Why do you need a call to action and how do you write one that gets more of your customers to click, call or buy? Here’s how to get customers to act now.
Month: September 2016
What to Send to Your Email List
Business Cards – 10 Common Mistakes You Should Avoid
Business cards are still effective marketing tools. Be sure your business cards work for you by avoiding these 10 mistakes.
Hohenzollern Castle, Germany photo via irinia
Video: Zaha Hadid Discusses the Influence of Kazimir Malevich on her Work
This video, presented by the BBC, takes a look at the work of Zaha Hadid as inspired by her favorite artist: the Russian Suprematist painter Kazimir Malevich. Featuring interviews with the dame herself, the narrative looks all the way back to Hadid’s origins, including her time at the Architectural Association School in London. It was there that she designed “Malevich’s Tektonik,” a hotel along the Thames River based upon the works of Malevich. Hadid believed that this work radically drove the architectural outlook she would employ for the remainder of her career:
“I was very fascinated by abstraction and how it really could lead to abstracting plans, moving away from certain dogmas about what architecture is. That project really liberated me, freed me from all these rules.”
Check out the video, currently on display as part of the Zaha Hadid retrospective at the Venice Biennale, for more on how Hadid drew inspiration from the Russian artist.
Spotlight: Zaha Hadid
//cdn.embedly.com/widgets/platform.js
Fritz Hansen kits out UN president’s office with mid-century Danish furniture
The president of the United Nations General Assembly’s office has received a makeover with furniture by Danish designers Arne Jacobsen and Poul Kjærholm (+ slideshow). (more…)
Cloys Apartment / Atelier 56S
© Jeremias Gonzalez
- Architects: Atelier 56S
- Location: Paris, France
- Area: 102.0 sqm
- Project Year: 2016
- Photographs: Jeremias Gonzalez
© Jeremias Gonzalez
An ancient parking lot was divided into different apartments in the heart of Paris. To transform this raw surface into apartments, the project management wanted the structure to keep its industrial aspect.
Plan
The main challenge was to take advantage of the unique light source: South-oriented and situated in one of the apartment’s angles. The idea was to compact the night area to benefit from a higher flexibility in the living space. Peripheral wood furniture, serving as library, kitchen, desk and storage, was made to create space and visual continuity in the whole apartment. A mobile wall can occasionally be used to host friends.
© Jeremias Gonzalez
© Jeremias Gonzalez
The concrete beams and ceiling remain to keep the spirit of the place, while lessening the resonance thanks to a wooden slats-made false ceiling.
© Jeremias Gonzalez
Instagram Will Now Let You Zoom Into Your Favorite Buildings
A feature Instagram users have spent years longing for is finally here: Zoom. Just released today, the update to the iOS app finally will allow you to pinch to zoom in on photos and videos, just like you can in most photo viewing apps (no more screenshotting necessary!). This means you can now get a closer look at the architectural details of your favorite buildings on Instagram, from doorways to moldings to joints. Though be warned, just because you can make it bigger doesn’t mean it will necessarily be clearer – Instagram still will only support images 1080 pixels wide.
See it in action after the break.
//platform.instagram.com/en_US/embeds.js
For now, zoom is only supported on iPhones, but Instagram is expected to roll out the feature for Android phones in the coming weeks.
News via the Verge.
The 25 Instagram Feeds to Follow Now
//cdn.embedly.com/widgets/platform.js
25 Instagram Feeds to Follow Now (Part II)
//cdn.embedly.com/widgets/platform.js
25 Architecture Instagram Feeds to Follow Now (Part III)
//cdn.embedly.com/widgets/platform.js
Here’s what you can build for less than £1 million in the UK
With houses in London now selling for as much as £26 million, the RIBA Stephen Lawrence Prize shortlist offers some slightly more attainable inspiration for anyone with the time and energy to build from scratch. (more…)
Reykjavik view by geoftheref http://flic.kr/p/oM3SQ
Sig Nordal 