?

According to a Reader’s Digest article, Edison walked over to his son, Charles and said “Go get your mother and all her friends. They’ll never see a fire like this again.”

Even though Edison was almost 70 years old and a lifetime of work was destroyed in minutes, he told a New York Times reporter that he would start rebuilding the very next day…and that’s exactly what he did. He realized he had no control over the situation and chose to work with the given circumstance and not fight against it.

It’s all about perspective. Edison’s perspective on the situation grounded him in the reality that there was absolutely nothing he could do at this time other than to rebuild. The damage was already done.

See Also: 7 Amazing Success Lessons from Thomas Edison

“It’s impossible to be angry and in a state of gratefulness at the same time.” -A Defined Life

How many times have you been in a situation, where a relatively-speaking, contextual thought should alter how you respond?

If your internet is slow on your phone, at least you have a phone equipped with up-to-date 21st-century technology. If your clothes are wrinkled in the morning, at least you have nice clothes to wear, let alone a job to go to. And if you are late to work and behind a really slow driver, at least you won’t get cited for speeding.

Viewing obstacles and struggles through the proverbial “could be worse” lens allows you to see the situation relative to someone who does not have your luxuries. It also sheds a sobering light on your life by grounding you in gratitude. It’s impossible to be angry and in a state of gratefulness at the same time.

See Also: One Awesome Tip On How To Shift Perspective

Focus on the little things

When the burden seems overwhelming or insurmountable, it is easy to give into the temptation of giving up. But the paralyzing situation you are in is almost, all the time, reducible to smaller parts. When you focus on tackling the fundamental elements of the situation, you can carve out a path to ultimate victory.

Henry Clay, a famous American orator and lawyer, was once approached by an illiterate man after giving a rousing speech. The admiring gentleman admitted to Clay that he could not read, but desperately wanted to be like him. Clay grabbed the young man and pointed to an “A” in his name on a poster and said, “That’s an A. Now you’ve only got 25 more letters to go.”

Defeating the obstacle in front of you is always manageable if you just start somewhere and focus on one thing at a time. Today it may be the letter “A” and only the letter “A”. Tomorrow or even next week, it may be the letter “B”.

We all want it to be over. But, saturating yourself in wishful thinking will cause you to never start the conquest or, even worse, cause you to fail to chisel your character and strengthen your essence. Every micro conflict of the whole is a teachable moment for you to learn and sharpen other areas of your life.

Know there is always a way out. Be an overcomer.

way out

If your relationship is your identity, when it’s gone, so are you. If your job is your identity, when it’s gone, so are you. And if your identity or self-worth is wrapped up in something outside of your own existence or purpose, then you too will perish when those things fail.

Suffering is non-discriminant that it does not care how you came to meet it. There isn’t a more conservative version of suffering. If you want to win the war on suffering, you must first see yourself as an ascendant being with an independent meaning, where everything in your life is your responsibility.

If you approach your suffering knowing that you are an overcomer, you will overcome. It’s all about winning in your mind first and then taking action. As you fight, never forget who you are…an overcomer and nothing less than that.

Here is a way to illustrate the point.

With boiling water, you can create steam. With pressurized steam, you can power engines and turbines through mechanical work. This was part of a composite of revolutionary ideas that literally changed the landscape of our human experience. But, in order for water to turn to steam, it has to reach the exact temperature of 212 degrees. If 212 degrees is not achieved, then there is no high-pressurized steam, no mechanical work, no engine or turbine turning. In essence, there’ll be no Transcontinental Railroad or electricity to power millions of homes. 211 degrees, a simple 1-degree cooler, is really hot, but it won’t bring water to a boil.

The same is true of your identity. If you identify as an overcomer and nothing less, then you are an overcomer. This must be nonnegotiable. You must be relentless in this identity. Any moments of weakness will result in you crumbling and submitting to the obstacle in your life. The overcomer never taps out because they know there is always a way out.

Find meaning in your suffering

What if this thing that keeps you up at night affects how you interact with people, sustains your stress level and negatively influences your self-worth, is actually critical in strengthening you?

When meaning and purpose is found in one’s suffering, the conditions in which the struggle occurs are mutated in your favor. Instead of being held hostage by this ominous scenario, you ransom the situation for a net gain of self-betterment. You’re already suffering, you might as well get something out of it.

Nobody illustrates the need to find meaning in suffering better than Viktor Frankl. As a Holocaust survivor and world-renowned psychiatrist, it was a defined purpose and meaning-through-suffering that literally kept him alive among the prisoners around him who surrendered to the call of death.

For Frankl, the thought of seeing his wife again and finishing his lifework as a psychiatrist motivated and armored him for the battles he would go through each day. Thus, he found meaning in suffering in one of the worst events someone could possibly experience. As the conditions of the camp worsened and those around him gave up, his determination to survive intensified, simply because “the human life, under any circumstances, never ceases to have meaning.” (Frankl)

“Despair is suffering without meaning.” -Viktor Frankl


This is the most important part of the message. If you don’t get anything out of this post, at least marinate on this thought.

You must not lose hope or courage. Fight through the struggle like somebody else’s life depends on it. Somewhere, a spouse, child, relative or someone you don’t personally know is counting on you. It’s not enough to endure the situation; some very important people in your life depend on you conquering it. That’s where you start learning how to overcome obstacles.

Just like the mission of the US Navy SEALS who are responsible for carrying out the most dangerous operations for the welfare of others, you are responsible for sustaining and providing positive living conditions for others, too.

Failure is not an option.

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How to Increase Your Productivity in a Coworking Space

Public coworking spaces and shared office spaces have become increasingly popular in the last decade. In fact, in over six years, the number of shared office spaces available has jumped from 1,130 to 13,800 — a leap of 12,670 spaces.

This popularity is due to the undeniable benefits of shared working spaces, especially for freelancers and independent contractors. Factors such as energy level, professional ambiance and mingling lend a hand to the success of this office style. However, like working anywhere, shared spaces have their own unique downsides. Sensory overload, random uncontrollable noise and self-management can decrease your work productivity.

Here are a few tips to making this public space work for you!

Invest in Headphones

coworking space productivity

Open work spaces come with a lot of noise. Even with the best efforts to keep quiet, keyboard strokes, coffee sips, small chatter, conference calls and more can quickly become a nuisance.

The solution? Headphones.

Using a personalized music playlist or listening to your favorite podcast is proven to be effective in enhancing your focus. However, make sure to cater to your work. If you’re writing, music is usually a better choice than a podcast as it provides too much word input. But, if you’re designing web platforms, a podcast you enjoy will keep your brain busy while you’re completing tedious tasks.

If music in your ear isn’t your jam (pun intended), consider complete silence with a high-quality pair of noise-canceling headphones. Covering up with a pair of these will block out the chitter chatter and clickety clicks, so you can focus on your workload in peace and quiet.

See Also: This Type Of Music Can Increase Your Productivity

Create Your ‘Office’

cowork space

Much like audio chaos, visual noise is worth reducing for increased productivity. Avoid having anything chaotic or messy within your sight to help maintain focus. Items like trash bins, cluttered tables, washroom hallways and even busy streets are distracting.

Try facing towards a view with simple, clean lines. It can be a garden window or a wall. It seems boring, but Zen tradition suggests this is a great way to stay on task. If possible, include daylight near your workspace. Increased light exposure is proven to improve sleep habits and therefore increase productivity.

Having a plant nearby can also relax the body and foster creativity. If the space doesn’t have plants, consider commuting with your own or bringing a few to leave in the space. Of course, make sure to talk to the owner of the workspace first to ensure that your greenery doesn’t get tossed out at the end of the day.

If your line of work involves a high level of creativity, you may choose to face the excitement head on and use it as your muse. The saying “to each his own” is appropriate for visual decluttering.

See Also: 7 Surprising Benefits of Coworking Spaces

Prioritize Your Time

Most people (64%) who use coworking spaces are better able to meet their deadlines. Time management plays a large role in their ability to do so. To become one of the 64%, it’s suggested that you mute all unimportant notifications. Little beeps for unimportant tasks will take your focus away from larger, more important jobs.

Next, studies show that in order to produce the highest quality of work in the shortest amount of time, people should work intensely for 52 minutes, then take a 17-minute break.

The trick? Staying off of social media, text messaging and the like. Instead, use your break to take a refreshing walk or mingle within the office space. Not only will this help you refocus, but networking never hurts!

Scheduling your own hours is a huge perk that comes along with this style of working. However, if you aren’t disciplined with your time, it’s easy to start working in overdrive. Keeping set hours helps you stay on track, sets the pace for your day and for your potential clients and assures you do not overwork yourself.

One of the reasons shared working spaces are successful is the fact that they provide a structured space to work that is not home. Use this to your advantage and keep work and home time separate.

In addition to these three focus points, maintaining a work-life harmony and keeping procrastination tendencies under control are also important to increasing your productivity in a shared work environment. Once your space is perfected, you will reap the benefits of joining a coworking habitat, including an improved home life, a potential increase in income and added professional flexibility.

Share our awesome infographic on Tips For Getting Work Done.


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