Swiss architect Jacques Herzog has declared his support for plans by the Chinese government to curb the number of flamboyant and “weird” buildings in the country. (more…)
Swiss architect Jacques Herzog has declared his support for plans by the Chinese government to curb the number of flamboyant and “weird” buildings in the country. (more…)
A Tesla Model X has safely driven its owner to a hospital, after he activated the car’s auto-pilot function following a potentially fatal blood clot. (more…)
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One of the greatest challenges of having a brand is getting customers to even know that your company exists. Increasing your customer’s awareness of the existence of your company is referred to as building brand awareness.
Consistency is one of the key brand awareness strategies. Your business must have a consistent jingle, a consistent color scheme, logos, a mascot or representative and anything else that your customer’s mind can hold onto and remember.
Imagine a store that has a simple name, such as “Cafe.” The cafe consists of plain tables and chairs. The menu options include items like “mocha” and “espresso.”
There is nothing about a business like this that would attract customers over any other and the hypothetical business would likely fail without a major face lift.
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A website is one of the most effective tools boost brand awareness, especially if you maintain a blog. A blog is a method in which you can communicate with your customers and give them a sense of who you are as a company. You allow your personality to show. Also, you can show many other things.
For example, if you show your customers that you are always willing to help and that you are passionate about your business. Having the same blogger regularly blog on your website can also provide your customers with someone to know who will remind them of your business.
Hiring promotional models has been used for years to increase the brand recognition and appeal of a product. Beautiful models cause a product to seem more appealing and will also cause the product to seem more youthful and fun.
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Also, for most audiences, young and beautiful models are associated with success. Young, male customers will especially be more attracted to products associated with promotional models because they will subconsciously feel that they will be more likely to date such models themselves if they also use the same products. At the very least, promotional models will make your brand awareness campaign ideas a success by getting people to show up.
Great promotional models are not only attractive women but are also ambassadors who are highly outgoing and know how to create excitement in a product. Great promotional models educate themselves on the product so they can talk about it at length while also interacting with some of your best customers.
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One of the best methods for how to increase brand awareness for a product is to serve a need that is not being served by any other business. For example, if there are no other businesses that are offering your products at a reasonable price, the logical next step would be to find a way to slash costs so you can offer a quality product at the lowest price possible to meet that particular need.
Provide exceptional customer service so that your customers will always think of your business as one that cares about them and will boost brand awareness.
See Also: 5 Marketing Questions All Business Owners Should Ask Themselves
Tell a heart-felt or funny story that will appeal to your customers. Help them understand who you are and why you decided to start the business that you did.
Sometimes, a sappy and heartfelt story does not match your particular business and it would make more sense to entertain or amuse your customers but you need to tell them something about your business that will cause you to be remembered and boost brand awareness.
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See Also: 4 Branding Secrets from Eminem
The great thing about building brand awareness is that your marketing efforts early on will continue to pay off long after your marketing campaign is over. Once your customers are familiar with your product, they will continue to gravitate toward it long after you have ended the campaign.
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The post 5 Smart Ways to Boost Brand Awareness appeared first on Dumb Little Man.
From the architect. Rios Clementi Hale Studios renovated and expanded an eclectic, 1980s manor house into a contemporary “farmhouse” retreat for a film and television producer. Since the original house was already well situated in its orientation to canyon views, the architects kept the building footprint in place and preserved the height and steep pitch of the roof to create a loft feeling inside. They extensively remodeled and expanded the interiors to open the rooms, simplify the circulation, better capture views, and blur the boundary between indoors and outdoors. The architects maximized the existing “bones” of the house and then focused on letting the landscape flow through.
Complementary slate roof tiles and tongue-and-groove siding of gray-painted cedar replace the original exterior materials. New expanses of glass are screened from direct sunlight by a rhythmic pattern of vertical, aluminum fins forming a continuous, two-story brise soleil (that also deters nosy onlookers). Large, cantilevered windows rimmed in steel project from gabled additions on the north and south sides of the house to engage the landscape. Original masonry chimneys were rebuilt to current seismic standards and internal gutters hidden from view to maintain the home’s taut profile. The resulting design reinterprets the traditional barn vernacular through modern simplicity and transparency.
The house is organized into a T-shape with rooms on each level accessed from the longer, horizontal bar, essentially a central, east-west circulation spine that extends the entire length of the house. Staircases and less-used spaces—including guest rooms, home gym, garages, and screening room—occupy the perpendicular wing at the front of the property. To highlight the owner’s extensive art collection, the architects designed the interiors as clean-lined, flowing spaces open to views through floor-to-ceiling windows. New skylights funnel daylight into living spaces and bedrooms. Banks of glass doors open the ground floor rooms to the outdoors. Steel-framed windows on the second floor project into the landscape to create the feeling of being suspended in midair. Connections to the outdoors are reinforced through floors of gray limestone extending from the entrance through the foyer, living area, and family porch to cover the rear patio.
A staircase featuring full-height, gunmetal-finished metal railings at the center of the house leads to the middle of the spine, where a mezzanine office/den overlooks the living room on the west end, and bedroom suites sit at the east. The original master suite was moved from the southwest corner of the house to the northeast side overlooking the pool view. The master bedroom was enlarged and new his-and-her bathrooms added to the suite.
The interior furnishings selections—by Waldo’s Designs, which is known for its high-profile Hollywood clientele—complement the architecture in their soft contemporary style. Natural textures, including dark-stained oak, rough-hewn stone, and high-grained woods, are balanced against the hard-edged, metal surfaces, glass walls, and stone floors throughout.
An important component of the design is the estate’s park-like landscape that was refreshed and refined by the architects. Old-growth trees, including redwoods, cedars, and palms, are preserved and surrounded by manicured lawns and hedges. The lawn appears as an extension of the golf course below the property to reinforce the vistas from the estate. Separating building from landscape is a strip of gravel encircling the base of the house to set off its modern architecture. A new reflecting pool and illuminated bridge create a dramatic entrance to the front door, particularly at night when the glass-faced house glows like a lantern.
The Royal Institute of British Architects (RIBA) has elected Ben Derbyshire, chair of HTA Design, to become their next president. Beating out other candidates Alan Jones and Andrew Salter, Derbyshire will take over from current president Jane Duncan for a two-year term beginning on September 1, 2017.
Derbyshire has been a partner at HTA since 1987, where he has penned several essays including a recommendation on solutions to London’s Tall Building Boom, and has played an active role in RIBA activities for a number of years, including calling for an overhaul of the RIBA election process in 2014. He has held a number of Board positions throughout his career, including at RIBA Enterprises, and Design for Homes, and is a trustee of The London Society.
“Once again we find ourselves in turbulent times. In winning this election I am conscious of a great sense of responsibility owed to architects everywhere, in all corners of the UK and overseas,” said Derbyshire following the announcement. “Jane Duncan has laid the foundations for change at the RIBA that I look forward to driving forward, when I take up the role of President. My primary goal is to champion architects so that they, our sister professions and clients, can advance architecture as the cornerstone of the well-designed and more sustainable built environment society desperately needs. All architects, wherever and however we practice, need an RIBA that works for us.”
“Congratulations to Ben Derbyshire on his successful election and to Alan Jones and Andrew Salter for putting themselves forward for this fantastic role,” said current RIBA President Jane Duncan. “During the next year of my Presidency, I will be playing my part in implementing the RIBA’s new five-year strategy which distilled the collective views of our membership. I look forward to passing this important baton on to Ben Derbyshire and ensuring that our profession has a strong voice and all our members, wherever they are, have the skills and support they need to thrive.”
Turnout for the election was 15.2%; Ben Derbyshire was elected with 53.8% of the votes after the exclusion and re-allocation of 1st preference votes. For the year leading up to his inauguration, Derbyshire will become the official RIBA President-Elect.
The position of RIBA President was established in 1835 and has been held by notable architects including Sir George Gilbert Scott, Sir Giles Gilbert Scott, Alfred Waterhouse and Sir Basil Spence.
News via RIBA.
A vessel said to be the world’s largest aircraft has left its hangar for the first time, in preparation for a test flight (+ slideshow). (more…)
Architect Ben Derbyshire has been elected to become the next president of the Royal Institute of British Architects. (more…)
University College London (UCL) has selected Stanton Williams and Lifschutz Davidson Sandilands to design buildings for two sites as part of the first phase of the new UCL East campus. The campus will be constructed at Queen Elizabeth Olympic Park in east London, adjacent to the London Olympics Stadium, Zaha Hadid’s London Aquatics Center and the ArcelorMittal Orbit tower by Anish Kapoor, and is anticipated to contain facilities for a major new school of design.
Stanton Williams will design “Marshgate”, a 33,500 square meter academic facility south of the ArcelorMittal Orbit, while Lifschutz Davidson Sandilands will realize a 16,500 square meter mixed-use facility containing university residential and academic space on Pool Street, just south of the Aquatics Center.
“This is a unique opportunity to create a distinctive place: a new kind of university quarter that captures the excitement and vitality that draws people to live, work and study in contemporary London,” said Gavin Henderson, Director, Stanton Williams. “Drawing on the energy of its East London setting, the Lee Valley’s legacy of industriousness and creativity, and the exceptional cultural and landscape setting of the Queen Elizabeth Olympic Park, this will be a place for curiosity, learning and collaboration engaged with the culture of the surrounding city. We feel privileged to have the opportunity to work with UCL and LLDC to deliver the vision for UCL East.”
“This is a fascinating project for a building that combines many uses – residential as well as academic.” said Alex Lifschutz about the Pool Street project. “We very much wish it also to become a place that local people visit and enjoy, to make contact with UCL and to engage in many inspiring conversations. We hope that this building together with its neighbour on the Queen Elizabeth Olympic Park are as much of a catalyst for this new campus as the Wilkins Building on Gower Street was for this most prestigious university in 1825.”
The complete East campus plan will accommodate 3,000 students and 625 staff members, including academics and researchers, and will cost an estimated £270 million. The scheme will also incorporate the Stratford Waterfront, which will include a new museum for the V&A, a theater for Sadler’s Wells, a new campus for the UAL’s London College of Fashion and a residential complex. The development is part of a larger £1.2 billion initiative to upgrade and expand university facilities, including at the school’s historic Bloomsbury campus, home to the acclaimed Bartlett School of Architecture.
News via Stanton Williams.
How London’s Olympic Stadium Finally Transitioned to Legacy Mode
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Monument Valley – Utah – USA (by Graeme Maclean)