University of Toronto Faculty of Law, Jackman Law Building / B+H Architects + Hariri Pontarini Architects


Courtesy of B+H Architects

Courtesy of B+H Architects


Courtesy of B+H Architects


Courtesy of B+H Architects


Courtesy of B+H Architects


Courtesy of B+H Architects


Courtesy of B+H Architects

Courtesy of B+H Architects

An iconic new home for the University of Toronto’s Faculty of Law, the new Jackman Law building designed by Hariri Pontarini Architects and B+H Architects, ushers in a new era for the school’s law students.


Courtesy of B+H Architects

Courtesy of B+H Architects

Situated next to the university’s famed Philosopher’s Walk and overlooking Queen’s Park Crescent, a dramatic new façade comprised of glass and nickel fins bend along the curve of the street, distinguishing themselves as the most identifiable feature of this landmark new building.


Courtesy of B+H Architects

Courtesy of B+H Architects

In total the renewal project introduces an additional 66,000 square feet, consolidating the previously dispersed faculty into one building, while also providing a new 210-student lecture hall, several seminar halls, new commons lounge and forum space, offices and food service space.


Site Plan

Site Plan

The Osler Hoskin and Harcourt Atrium emerges as the new heart of the school. It features a three storey fireplace and large seating area that acts as a social hub, embracing a collaborative environment.


Courtesy of B+H Architects

Courtesy of B+H Architects

The renovation of the outmoded and dark Bora Laskin Law Library into a luminous pavilion–naturally lit on three sides—with the stunning 2-storey Torys Hall reading room at its centre takes the notion of collaboration one step further. Gone are the days of the library so quiet you can hear a pin drop. Modern study spaces have opened up to facilitate discussion and interaction, better reflecting the conditions of today’s workplace.


Courtesy of B+H Architects

Courtesy of B+H Architects

University of Toronto’s Faculty of Law Building won the Canadian Architect Award of Excellence in 2013 and was completed in the Fall of 2016.

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The 5 Internet Marketing Trends That Will Dominate in 2017

It’s that time of the year again. We gaze into our crystal balls and foresee the future marketing trends of the online milieu (relying on the past successful ones, of course) and hope we are not wrong. If we learned anything from Einstein, it was that everything was relative, but some predictions can be made with a comfortable margin of safety.

This year, we witnessed plenty of amazing developments in marketing. While the rise of mobile-oriented strategies cannot surprise anyone endowed with a decent quantity of business wisdom, some strategies were quickly deemed astonishing.

The integration of Snapchat in your marketing campaigns just became mandatory since the “Cinco De Mayo” campaign implemented by Taco Bell. You don’t have to be a genius futurologist to see that everyone rushes over the Snap to milk its endless marketing opportunities.

But Snapchat is just the tip of the iceberg. Taking a look around, one can pinpoint at least five marketing trends that will dominate (and even change) the Internet in 2017.

See Also: Snapchat for Small Business: A Guide for Beginners 

1. Video Kills the Written Star and It Was About Time It Did

This year, video content was the Wolf of Wall Street character we all loved (and others hated). It came out with a bang, was big, flashy, loud, original, funny, snappy, reckless, mind-blowing and money-making. By this time next year, this rainmaker will turn from rock star to club owner, settle, get married with live streaming and have a fulfilling life for at least 3-5 years.

Joking aside, video marketing will continue its ascending path because of two main reasons: people love videos as they feed their (extremely) short attention span and, in all honesty, a picture is still worth a thousand words.

There were some memorable video marketing campaigns this year, and it is likely we will see even more. Of course, written content still accounts for around 80% of all content, but we now must pay attention to how we write blog posts to be read by millennials, and if this isn’t a red flag, then nothing is.

See Also: How to Write a Blog Post That Millennials Will Read 

Looking at trends, let’s not forget that Facebook invests a lot in live streaming and video content, shifting the way we see marketing and advertising altogether. Add Google to the equation (and its ownership of YouTube) and you will witness game-changing in-SERP video advertising like never before.

2. Everlasting Marketing Trends: Business Storytelling

marketing-trends

At first, this marketing strategy looked like a glorified “About us” page, but then psychology stepped in and changed the way we communicate with users. In 2014, business storytelling was deemed one of the most important marketing strategies, predicted to become huge in the next five years. The idea is that brands stop trying to sell anything, but humanize their image, voice, and personality to attract customers.

Business storytelling is the new buzzword everyone uses, but the truth is that people are sick and tired of advertising schemes (more or less smart) and the never-ending digital noise they have to live with every day. Business storytelling makes sense in the digital world as it is easier than ever before for people to genuinely engage with a company / brand they favor. A company should truly live under a rock to not understand that direct, honest, emotional and bilateral communication with real people means engagement and leads creation which ultimately translate into sales.

No matter if you choose written content, video, live streaming, pictures, the “About us” page of your website, meet & greet social events, your business story needs to play the card of emotions. There are hundreds of studies on the psychology of emotions, the psychology of business storytelling, the tricks to use, the message to tailor, and the best channels to employ – and you should do your homework vigorously because this is still uncharted territory and comes with endless possibilities.

3. Hear the Deafening Sound of App Explosion

We already hinted that mobile is all the rage right now, and it will probably make its final move on desktop navigation, dethroning it, but you need to look beyond the obvious if you want to stay ahead. If we were to follow in Google’s footsteps, we should all be smart enough to focus on mobile for the year to come, as the huge piles of money will come from this digital environment. But it’s not enough, as it is never enough in digital marketing.

Make room for apps (and in-app messaging, notifications, ads and things we haven’t invented yet), as they will dominate mobile traffic just as mobile dominates desktop traffic. We are not talking about app games but creatively tailored dedicated apps to complete and compliment the brands’ websites. Google started indexing apps, and this sets the tone for a completely new tune: apps can and will do everything a website can but in a more efficient, intuitive and accessible way. Of course, we are still far from the moment when apps will replace desktops, but if you want to stand above the digital noise, you should experiment with dedicated apps and see how your Google rankings and customer engagement behave.

4. So What Is Your Favorite Virtual Reality Playground?

virtual-reality

It may still sound like classic science fiction, but don’t hold your breath. The $29 million Pokemon Go disruptive phenomenon again changed the game, together with Google’s Daydream project. They showed that when you mix mobility with lifestyle enhancements, people throw money at you. It will be possible to market and advertise in alternate, virtual realities and you should keep your eyes peeled to see the next big possibility for your company, even if you sell toilet paper.

You should, however, be prudent. VR and AR may prove to be just temporary fads that will fall just as fast as they have risen, but there are millions of dollars in bets placed on the success of Oculus Rift, apps, games and product placement in virtual realities.

5. Wear the Internet and Stalk People into their Homes

Do you already own a smartwatch? Well, you probably should, if not for practical reasons, at least to test its interesting marketing opportunities. Specialists agree that wearable smart devices and the Internet of Things will see a rise next year – if we are to trust the current trends. There is a present 28% users’ adoption of wearable gadgets average. Connect it with a humongous network of “connected, ” and you get the idea. According to estimates, by this time next year, the typical household will use at least five Internet-connected devices.

Now imagine that all these connected devices will give marketers unprecedented access and insights on peoples’ preferences, habits, and behaviors, generating piles of data (that arguably will be hard to manage). Is it an invasion of privacy or tailored marketing messages that specifically target people with what they want to hear, see and buy? Time will certainly tell.

Sometimes, marketing looks like casino gambling. Some strategies prove to be crazy enough to be successful, while others failed miserably and that’s why they’re called marketing trends. Nobody can offer guarantees that if you place your bets on video marketing, app development, business storytelling or VR, you will skyrocket as a business. This is where nonlinear marketing should come in, but that’s another story altogether.

So, which of these trends appeal more to you? Which of them have you already tried and which pushed your marketing efforts a step forward?

 

The post The 5 Internet Marketing Trends That Will Dominate in 2017 appeared first on Dumb Little Man.

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The best noodle for every kind of pasta sauce

Here’s what can happen when you eat too much salt

Moonglow

Chabon Moonglow Side Crop

It’s 1957, New York City, Fifty-seventh Street. A strong-shouldered, tight-lipped salesman at a ladies’ hair barrette company called Feathercombs learns he’s been fired (a higher-up gave his job to Alger Hiss) and snaps. The son of a German-Jewish immigrant family from Philadelphia, the salesman counted on that salary to support his emotionally unstable wife — a raven-browed French war refugee with an “an Ingrid Bergman smile” who had once hosted a horror TV show in Baltimore — and her teenage daughter, whom he’d raised as his own. Unhinged by fury, he storms into the company president’s office wielding a phone with a frayed, dangling cord [(he’d ripped the phone from its base) and starts strangling his boss, deploying garroting skills he’d picked up in the OSS on special detail for Wild Bill Donovan in WWII London and Germany — like a real-life Pirate Prentice from Gravity’s Rainbow.

That irate garroter was the grandfather of Michael Chabon; the raven-browed woman was the author’s grandmother; and her daughter was his mother, according to Chabon’s new novel, Moonglow. Retelling the Feathercombs assault, as his grandfather had described it to him, he writes, “The president tried to stand up, but his legs got tangled in the kneehole of his desk. His chair shot out from under him and toppled over, casters rattling. He screamed. It was a fruity sound, halfway to a yodel.” A secretary prevented the assault from turning fatal by plunging a letter opener into the attacker’s shoulder. Chabon explains, “The bite of metal locked some meridian in the flow of my grandfather’s rage. He grunted. ‘It was like I woke up,’ he said.” Out on bail after a week in lockup at the Tombs, awaiting sentencing, the grandfather only had “enough money for a shave, a bus, a Zagnut bar for my mother, and coffee and a donut for himself.” He went on to serve a year and a half in a low-security prison, where he invented a model rocket that later made him and a business partner rich, for a while. In 1962, that business partner’s nephew married Chabon’s mother, and the next year, Chabon was born. So: no Alger Hiss, no Michael Chabon. What about these dramatic doings would you say stamps them as Chabonesque? Is it the dogged, ingenious charisma of the underdog hero? The nostalgia for postwar coastal metropolises? The sultry horror hostess? The Zagnut bar? Is it not, in fact, all of it?

A kind of DNA resides in the sentences of every writer, especially consistent in the works of the greatest, revealing a continuity of mind, art and worldview. If you were to extract a handful of passages from Great Expectations or David Copperfield and throw them onto a tabletop, unlabeled, alongside passages from For Whom the Bell Tolls and A Farewell to Arms, or Slaughterhouse-Five and Cat’s Cradle, you could sort them into Dickens, Hemingway, or Vonnegut without looking any of them up. This principle holds abundantly true for Chabon. Moonglow contains echoes of his earlier masterpieces — like Mysteries of Pittsburgh, The Amazing Adventures of Kavalier & Clay, and Telegraph Avenue — just as those books contain echoes of the stories he remembers in Moonglow, which “consciously and unconsciously found their way into my work.” But in this novel, he redoubles the identifying strand: the DNA of his storytelling is not only literary, it is literal. Moonglow relays the rich, complicated history of the author’s own family, reshaped through fiction.

How much of what Chabon writes here about his relatives and himself is true; and how much is invented, or embellished? He will not say. In an author’s note, he declares, “I have stuck to facts except when facts refused to conform with memory, narrative purpose or the truth as I prefer to understand it.” Further hedging his accountability, he adds that any “liberties” taken with “names, dates, places, events, and conversations,” not to mention with actual historical figures (notably Wernher von Braun, inventor of the V-2 rocket and bugbear of Chabon’s rocketry-obsessed grandfather), “have been taken with due abandon.” Yes, this is Chabon all right; tantalizing, precise, and polytropic, gazing with a scientist’s enthralled raptness at the creatures that divide and grow, seethe and Rorschach, beneath his microscope. But where observation ends and re-imagination begins here is never entirely revealed.

The seeds for this book were planted in 1989, the year after Chabon published his debut novel, Mysteries of Pittsburgh. His grandfather — who, the book explains, was not his biological grandfather but acted as a paternal figure in important ways to Chabon’s mother and her sons — was dying of cancer. As the author, then twenty-six, sat by his sickbed, the grandfather grudgingly filled in episodes from the family’s past that he had not formerly disclosed. He did not want to romanticize himself, or even to think too hard about himself. “My grandfather and his emotions were never really on speaking terms,” Chabon explains. But he told his grandson: “After I’m gone, write it down. Explain everything. Make it mean something. Use a lot of those fancy metaphors of yours.” He added, “Start with the night I was born. March second 1915.”

Chabon, of course, started in his own way, but it took him a quarter century to work up the will to do so. The facts his grandfather told him about himself and his wife, whom Chabon knew as Mamie (pronounced mah-MEE, French for “grandma”) erased the familial certainties Chabon had absorbed from boyhood, certainties that had shaped his identity. He learned that his loving, high-strung, witchy grandmother — reader of fortunetelling cards, baker of tarte tatin, teller of nightmare-inducing fairytales (“wicked children received grim punishments, hard-earned success was forfeited in one instant of weakness, infants were abandoned, wolves prevailed”) — had not been who she said she was. (Not wanting to spoil things, I’ll hold off on exposing her shifts and prevarications here.) This discovery “messed me up for a long time,” Chabon writes. “One by one I began to subject my memories of my grandmother, of the things she had told me and the way she had behaved, to a formal review, a kind of failure analysis, searching and testing them for their content of deceit, for the hidden presence in them of the truth.” His determination not to be misled helps explain his caginess about the reliability of this novel-cum-memoir. It took fiction for him to restore logic and plausibility, if not exact truth, to his personal biography, assembling an ancestral narrative so rich in turbulent adventure that it makes Baron Munchausen look like a shut-in.

Moonglow unfolds in the roller-coaster style familiar to readers of Chabon’s other novels, loosely following the grandfather’s chronology — from his scrappy youth, scavenging coal in the Philly train yards, to his World War II experiences (in Germany he stalks Wernher von Braun, outraged by the scientist’s diversion of the utopian goals of rocketry from space travel to warfare), to his courtship of his wife and their marriage. Interspersed amid this picaresque trajectory are flash-forwards to a love affair in the grandfather’s final year, at a retirement home in Florida, when, long widowed, he takes up with a new resident, whose cat has been devoured (she thinks) by an alligator in a nearby swamp. Gallant as Don Quixote, the grandfather takes up a lance and goes after the malefactor (it turns out to be a python).

But this late romance can’t compete with the “freight-train rumble” of his passion for Mamie. Describing his grandfather’s besotment with his wife, Chabon writes, “In her pain and her vividness and her theatricality, she seemed to have access to some higher frequency of emotion.” In a chapter about one of Mamie’s hallucination-fed breakdowns, a few years before the Feathercombs incident, Chabon mentions a luna moth, which his grandmother had found “expiring with languid wingbeats on a tree in the backyard” and pinned to a bulletin board in her sewing room, “its viridescence fading with time to dull dollar green.” Marking that detail, you shiver, recognizing the touchstone that would recover its glow in the eerie comic book goddess Luna Moth, who makes the fame of Chabon’s Kavalier and Klay. In that novel, Luna Moth sought an earthly warrior to don her green wings and “right the world’s many wrongs.” When her chosen messenger protested that she wasn’t up to the task, Luna said, “You will find . . . that you have only to imagine something to make it so.”

This superb novel shows Chabon at his best; his documentary impulse here reins in the ornate language that can sometimes make his other work gaudy. He loses none of his audacious agency by harnessing his art to biography. But is Moonglow fundamentally a novel, or a memoir? Why quibble? As every novelist knows, it’s in fiction that the important truths get told.

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Selected: Just Wanna Rock ‘N Roll… by jayemphotos

Selected: Vivaldi concerto by 2bcbc17b14d93aa8c12fce47828583027

Selected: Klaus Meine by Melanie_Janin

concert de Scorpions au Zénith de Dijon, le 19 novembre 2016.

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Selected: Totally Live by Emjay_Photography

Motördads – World’s best tribute to Motörhead Live @ Backstage Rockbar, Trollhättan, Sweden. 2016-11-19.

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