Grand Canyon National Park – Arizona – USA (by Sergey Galyonkin)
Grand Canyon National Park – Arizona – USA (by Sergey Galyonkin)
Architecture studios BIG, MVRDV, Snøhetta and Architetto Michele De Lucchi have all unveiled proposals for the new San Pellegrino Flagship Factory in northern Italy (+ slideshow). (more…)
See the latest from our recruitment site Dezeen Jobs, including positions with Büro Ole Scheeren, the National September 11 Memorial and Caruso St John Architects which is working on the restoration and expansion of Stockholm City Library (pictured). This is also the last chance to apply for roles with Hassell, Lorcan O’Herlihy Architects, Starck and more… (more…)
💙 Summer – time colors on 500px by Dmitry Doronin, Aleksin,… http://ift.tt/1NQzWDv
Architects are often noted for having bad work-life balance, a lot of stress and little free time. How can you take time off while still improving your skills as an architect? Can that time off even give you an extra edge? Compared to other fields, architecture stands out as a field in which you need to “know a little bit about everything.” Thus, in order to live up to our name we must also do a little bit of everything, and as they say, a little goes a long way. So with that in mind, here are 11 activities which, while not obviously architectural, just might make you a better architect.
Video game developers have free rein when imagining and designing cityscapes and other spaces that frame the virtual universe. Such spatial experiences may never be realized in our physical world, but can still provide an entirely new perspective on the possible relationships between our bodies and our surroundings. They can go a long way in challenging your spatial problem solving, especially when Virtual Reality really takes off and becomes an ordinary tool in every architecture firm.
Fiction is possibly the easiest way for humans to put themselves in someone else’s shoes. As architects, this is a great tool for empathizing with different viewpoints in society, as well as understanding subjective spatial experiences and the emotions tied to them. A great example is “The English Patient” by Michael Ondaatje, a novel with characters from a range of socioeconomic and cultural backgrounds with memories strongly tied to spaces. Architects are sometimes accused of having little understanding of people, an issue which fiction could help to solve.
An architect founded TED, however that isn’t why it’s on the list. As architects, we need to know how to defend our projects and ideas, making knowledge of rhetoric an essential part of the profession. TED speakers know how to construct an engaging argument within a relatively short amount of time, making them both entertaining and educational to watch. The wide variety of topics on offer will also undoubtedly help to build that wide knowledge base which is crucial to architectural practice. To get started, check out The 20 Most Inspirational Non-Architecture TED Talks for Architects.
Consistent physical activity has been proven to reduce stress, something that most architects have an excess amount of. Not only will it improve your workflow, it will also serve as a productive break when you need some time away from the drawing board (or computer screen), as studies have shown that walking actually improves creativity.[1] It’s important to maintain a healthy work-life balance in an industry that often demands long hours, especially when many of those hours are spent craned over a laptop with bad posture in an uncomfortable chair. A healthy body will make that time more pleasant and you will feel less fatigued by the end of it.
When we experience stress, frustration and disappointment, many of us feel a primal urge to destroy the objects of resentment that surround us: that good-for-nothing laptop that’s slowing down your work process, or that annoying flickering lightbulb that’s giving you a headache. Most of us will, quite reasonably, resist this urge; you would not be a very popular coworker if you threw your laptop across the room every time it froze up. However, there is a certain satisfaction to be gained from taking things apart once they’re already broken or will no longer be used. More important is the understanding of how objects are put together and function. Although smartphones and toasters don’t exist on the same scale as buildings, there is something to be learned from the details of assembly. In the future, when that 3D Printer or those VR Goggles aren’t cooperating, you’ll be the company’s most valuable asset.
In the process of painting or capturing and editing a photograph, there are three fundamental elements to keep in mind: color, light and composition. Unsurprisingly, these elements are just as crucial when it comes to architecture. Being experienced with these components within another context can give you an edge and an alternative way to approach the design process. In addition to this, you will be far more acquainted with the details of your surroundings. By taking the time to paint or compose a particular photograph, one observes features with more care than if one were just to look at them.
When hosting dinner parties, creating a pleasant atmosphere and experience for your guests is of utmost importance. This doesn’t only require good social skills, but also a knowledge of cosy lighting, comfortable seating areas, and deliciously smelling food. In other words: sensory experiences that make people feel at ease. Architecture affects all our senses—perhaps with the exception of taste—yet architects often seem to get caught up in the visual elements of a building. Understanding how tactile architecture, for example, can affect people’s comfort in, and enjoyment of, a building is a huge advantage for an architect. Because if we aren’t creating spaces that people feel good in, what is the point of our profession?
Living in nature, temporarily or otherwise, is one of the most certain ways of falling in love with and fully appreciating our natural world. The large-scale impact that comes with being an architect means that we play an enormous role in conserving and sustaining our environment—a huge and unavoidable responsibility given the current situation of our planet. A vital aspect of sustainability lies within context and understanding the specific location on which a building is being designed. Experiencing the environment first-hand develops a deeper respect for how different climates are capable of assisting our architecture.
In our modern world, being a tourist has become such a popular pastime that the purest forms of cultural exposure are being compromised. Travelling on a budget, however, can give you that extra push to get to know locals and their cultures while looking for a place to stay or learning about the history of a place. By travelling you build a personal relationship with a range of contexts, gaining a deeper understanding for the individual qualities of different locations. Read more about the genius loci of architecture and the fight against global solutions in this interview with Ricardo Bofill.
As is made clear with the word “social,” this activity encourages interacting and forming relationships with people, an important part of architectural practice. Architects design spaces for people to enjoy and feel happy and safe in, but in order to fully understand what this can mean for individuals it is necessary to understand people’s needs and preferences. Social volunteering is a great way to make a positive impact in your community, while gaining a broader understanding of different spatial needs within society.
Learning how to play an instrument requires the development of one’s understanding of rhythm, repetition and slight variations that sound pleasant and appeal to almost all human beings. How can these properties be translated into space? That’s a question you might be able to answer after a few months of playing the trumpet.
Now, go have a well-deserved break, and come back a better architect than ever.
References:
British fashion designer Gareth Pugh has based his latest collection on costumes he created for a sun-themed opera, using golden triangles and black stripes to depict rays of light. (more…)
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You’ve launched your business and now you need to tell people about it.
Although that sounds fairly easy, the truth is that it really isn’t. The type of marketing you do can either make or break your business. Here are some essential marketing tips for small businesses that can get you started on the road to success.
Knowing your audience is one of the first things you need to do. Planning your target audience can help shape your actions and decisions.
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The more precise you are in understanding who your audience is, the more effective you will be at promoting your business and generating leads. You need to identify your customer’s behaviors, needs and demographics so that you can tailor your actions accordingly. This is actually one of the most important marketing tips for small businesses.
See Also: 4 Tricks To Turn Your Buyers Into Loyal Customers
After knowing who you want to target, the next thing you need to establish are your goals. The key to success is proper planning.
You need to establish your goals, what you want to achieve and how you are going to get there. Accomplishing these things will then enable you to work out your strategies and tactics.
Measuring the results of your actions is essential, too. By tracking your progress, you’ll be able to find out what works and what doesn’t. This will enable you to tweak your actions where necessary, so you can achieve the results you need.
The ‘what’s in it for me’ question is a key aspect in your customer’s decision-making process. Highlighting the benefits he can get, instead of concentrating on your product’s features, will help you step ahead of your competitors.
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Know your USP and what makes your business unique. It may seem obvious for you, but it’s vital that you let your customers know the benefits they can get if they choose you and your product.
Great customer service is another essential factor you have to consider if you want to be successful in your field. In the advent of social media and the growth of a review and recommendation culture, ensuring that you have a highly responsive customer service can do wonders for your business.
By responding to people’s inquiries, you’ll be establishing trust in your brand. Always keep in mind that happy customers are your best PR people as word of mouth is, by far, the greatest form of advertising.
In running a business, it’s important that you know what is going on within your industry. It’s a good idea to analyze the latest developments and ensure that your products and service live up the latest behaviors and trends.
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Keeping abreast with the latest developments allows you to stay one step ahead of your competitors and deliver what your audience needs.
Connecting with your customers is vital. An active social media presence is not just essential; it’s expected.
Your audience will assume that they will be able to communicate with you whenever they want to. Having regular, fun and interesting engagement with your audience via social media will help your customers develop that emotional connection with your business.
It can build brand awareness and help develop trust and loyalty with your target market.
See Also: 7 Different Ways to Drive in More Responses through Direct Marketing Campaign
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A website is not just a static place on the internet; it should be reviewed and updated on a regular basis. Furthermore, it should always represent your business.
Aside from updating, it can also help if you can make your website optimized for the keywords that your customers commonly use to search for products and services. If this is an area you know little about, then it’s a wise move if you can speak to your web developer.
If you have the budget, then hiring an SEO agency or expert can do the trick. If you have a lot of time, you can also consider learning it yourself.
Good old fashioned face to face promotion can never be underestimated. People do business with people, after all.
There are tons of ways to build your network. For one, you can reach out to your colleagues to promote your business. You can also attend exhibitions and conferences to establish a presence there.
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Another good idea is to take up speaking opportunities whenever possible so that you can educate, inform and engage with a new audience. In time, you’ll be able to build a reputation as an expert in your field, which can trigger the curiosity and awareness of people towards your brand. Even your competitors may show interest in what marketing tips for small business you used.
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Villa Melana is a residential project designed by Studio 2 Pi Architect & 02 Architecture & Mech. Engineering in 2014. It is located in Pera Melana, Greece. Villa Melana by Studio 2 Pi Architect & 02 Architecture & Mech: “It all started as a simple snapshot; At a very steep site with clear view towards the sea a holiday retreat protects its inhabitants from the sun heat and the strong..
When you think of original designs, you know that you’re talking about something unique and special. An innovative design that can change our perception and visual culture: that is exactly what the German designer Elisa Strozyk does with Wooden Textiles, a product line that mixes wood with fabric.
The designer shows us that innovation remains a fundamental part of design. She imbues wood with living properties and turns it to a flexible fabric with unpredictable movements, changing its color and texture. It’s an astonishing use of this traditional material to create new forms and experiences.
Wooden textiles seeks to convey a new tactile experience. We’re used to experiencing wood as a hard material. We know the feeling of walking on a hardwood floor, touching a table or just feeling the bark of a tree. But we don’t usually experience a wooden surface that can be manipulated or molded by our hands.
Elisa Strozyk explores ways to provide textile-like properties to wood, making it soft and flexible. The result is a material that is half wood – half fabric, a mix between stiffness and flexibility, challenging what is expected of this type of material. It smells and looks familiar, but it feels strange since it is able to move and come to life in unexpected ways. Strozyk explains:
The world around us is increasingly intangible. We’re used to writing emails now instead of letters, online shopping, downloading music and pressing virtual buttons on touch screens. We live in a society of images, a visual culture full of color; advertisements, television and Internet. It doesn’t allow us to feel. Giving surfaces we want to feel the importance they deserve we can reconnect with the material world and increase the emotional value of an object.
The process to transform wood into a flexible surface involves breaking it up into triangular pieces and manually attaching them to a textile base. Depending on their size and shape, each piece displays different behaviors in terms of flexibility and malleability.
This geometric pattern can be used to create numerous objects, such as rugs, carpets, coverings, upholstery, clothing and even furniture.
Dyed – Wooden – Textiles
For this collection wood is stained with a special technique, emphasizing the natural growth patterns in the wood.
A collection that alludes to plaid fabrics like tablecloths and table runners, using fading color patterns. It is an exclusive collection for the Gestalten Pavilion store in Berlin.
Colored – Tablerunners
Fading plaids – Tablerunners
Miss – Marple
This ceiling lamp shows the use of wood in an unconventional way. The grid of triangles makes a flexible display that can be manually transformed into three-dimensional shapes. Although it generates light in the darkness, the outer surface becomes more evident with daylight, becoming a sculptural object.
The potential of this carpet lies in its flexibility. It can be rolled up and easily transported. The ability to move it implements a potential for change. It can be placed on the floor, sculpted in a dramatic way, or placed it on the wall.
Limited Red
Grey Black Birch
Mostly Red
Ashdown
Mortimer
Sherwood
Wentwood
Septagon – Bar – Cabinet
With its sculptural three-dimensional surface and the exceptional heptagonal shape, this mounted “bar cabinet” resembles a “wooden crystal.” The inside of the case is covered with a layer of light sensitive padouk, whose bright red fades with each opening of the cabinet door.
The flexibility of Wooden Textiles has attracted interest from other designers in the textile world, which has allowed for various collaborations, where dresses and other garments made of wood were created, and which can be seen at the end of this video:
Dezeen promotion: interior design company Nobody & Co has launched a series of playful products, including chairs with missing parts and a modular table that can be rearranged. (more…)