Getting new customers for your business is hard work, but it’s necessary if you want to be successful. Here are 10 ways you can get the attention of new prospects.
Month: July 2016
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Multiple Streams of Income for Your Business
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4 Challenges (Still) Faced by Women Entrepreneurs — And How to Overcome Them
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6 Ways to Boost Your eBay Sales
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5 Ways to Repurpose Content and Extend Its Reach
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7 Signs You’re About to Lose a Customer
Getting customers is expensive, so keeping them around is important. Be alert for these 7 signs that a customer is about to quit doing business with you.
8 Projects that Exemplify Moscow’s Urban Movement
Zaryadye Park / Diller Scofidio + Renfro. Image Courtesy of Zaryadye Park
When it comes to urbanism these days, people’s attention is increasingly turning to Moscow. The city clearly intends to become one of the world’s leading megacities in the near future and is employing all necessary means to achieve its goal, with the city government showing itself to be very willing to invest in important urban developments (though not without some criticism).
A key player in this plan has been the Moscow Urban Forum. Although the forum’s stated goal is to find adequate designs for future megacities, a major positive side-effect is that it enables the city to organize the best competitions, select the best designers, and build the best urban spaces to promote the city of Moscow. The Forum also publishes research and academic documents to inform Moscow’s future endeavors; for example, Archaeology of the Periphery, a publication inspired by the 2013 forum and released in 2014, notably influenced the urban development on the outskirts of Moscow, but also highlighted the importance of combining urban development with the existing landscape.
Concluding earlier this month, the 2016 edition of the Moscow Urban Forum focused on smart cities and the impact of technology on the ways we interact with people and use public infrastructure and civic spaces. The 2016 Forum invited city officials, urbanists, and architectural practitioners – including Yuri Grigoryan from Project MEGANOM; Pei Zhu from Studio Pei Zhu; Hani Rashid from Asymptote; Reinier de Graaf from OMA; Yosuke Hayano from MAD Architects; and Kengo Kuma from Kengo Kuma Architects – to share about their knowledge and experiences in urban design. With the city looking forward to the built results of the latest Forum, we take a look back at some of the major developments in Moscow that have emerged in the past five years.
1) Gorky Park and Garage Museum
Garage Museum of Contemporary Art / OMA. Image © Yuri Palmin
In 2010 the city government decided to improve Muscovites’ urban environment and create public spaces, and Gorky Park was the first project of note. The Russian equivalent of Central Park, it used to attract masses of tourists to its amusement park, but no residents would spend time there. Its reconstruction began in 2011 and featured infrastructure for strolling, sport, work, culture and leisure.
Inside the park lies the Garage Museum of Contemporary Art, a landmark building from the Brezhnev communist era which was renovated and transformed by OMA in 2015. The Dutch firm kept the original structure “as found,” only repairing elements from its prefabricated concrete walls – often clad with brick and decorative green tiles. Instead, the redesign focused on a double-skin facade of polycarbonate plastic that enclosed the original structure and preserved it from decay.
2) Zaryadye Park, Diller Scofidio + Renfro
Zaryadye Park / Diller Scofidio + Renfro. Image Courtesy of Zaryadye Park
Due to open in 2018, Zaryadye Park designed by Diller Scofidio + Renfro is probably one of Moscow’s most cutting-edge projects. Located next to the Kremlin, the Red Square, and St Basil’s Cathedral, the project embodies what the architects calls “Wild Urbanism.” The project notably includes four artificial microclimates that mimic Russian landscape typologies: the steppe, the forest, the wetland and tundra. “It is a park for Russia made from Russia,” as Charles Renfro explains, in that “it samples the natures of Russia and merges them with the city, to become a design that could only happen here. It embodies a wild urbanism, a place where architecture and landscape are one.”
3) Moscow Riverfront, Project Meganom
Moscow Riverfront / Project Meganom. Image Courtesy of Project Meganom
Russian firm Project Meganom has also designed an ambitious project for Moscow’s riverfront. Their masterplan also aims for a dialogue between the built and natural environment. A series of linear green spaces follow the river, and lines for pedestrians, cyclists, cars, and public transport are clearly delineated, improving the use of the public squares. River embankments are also transformed to function as areas for activities, communication, education and creativity nodes for public gathering.
4) Krymskaya Embankment, Wowhaus Architecture Bureau
Krymskaya embankment / Wowhaus Architecture Bureau . Image Courtesy of Wowhaus Architecture Bureau
Wowhaus Architecture Bureau recently transformed the 4-lane road at Krymskaya Embankment into a landscape park that connects Gorky Park with Krymsky bridge. The area used to be deserted, but is now reactivated with distinct transit and sport zones, as well as pavilions for artists’ exhibitions. Wave-shaped bicycle ramps, paths, and benches feature on the artificial landscape, which is also used for sledding, skiing, and skating in the winter.
5) Hermitage Museum and ZiL Tower in Moscow, Asymptote Architecture
Hermitage Museum / Asymptote Architecture. Image Courtesy of Asymptote Hani Rashid & Lise Anne Couture
New York architectural firm Asymptote Architecture are currently building two projects, a 150-meter residential tower and a satellite facility for St Petersburg’s well-known Hermitage Museum, where modern and contemporary art collections will be displayed. Situated in one of Moscow’s oldest industrial areas, Asymptote’s buildings will lie in place of a Constructivist factory – which explains why the museum was reportedly inspired by El Lissitzky’s “Proun” painting, as the terrace interior clearly shows.
“My Street” is the largest-scale program led by Moscow’s government. The project aims to create about 50 kilometers of new pedestrian zones within the city center and periphery. The extensive program aims to solve parking issues, renovate street facades, and repair sidewalks and walkways with delimited areas for public transports, cars, cyclists, and pedestrians. “My Street” also requires a strong governance strategy and coordination; led by the Strelka Institute’s consultation arm KB Strelka, the project also involves 17 Russian and foreign architecture practices that were all individually in charge of one street, square or group of streets. Notable architects include the German firm Topotek 1, the Dutch group West 8, and the Russian firm Tsimailo, Lyashenko and Partners.
Novoperedelkino Subway Station / U-R-A. Image Courtesy of U-R-A | United Riga Architects
Moscow Metro is an architectural masterpiece that has been elaborated on since the 1920s. Its stations from the Stalin era are known for their unique designs with high ceilings, elaborate chandeliers and fine granite and marble cladding. To ensure that Moscow Metro remains an emblem of the city’s urban culture and powerful transportation system, the city’s government organized various competitions for the renovation of some Metro stations. Russian-based practice Nefa Architects was chosen to redesign Moscow’s Solntsevo Metro Station, while Latvian firm U-R-A will transform Novoperedelkino Subway Station. New stations are also being built, including two stations by Russian firms Timur Bashkayev Architectural Bureau and Buromoscow which should be completed by the end of 2018.
Luzhniki Stadium. Image © Flickr user bbmexplorer licensed under CC BY-ND 2.0
Luzhniki Stadium is Moscow’s main venue for sporting and cultural events. With Russia hosting the 2018 FIFA World Cup, the stadium should reflect Moscow’s intent to become a leading megacity, which is why $540 million has been spent on construction works. Its renovation mainly focuses on the roof and seating areas, and the capacity is planned to increase up to 81,000 seats. Works will be completed by 2017.
Find out more information and talks on Moscow’s urban development and the future of megacities on Moscow Urban Forum’s YouTube channel.
York Theatre Royal / De Matos Ryan
© Hufton+Crow
- Architects: De Matos Ryan
- Location: United Kingdom, St Leonard’s Pl, York YO1, UK
- Project Architect: Raquel Borges
- Area: 3213.0 sqm
- Project Year: 2016
- Photographs: Hufton+Crow
- Acoustics: Charcoalblue
- Structural Engineer: Price & Myers
- Services Engineer: P3r
- Cost Consultant: Aecom
- Access Consultant: David Bonnett Associates
- Heritage Consultant: James Edgar
- Project Management: Bilfinger GVA
- Building Contractor: William Birch & Sons
- Client: York Citizens Theatres Trust / York Conservation Trust Director in charge:Angus Morrogh-Ryan
© Hufton+Crow
From the architect. York Theatre Royal has re-opened following a significant redevelopment by De Matos Ryan, dramatically transforming the theatre’s spaces and visitor experience.
© Hufton+Crow
The theatre has occupied the site since 1744 and has since under gone several alterations over the years, including the construction of a new foyer, a vaulted concrete pavilion built alongside the original building, by Patrick Gwynne in 1967. The redevelopment of the Grade II* listed building unlocks the full potential of a complex site that had developed incrementally over 270 years. It has created additional space the theatre urgently needed in order to appeal to and engage a wider community, bring more people into the building and create the opportunity to increase revenue, enabling it to be more financially resilient in the future.
© Hufton+Crow
The radical redesign is immediately apparent from the street with the introduction of two new lobbied entrances, one of which allows entry from the south for the first time. The creation of new foyer space below the Dress Circle at the back of the Stalls by opening up where previously there had been broom cupboards, and the glazing in of the Victorian colonnade are the most demonstrable changes to Front of House. They provide a greater freedom of circulation, connecting the Patrick Gwynne extension (House Left) to the Georgian staircase and Keregan Room (House Right) for the first time.
© Hufton+Crow
Floor Plan
© Hufton+Crow
This newly found space provides for an improved welcome, gathering and orientation. It also gives the opportunity to reveal the heritage of the theatre and the site, making compelling connections between the past and present. A new Terrazzo floor incorporating a patterned inlay reveals the geometry of the mediaeval vaults that once crossed where the new foyer is, while the original doorway is now exposed from within the layering of the colonnade wall linings. Housing a welcoming street-facing café clearly visible from the outside in order to draw people in, the Victorian colonnade has been glazed to give an animated face to the street akin to a storefront. The red carpet lining the colonnade floor may be seen as a humorous tongue in cheek reference that also reveals the ethos of the theatre that all visitors are VIPs.
© Hufton+Crow
Helping to enhance the visitor and audience experience, the installation of new and increased WCs on both sides of the house on all levels reduce waiting times during peak times in the intervals. New sound lobbies and insulation create spaces on all levels for informal performances including music and poetry. Sound insulation allows the café, restaurant and bars to operate during performances, increasing the opportunities for income generation. Access has been improved with the introduction of assisted and lobbied front doors and a range of counter levels accommodating a variety of users, step-free access from the street to the auditorium, and the installation of a lift to make the Dress Circle and first floor theatre bar accessible for the first time.
© Hufton+Crow
Patrick Gwynne’s 1967 extension has been carefully refurbished to de-clutter and reinstate the original design intent by improving floor coverings and furniture, upgrading the lighting and replacing the rooflights to give this listed building back its design coherence. Re-locating the café, bar and box office to the new space created under the Dress Circle has brought to life Gwynne’s original vision for the extension to house a bistro restaurant on the ground floor and a dedicated theatre bar on the first floor.
Upgrades to the main auditorium benefit both the audience and performers. New seating has been installed throughout the Stalls, Dress and Gallery alongside efficient air handling and insulation to enhance comfort as well as minimize energy use. The rake of the Stalls has been increased to enable the audience to connect with the Dress Circle and make the house feel unified. The Gallery has been re-raked to improve sightlines, increase ticket yield and offer greater price options across the house, encouraging access to a more diverse audience on all levels. The venue’s previously raked stage meant many theatre companies put York at the end of their tours due to the limitations of a sloping surface that required scenery to be adapted to the site. Alterations to the stage and orchestra pit have widened the scope of cultural possibilities and improved health and safety by creating level access, a flat stage and a better cross over underneath the stage with increased headroom. The new flat modular stage enables a wider artistic programme including dance and also encourages greater innovation.
Twisted staircase features in Casa Vota renovation by 51 Architecture
London studio 51 Architecture has combined digital fabrication with boatbuilding techniques to create a sculptural timber staircase at the centre of a family home (+ slideshow). (more…)