Effective Ways To Attract Web Traffic Even When On a Small SEO Budget

Search engine optimization is one of the most practical ways of generating new leads for sales conversions. Unfortunately, it can be pretty expensive for online businesses. This is one reason why some people choose to cut corners and engage in generating spam comments.

Such tactics have no chance of succeeding these days as search engines have become increasingly sophisticated and favor quality over quantity. This can leave most small online businesses in a tight spot since hiring experienced and skilled SEO practitioners can be quite costly and usually unaffordable.

If you are looking for ways to increase your web traffic while on a tight budget, here are some practical tips worth trying.

Publish Detailed and High-Quality Content

high quality content

A study that involved 20,000 keywords revealed that the average word count of the top 10 results was 2,000. The number one spot was taken by an article of 2416 words. This is a far cry from the short articles you can normally encounter on the web.

This reflects the idea that although users turn to search engines for quick answers, more than 10% of them are still interested in reading in-depth articles. This is why Google is also offering related search results to help users find more detailed information on their chosen subject.

The best way of achieving consistently high ranks in the SERPs is to create detailed and informative content that is relevant to what users need. However, you should never sacrifice quality to just to achieve a certain word count. Users can easily spot such tactics very easily.

Enhance On-Page SEO

Discussions on SEO are often dominated by topics such as link building, social signals, etc.

While they are indeed important, the function and importance of on-page SEO cannot be ignored. On-page SEO consists of optimizing the individual pages of the website so that they rank higher in search results. They are also needed to attract more user traffic.

For the meta description, pay attention to the readability, include the target keyword, and keep the word count to 70 characters or less. Even though the page description isn’t as important as before, creating proper description can still boost the click-through.

Keeping the URL short and easy-to-understand also counts. It gives users an idea of what the page contains even before the click. While keyword density is no longer a ranking factor, you can still include it twice or thrice in the body. Make sure it happens organically and naturally, as opposed to being forced.

Use Internal Linking

Internal linking is a process of referring links in one page to another page in the same domain. It is very useful for SEO because it can attract Google to a particular page of a site.

Internal linking also gives you visitors more options for reading. It also assists Google to index web pages more efficiently and boost your ranking for specified keywords. The fundamental benefit of internal linking is that it enables you to pass the authority of a particular page to another one.

Adopt Responsive Design

web design

Since more people do online searches using smaller devices, it’s a good idea to use a responsive design. Good examples include CSS style sheets, proportion-based grids, as well as adjustable images. These things enable the site’s layout and content to adjust to the devices’ requirements.

See Also: The Essential Elements of Modern Web Design

Conclusion

Although professional and sophisticated SEO is never cheap, it doesn’t mean that you always have to break the bank just to boost your traffic. The techniques outlined hardly cost anything, yet they are easy to implement. They can provide the basic building blocks for achieving superior SEO.

See Also: The Future of SEO – Predictions and Premonitions That Will Dominate 2017

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6 Best Fitness Tools To Help You Actually Achieve Your Goals

Keeping a resolution can be difficult. What’s even harder is attempting to achieve something when you don’t have the right tools.

If your goal is to improve your health and overall strength and flexibility, here are 7 great fitness tools that will make your goals a little easier to keep.

Gymnastic Rings

gymnastic rings

Gymnastic rings have been nearly forgotten, only remembered as a strange spectacle once every four years as we see them in the Olympic games. However, gymnastics rings are making a big comeback. You’ll find them in nearly every crossfit gym – and for good reasons.

You can do a hundred different bodyweight exercises on these things and work nearly every muscle in your body. They take up very little space, making them the perfect addition to your home gym.

See Also: 19 Ways to Get Motivated to Exercise

Indo Boards

indo boards

Indo Boards were once popular among surfers and skate boarders as a way to practice balance. Now they’re showing up all over corporate gyms. Primarily, they are used to build balance and auxiliary stabilizing muscles; however, people are coming up with all kinds of great ways to turn them into exercise machines.

Much like using free weights, they provide more stabilizing opportunities in weight lifting than a machine. The balance board allows the use of more muscle groups while targeting specific areas.

Incline Treadmills

Incline treadmills are the latest and greatest in the treadmill market. A 10% max incline is good and quite available. A 15% is even better. But why not consider going all out with a 40 percent max incline? More incline means more calories burned.

An average 200-pound user walking at 2 mph for 20 minutes burns 87 calories. If you increase your incline to 40 percent, that same user burns a whopping 381 calories in just 20 minutes. Not only are you burning more calories in less time, you’re getting a ton more tone in your tush and increased options for use on one machine. If you were to pick just one machine to keep in your home, it should be the treadmill.

Foam rollers

foam rollers

You’ve seen them at the gym and, maybe, even in your friends home. Not only are they great for rehabilitating injured muscles, but foam rollers are a big part of a healthy runner’s warmup and cooldown routine.

They can be used to improve circulation and break up motion-limiting knots in muscles. They can also spare you the pain of delayed-onset muscle soreness. Using a foam roller to roll out your overworked muscles and break up the lactic acid created by exercising will allow you to keep working the day (and second day) after a solid workout.

Jump Rope

jump rope

Jump ropes aren’t just for the childhood playground. They are a serious, effective fitness tool, too. Jump roping puts you in the express lane of fitness.

They can be used to increase the fast-twitch muscle fibers in legs to level up your sprint game. They can increase your cardiovascular strength, too. It’s a very cheap and available means of exercise which is also good for the lymphatic system.

Fitness Apps for Android and iOS

There are countless programs online that can create and guide you through a tailored fitness plan. The C25K app is reaching new heights in popularity.

Use the official C25K app to go from sitting on the couch to your very first 5K. The app and website lay everything out in easy to understand, actionable goals. The way this program works helps even the laziest of runners feel like they’re capable of more.

Another highly rated program is iFit, created by ICON fitness. If you have a machine (treadmill, elliptical, etc.) made by ICON fitness, it’s likely you can pair your device to your machine for great data tracking. iFit provides customized exercise routines, training routes powered by Google Maps, a social network, goals and competitions, and coaching.

See Also: 8 Fitness Hacks That Will Make Your Life Better

Goals are hard to keep when you don’t have the right tools to accomplish them. Before setting out to start on a new goal, gather up the right tools, write down your reasons for the goal you’ve set, and make a schedule for how you plan to achieve it.

 

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Guide To Life Insurance: How to Make Sure Your Policy Takes Care of You

Life Insurance. It’s one of those things no one really wants to talk about, but everyone has to.

You need insurance for protection against accidents, coverage in times of need, and security when your financial situation becomes vulnerable. While regular insurance can cover car repairs, medical bills and home repairs, life insurance can make sure your family will still be provided for and left money to live on in case something happens.

In this article, you’ll learn the best tricks to make sure your life insurance policy is prepared to take care of you and your family. You can consider this your quick guide to life insurance.

Term Insurance Only

You should never buy any sort of life insurance that is not term insurance. Permanent or “whole life”, as some insurance agents are now calling it, is nothing more than a scam-like, highly complex product put together by insurance companies so they can charge large commission fees off you.

The premise of the claim is that the payments you make into the policy build cash value (almost like an investment) which you can later use as collateral for loans or payment for your monthly insurance premiums. You can also withdraw them out as cash, too.

However, the amount of money you pay to have this “inner-policy” cash value is actually more expensive compared with the fee that you have to pay to own it.

In reality, the monthly premiums are almost always so much higher than for a similar term policy. This can end up with you losing money with a whole life policy, even if it seems like you are “investing”. This can be a good option for some individuals, but might not work for everyone.

Buy Term With A Renewability Feature

Term insurance is dirt cheap so there’s no reason not to buy it. When you do, make sure it has a “renewability” feature attached to the policy. This feature will allow you to renew your policy without the need to provide evidence of insurability again.

health problems

This can be incredibly useful, especially if you experience health problems later in life. If these health problems showed up on an EoI doctor’s report, your rates for a future term insurance policy would be higher.

Be sure to ask about the policies’ coverages as you go through your options.

See Also: What To Look For In A Good Health Insurance Plan 

Cover 10X Your Current Income

No one likes to buy insurance. However, since it’s meant to secure your family in the event you die, it still makes an essential investment.

death in the family

Because of this, you should purchase a policy with a face value that is, at least, ten times your current income level. Thoroughly review your financial capability and make sure you can afford and are prepared to invest in this kind of insurance.

It shouldn’t take up too much of your paycheck, but it should still cut off a chunk of it. Make sure that you still have enough funds in case your family experiences an emergency. A financial planner can help you with this.

If used wisely, your family could invest the insurance money and make it last as they search for jobs. In case you invest in less than ten times your current income, it will be difficult to stretch the money over a number of years.

Be sure to research all types of policies and keep your options open. Just by knowing what you have available and what you qualify for can make the initial process easier. You can use the information as a guide to life insurance.

See Also: Win The Life Insurance Game: Do These 4 Things Before Getting Your Physical

 

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Can You Heal the Chakras By Being Grateful?

Can gratitude heal your chakras?

The short answer is yes.

Whenever you experience an energetic imbalance due to strong and persistent thoughts and emotions, your body experiences the imbalance, too. The body keeps all the information, such as your persistent negative thoughts and emotions, until you take care of their underlying causes.

Unfortunately, many people focus on addressing their symptoms, rather than treating the root cause of their problems. They medicate themselves until they feel better, like western medicine.

Although it does offer relief, it isn’t long lasting. Unless you take care of the underlying emotional issues, the symptoms will flare up again as the corresponding chakras remain blocked and unbalanced.

Let’s look at the destructive potential of persistent negative thoughts.

If you’ve ever been through a difficult emotional time, such as a relationship ending, loss of a loved one, or bankruptcy, you know exactly how these instances affect your body. You’ll experience a number of physical symptoms, like upset stomach, headache, hot flashes, and muscle tension. You can also suffer from insomnia, indigestion, fatigue, pressure around the heart, difficulty breathing and so much more.

If this is an isolated incident and you are able to bounce back quickly, that’s great. The problem, however, is that life rarely offers isolated incidents. Even your tendency to negatively talk to yourself counts.

The problem starts when the emotional trigger isn’t resolved quickly. As you drown yourself in that situation, stress hormones begin to flood your system and cause actual changes in your DNA. These physical changes correspond to energy blockages within the chakras which, in turn, causes a lot of symptoms.

So, how can you avoid all those things? Start with gratitude.

being grateful

Gratitude helps you see your problems in a better light. Instead of seeing them as situations you are powerless against, it enables you to see them as learning experiences and growth opportunities.

I realize this can seem far-fetched when you’re in the thick of a struggle, but there is no harm in practicing gratitude. So, what have you got to lose?

Practice gratitude very first thing in the morning, upon waking. Give thanks for the new day, hope and all the things you’ll get to experience. Things like health, friends, family and even your pet are some of the things you should be thankful for.

See Also: A Little Bit of Gratitude, Everyday!

As an added challenge, in addition to writing down all the things you’re grateful for, you should also express the reason why. This will help you truly feel the power of gratitude.

In addition to the positive things, you should also express thanks for the struggles you are experiencing, like the difficult people who have made life hard for you. Again, express why these difficulties and hurtful people are actually blessings in your life.

It may take some digging and introspection, but there is always a benefit, even if you can’t see it immediately. Other than helping you heal, you can also learn forgiveness and compassion. It will make you tougher and more capable than you ever believed, too.

Just keep digging until you see the benefit. That doesn’t mean you have to like the person or be happy with the situation. You just have to know what’s really causing you troubles so that you can easily get rid of their root cause.

chakras

See Also: How to Adopt an Attitude of Gratitude

Take it as a challenge to learn to be grateful, forgiving, and compassionate. You will soon feel be able to feel the difference of healing chakras.

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Top 10 Best Mobile Accessories To Carry With You 2017

Whether you are frequently outdoors for business or you simply like traveling, bringing some essential gadgets with you can help ensure not only your comfort but safety, too. However, with so many items to choose from, picking out the most important ones can be tricky. You can end up spending a lot of hours just packing your things.

As a guide, here’s a quick list of the gadgets and best mobile phone accessories you can carry around for your trips.

Phone Power Bank

anker power bank

Despite carrying a lot of advanced features, mobile phones still don’t have an infinite battery life. You’ll have to recharge them from time to time. Since charging points aren’t always accessible, carrying a phone power bank now becomes a necessity.

Devices, such as the Anker Astro E1, are great since they have high capacity despite being the size of a candy bar. They can recharge an iPhone 7 and 6s twice and can add around 80% of battery life to an iPad Mini.

If you are looking for a super fast charging feature, you might want to consider the KMASHI Portable Power Bank. It has two USB ports so you can simultaneously recharge your gadgets.

Flash Drive

flashdisk

Your battery isn’t the only thing that’s limited. Even your phone’s storage may need an upgrade, especially if you like taking pictures and keeping videos.

The Samsung 32GB Bar Flash Drive promises durability, thanks to its high-quality metal casing. It even has a key ring, so you’re less likely to lose it inside your bag. Apart from the high-speed data transfer, the flash drive is also water proof, magnet proof and shock proof.

When you’re on the go, taking gadgets that can keep up with you is a must. Featuring a 115MB/ sec, reading speed, the PNY Turbo Elite Flashdrive is something you shouldn’t miss. It has a capless design with an integrated loop so you can easily attach it to your bag.

Mini USB Cable

mini usb

Leave the long USB cables at home as they can easily get tangled in your bag. Instead, invest in mini USB cables, such as the Startech Micro USB Cable. Although it’s only 6 inches in length, it can support high-speed USB data transfer. Another good option is the one from Griffin.

Mobile Hotspot

mobile hotspot

Most phones now support hotspot mode. Unfortunately, however, they may not be able to support a handful of devices. They also have less security options.

Instead of using your phone, you can invest in devices like the Verizon Mifi. It only weighs 3.3 ounce, which is just right for your backpack. It has an 8-hour battery life and can support up to 10 devices.

Power Splitter/ Surge Protector

belkin surge protector

A power splitter and surge protector may not sound like a must-have item in your bag- until you have to charge multiple devices at the same time. The Belkin Surge Protector has a number of USB and AC ports to accommodate your different devices. It comes with a 360-degree rotating plug for your convenience. The Anker 10-port Hub also makes a good choice. It utilizes a high-power 60-watt adapter for protection and stability.

Headphones

bose headphones

Whether you’re in a flight or just walking around the city, blasting your favorite music can make the activity more worthwhile. Bose QuietComfort 20i Acoustic Noise Cancelling Headphones is a great option for music enthusiasts. Apart from the good audio performance, it also has the ability to collect noise data and cancel them.

For something you can easily tuck inside your gym back, try Lohi Bluetooth Headphones. It’s made from a sweat proof material and is extremely comfortable to wear, thanks to its soft silicone gel surface.

Bluetooth Speaker

wireless bluetooth speaker blkbox

If wearing headphones isn’t up your alley, your next option is to bring a Bluetooth speaker so you can still enjoy your music from anywhere. Modern Bluetooth speakers are more compact and convenient to carry around. They are now wireless and comes with really innovative features and eye-catching designs.

Beats Pill, for example, only has a height of 2.5 inches and weighs 1.6lb. It has a battery life of 12 hours and can connect to devices that are as far as 30 feet. Blkbox Pop360 is another great device. Apart from the excellent sound performance, it has a built-in LED and rechargeable batteries that can run for 5 to 8 hours.

Organizer

grid it organizer

If you tend to carry a lot of things in your bag, two things can happen. You’ll either get big and weird bulges in your bag or you’ll end up with lots of tangled and jumbled cables. With so many things going on inside, you might even find it hard to find some things inside.

The Grid-It Organizer is one of the best investment you can make if you are a tech enthusiast. It can firmly hold a number of devices. It’s made from elastic bands so you can tuck in any size and shape of gadget. It even has a sleeve which you can use to keep your laptop.

The organizer has a handful of color choices and sizes to fit your preference.

Smart Watch

apple smartwatch

You can easily go without a smart watch. However, considering how much time and effort it can save you from having to open your bag and fish out your devices, it may actually be worth it. You can answer calls, send text messages and check on your email even if your phone isn’t around. Samsung Gear S Smartwatch makes a good option for those using Android devices. For iOS, it’s the Apple Smart Watch.

GPS Tracker

tile mate phone finder

With so many devices in your bag, it’s only right to ensure its protection. One of the best ways to do that is to get a portable GPS tracker, like the Spy Tec Mini Portable GPS Tracker.

Tile Mate is a good option, too. It’s smaller than most GPS trackers and easily hooks to anything you’d like to keep track of. It comes with an accompanying app to make tracking a lot easier. The app automatically keeps a record of where it has last seen your valuables.

If you like daily deals, check out this online store for the best mobile phone accessories.

 

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4 Things Highly Successful People Do Differently

If you are genuinely happy with your life and your career, it’s easy to consider yourself successful. Most of us can agree that Richard Branson and Oprah Winfrey are also successful people, even though we don’t know them personally.

All we know is that their businesses are great and that they have made quite a lot of money running them. Apart from these factors, there are other things these people share.

In case you are wondering what they are, below is a list of the things highly successful people do differently.

Keep A Routine

Keeping a routine is crucial to success. Time spent wondering what to do next is time wasted.

Elon Musk, for example, schedules his day in five-minute increments.  Knowing what he should be focusing on keeps him from wasting time. He splits his days between Tesla and SpaceX- always.

Mark Zuckerberg, founder and CEO of Facebook, has a slightly different way of avoiding wasted time: he wears basically the same outfit every day. By spending less time thinking about insignificant things, Zuckerberg is able to spend more time on important ideas.

Benjamin Franklin, one of the founding fathers of the United States, used to break up his self-improvement plans into 13-week chunks, cycling through 4 different points of improvement every year. Throughout those cycles, he kept the same daily schedule. He asked himself every morning: “What good shall I do today?”

Continuously learning

reading habit

Reading is crucial to learning, yet most people would often complain that they have no time. In reality, books can give you access to the knowledge of other high achievers.

Oprah Winfrey began reading when she was 3 years old and, since then, has never stopped. She claimed that books were her pass to personal freedom and she encourages other people to think the same way. Her book club has already made over 70 book recommendations since 1996.

Warren Buffett began his investment career by reading 800-1000 pages a day. Today, he reads an average of 80% of his waking hours. Bill Gates reads 50 books a year and advocates strongly for others to do the same, noting, “Almost one book a week is very doable- try it!”

See Also: 7 Reasons To Start Reading Books? Here’s why!

Staying fit

daily exercise

Physical fitness helps you learn to push through barriers while enhancing your cognitive abilities. Richard Branson is a good example.

He wakes up at 5 a.m. to do various forms of physical activity. He claims that he gets 4 additional hours of productivity out of each day because of it.

Tyra Banks, meanwhile, recommends keeping workouts fun and inspiring while Mark Cuban suggests doing 6-7 hours of cardio per week.

Being persistent

Steve Jobs is known not only for his great success but also for getting fired from the company he helped built in 1985. “I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance,” said Jobs.

He was well known for his drive and for his way of looking at things differently- if he heard the word “no” too often, he knew that meant something has got to change.

See Also: The Top 3 Habits That Made Steve Jobs Successful

Part of perseverance and persistence is being flexible. If you are too rigid in your thinking, it will prevent you from being innovative. Peter Thiel believes in keeping things unplanned so you can have room to experiment.

Thomas Edison is well known for learning from his mistakes and turning those mistakes into teachable moments. “I have not failed 10,000 times, I have not failed once. I have succeeded in proving that those 10,000 ways will not work,” said Edison.

Applying These Lessons In The Workplace

Looking for job candidates who have a good sense of work-life balance is the best way to nurture things like perseverance, physical fitness, and lifelong learning. Candidates who want to punch a time clock and go home after just to play video games should not be expected to work on their personal development in their spare time.

If you want to find innovative people, find out what their traits are. Looking at the habits of highly successful people can give you an idea of what a successful job candidate might look like.

Learn more about these traits from this infographic.

Source: Habits of Highly Successful Entrpreneurs

The Habits of Highly Successful Entrepreneurs [Infographic]

 

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5 Exercises to Improve Posture and Mobility for Seniors

Are you looking for posture exercises for seniors?

Poor posture can affect moving around, walking and daily activities because it’s directly related to balance and function. In the long run, bad posture can lead to back pain and joint pain in your hips and knees.

Seniors can perform many posture exercises during leisure time with the assistance of a respite caregiver from home care. If your loved one is sitting on a chair watching TV, he or she can do these exercises during the commercials. If they’re on the computer, they can take a break every five minutes for a posture exercise.

We’ve put together an array of exercises to help you target these postures more easily. Keep in mind, these are designed specifically for seniors. 

Arms Up

This exercise corrects shoulder posture and aids in breathing.

For the arms up exercise, seniors would have to  start with their arms down. Then they would have to raise them to shoulder height. The seniors are then instructed to squeeze their shoulder blades together and then return to a neutral spine with arms down. 

Spinal Extension

This exercise can improve posture for those who find themselves slouching or keeping their chin down. As the name implies, this is an awesome exercise for the spine.

During this exercise, they are advised to inhale and sit up as tall as possible. Then they are allowed to relax and exhale. 

Chin tuck and jut

chin tuck

Sometimes it is easy to loose good posture while sitting in a chair. Ideally, the vertebrae should be stacked.

This exercise helps old folks maintain a neutral spine while sitting.

For the chin tuck and jut, the elderly have to tuck their chin into chest, then jut it forward. Make sure your loved one is sitting on a chair and has a relaxed spine. During the exercise, the seniors should lift their ribs and breathe normally. 

Shoulder circles

If you think a senior’s shoulders are angling forward due to slouching, this exercise will help put them back in place.

For this exercise, your elder needs to sit up tall, lifting the ribs. Raise only shoulders up slowly and then lower. Make sure to continue breathing normally.

Wall tilts

This exercise helps correct the posture of your loved one’s lower back, and it will strengthen pelvis and buttock muscles.

Wall tilts are done with the back against a wall. The elderly need to place a hand behind their back and try to flatten it to create pressure on their hand, and then relax it. If the exercise is too difficult to do standing up, your loved can try it sitting down.

Share these posture exercises for seniors or their loved ones who can make use of them! Good posture helps alleviate pain and discomfort so give these a try. There are posture corrector products available in the market to help maintain postures, but always consult your chiropractor before using it.

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The Average Joe’s Guide To Setting Up An Online Business

E-commerce can be a minefield to the average Joe. Many big decisions need to be made, from deciding what to sell to how you can start setting up an online business. But, don’t let the online world scare you. With the following tips, you will be well on your way to creating your own successful business.

Refining, Designing And Sourcing Your Product

There are lots of options when embarking on a career in e-commerce these days. You can design your product, employ a third-party company to do this for you or source stock and mark up the price to make a profit.

It doesn’t matter how you go about obtaining your product. What’s more important is that you take your time to make the right decisions.

The D.I.Y. Approach

Product design can be a long and arduous process. But, if you want to offer a unique and valuable product or service to your customers and succeed with your online business, then you need to be ready to do your homework.

Pro tip: To launch an online business with a self-designed and prototyped product, your product needs to be refined to meet the needs of your audience. This should involve rigorous product testing.

GoldieBlox is one good example. It has taken the children’s toy industry by storm with products designed to encourage young girls to pursue an interest in STEM subjects (science, technology, engineering and mathematics).

These construction toys were designed to overcome the societal obstacles that can afflict girls in early childhood development and make them believe that STEM subjects are off limits to them.

GoldieBlox craftstruction

Shopify entrepreneur and founder Debbie Sterling divulged that, to get her product right, she embarked on a long process of prototype testing and tweaking with focus groups to test on small children. Sterling created crude prototypes of her early designs and she employed children of differing age groups to play with them, observing them as they did.

Each focus group revealed new things to change about her products. One of her discoveries was that female children get frustrated with asymmetrical construction toys. As a result, she tweaked her designs to feature only symmetrical slots.

Debbie’s experiences teach us that all products need multiple levels of refinement and testing to ensure that they successfully fill a niche in the market and meet a customer’s needs.

Third Party Design

Third party design can be a great way to get your product ready to prototype or manufacture quickly. This method of design can speed up the process of getting your product ready to market in your online store and allow you to focus solely on marketing it and making sales.

Services, such as Viral Style, enable you to design your unique, personalized garments online, set your price and use their services to market the product through email placements and social media.

Here’s how it works:

  • You need to create your garment with the online design suite
  • Set a price at which you wish to sell your product online
  • Utilize Viral Style’s marketing services to gain exposure for your product
  • Collect a percentage of each design’s sales as a profit

However, this kind of design model is not without its drawbacks. For example, Viral Style takes a percentage of each sale for their service.

Despite this, by speeding up the product design process, third party designing services is still a good tool, especially since it can make your business more accessible to people.

Buying In Your Product

Is creating or designing a product not so appealing? If this is your concern, you should consider becoming an online merchant.

Being a merchant requires spending time doing a lot of research to ensure that you find the best quality products at the lowest price and then mark them up to make a profit.

Here are some ways you could source products and set up an online business:

Find a simple accessory niche – Merchants make most of their profits on the accompanying accessories to their products. These accessories, such as HDMI cables and phone cases, are less price-sensitive. Despite this, merchants can still make the same profit on an HDMI cable as they would do on a TV.

Consumable/ disposable and subscription products – These products often lead to repeat business, which is great for any merchant. If your product is regularly ordered, you could be on your way to generating a sustainable profit. Consider running a subscription service for guaranteed periodic sales.

Gaps in the online shelves – Perusing the online stock levels of products on Amazon or Ebay is often a good idea. Products which are consistently out of stock are a great business opportunity for you.

Be relentless: test your product, or do your research until you get it right. See our previous article on why your business ideas most likely need a little work.

Setting Up Shop

setting up shop

So, now that you’ve made or found your niche product, how do you get the ball rolling?

Here are some important points to consider when you are selecting which method to adopt in selling your product online:

The ability to showcase your products and brand through attractive imagery: Promote your products and brand with unique imagery, including crisp, high definition photos or infographics.

A clearly designed buyer’s journey: An easy to use online interface is required to convert your page visits into sales and avoid shopping cart abandonment

Communications with customers are key: Make the most of the online world by using calls-to-action to capture email addresses and click-through buttons to gain social media follows. You can then use social media and newsletters to advertise your products and get your brand heard.

Content value exchange is important: Linking your online store to your brand’s social media and offering other content, such as a blog, can be very useful. Your customers will be more likely to give you their contact details or business if you inform or entertain them.

Strategize your platform: Ebay, Amazon or Etsy are all fantastic ways to sell products online. However, if you want more control over the buyer’s journey, you should consider an all-in e-commerce platform.

See Also: How Online Blogging Is Influencing Business Trends

Marketing Your brand: Authenticity Is Key

A brand story is the foundation of any growth strategy.

Making your brand story clear and engaging with your customers is a great way to make your online business stand out from the crowd. You can also try giving your products and services a human face.

Invest In Your Brand Story

Your brand story should include:

  • The reason your company came to be
  • What motivates you and your team to come to work each day
  • An inside look at your company

High Brew Coffee, for example, engage their customers with an excellent brand story of their online store. The coffee retailer’s website boasts the story of how the founders first came to conceptualize the brand.

Their website even hosts a short animated video which transforms their story into stylized visual content. This is in keeping with their brand image and creates an emotional connection with the consumer.

The experience of buying from them is not like buying from a stranger as their brand story has put a face to the name High Brew Coffee.

See Also: 5 Smart Ways to Boost Brand Awareness 

Take Aways

Setting up an online business has never been easier but there are a few things you need to do before you set up your shop:

Refine your product: Whether it has been handcrafted or purchased online, make sure that your product fills a niche in the online market that guarantees sales.

Sell your products the right way for you: With so many options out there, it is worth doing your research to find the right way to sell your products online. Consider an e-commerce platform for greater control.

Be authentic: Let your customers know what’s special about your company by expressing your brand story and offering a face to your brand’s name.

Are you considering setting up your own online business? What lessons will you take away from it? Let us know in the comments.

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5 Simple Ways To Cope With Life

There have been times where I found life to be really difficult to cope with. During those times, I have succumbed to stress, had low self-esteem and felt that I just could not carry on. Fortunately, I have come through and this encouraged me to share with you 5 simple but effective ways to cope with life.

Recognize your situation

Sometimes, one of the most difficult things to do is to recognize your own situation. When life is tough, it becomes difficult to see what is actually happening.

Negative thoughts can make it hard for you to think clearly. They can make you feel as if there is no way you can continue.

To break this kind of thinking, ask yourself: Have I changed?

Take note of the things you have been experiencing lately, like struggling with sleeping, not eating well, drinking excessive alcohol and no longer doing the things you enjoy. These are all signs that you are not effectively coping.

Recognizing these signs is the first and most important thing you should do. Once you are able to recognize your struggles, you can start finding ways to improve things and make your life better.

Try to identify what is triggering your anxiety. It can be the sad passing of a friend or family member, money problems or relationship difficulties. Or it could be a combination of things which are mounting up.

See Also: 3 Healthy and Inexpensive Ways to Cope with Anxiety

Make time for yourself

practice meditation

You are important and you need to recognize this. Failure to see your importance can easily make you neglect yourself.

Ensuring that you are eating a healthy diet is one of the best things you can do. When your body is healthy, so is your mind.

Try to engage in some form of exercise. This doesn’t have to involve a trip to the gym. In fact, you can start with a gentle stroll around a local park.

Although exercise can’t instantly cure your stress, it can help reduce your anxiety as well as help divert your attention. In addition to healthy eating and exercise, you can also do meditation.

There are a number of resources online that can give you advice on how to meditate. If that isn’t up your alley, you can try breathing exercises. For this one, you need to:

  • Find a quiet area where you will not be disturbed for five minutes. Get comfortable and switch off your phone.
  • Close your eyes and slowly breathe out through your mouth over a count of ten.
  • Hold your breath for a moment
  • Breathe in through your nose slowly, over a count of ten
  • Hold your breath again for a moment before repeating the process.
  • Repeat the steps ten times

With each breath, concentrate only on your breathing. Feel how the air enters and leaves your lungs and pay attention to how your chest expands and tightens.

As you perform the breathing exercise, visualize the times you were happy and imagine that you are there, at that exact time and place. As you visualize your happy place, try and think of every detail- what you see, smell and feel. You need to involve all your senses and really immerse yourself in the image you are creating in your mind. Now, as you do this, touch your thumb and index finger together.

At first, this may seem unusual, but, in the long run, this technique can make you easily recall your happy moments easily.

Plan a way to move forward

Once you know what is causing your stress, you can start looking for ways to solve it. If you know you won’t be able to solve it on your own, don’t hesitate to ask for help.

In case you are being stressed by money problems, for example, there are organizations that can help you with advice and support. For bereavement, there are counselors who can give you practical help to move on.

There are a lot of organizations online that can give you support. If you find this uncomfortable, you can go see your doctor.

Keep a ‘Positive Diary’

positive diary

A “positive diary” works similarly to a journal. However, instead of paying close attention to negative thoughts, you write down positive things about your day.

For each day, you need to record three positive things. They can be things you felt or thought of during your work at the office, while working out in the gym or during your walk home.

As much as possible, disregard the negative things that may have happened. Focus only on the positive things to attract more of the good energy into your life.

See Also: How To Overcome Negative Emotions Using 5 Writing Techniques

Know that you can carry on

As I said above, there will be some days where you will encounter setbacks and there will be times when your best-intentioned plans will fail. You need to know that this is something that happens to everyone and is not a reason to give up.

Some time ago I went through some pretty tough times. At that time, I thought they were insurmountable. However, I kept going, looked for positives and got through it.

I was reminded by reading some of my Facebook memories which showed some pretty bleak posts from previous years that showed me how I found a way to get through. In time, things did get better.

Don’t give up

You may feel that there is no solution and that the only way forward is to leave this world. Although tempting, this isn’t one of the best ways to cope with life. If you ever feel this way, please get professional help.

I recently had to attend the funeral of a very good friend who took his own life. It was devastating to look around a room and see his work colleagues, friends and family all wondering if they could have done anything to help him.  Actually, we could have done something- had he only asked.

Moving on and finding ways to cope with life can take some effort and time. This, however, doesn’t mean that they aren’t doable.

 

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Eye Safety In The Workplace: Effective Ways To Protect Your Vision

Eye safety in the workplace is a commonly overlooked issue. Unless a worker is assigned in a hazardous environment, he’s not likely to wear any protective eye gear.

Unfortunately, the industrial setting isn’t the only place you can compromise your vision. Even working at home can negatively affect your eyes.

As a guide, here are some of the ways you can promote eye safety at work.

Maintaining Eye Safety in Factories/Industrial Settings

Job-related eye injuries are common, especially for carpenters, mechanics, plumbers and other craft workers. Serious injuries could leave your vision impaired for life so make it a point to protect your eyes while at work.

Here’s how:

1. Understand the Risks

Most eye injuries are caused by small particles or larger objects hitting the eye. It’s a fairly common incident among people who work in factories and construction sites.

In addition to that, exposure to chemicals, radiation and bodily fluids could also raise the risk of injury, contamination and blood-borne diseases.

If you work in an industry where you’re exposed to these dangers, pay special attention to your environment and gauge how at risk you are.

2. Protect Your Eyes

safety goggles

The best way to prevent eye injury while at work is to wear protective eye gears, which are considered 90% effective. Because of this, most industries require workers to wear impact-resistant safety goggles, protective glasses, face shields or helmets.

You can also get prescription safety glasses or special eyewear that can protect against radiation and chemicals.

3. Replace Eyewear Regularly

Replace glasses and protective gears if they show signs of damage. In addition to their negative effects on your eyesight, they can also potentially cause injuries.

If you wear contact lenses, make sure to have them replaced before they scratch your eyes. Scratched eyes can disrupt your vision and make you more prone to infections.

They can also increase your sensitivity to light, too.

If you wear prescription glasses, it’s a good idea to consider LASIK eye surgery to get rid of them. It’s safe, painless and the best choice for vision correction.

Maintaining Eye Safety in an Office

Industrial settings are not the only ones that can put your vision in danger. Working at an office or from home can also affect your eye health, especially if you spend long hours in front of a computer.

Digital eye strain has become a common complaint. In fact, over 70% of Americans suffer from it today.

To make sure you don’t end up adding to that number, here are some of the best tips you can try:

Modify Your Workspace

eye safety in the office

The area where you work should be set up in an eye-friendly manner to prevent strain and improve comfort.

Ideally, the center of your computer screen’s display should be 10-15 degrees below your eye level and 20-24 inches away to keep your eyes and neck comfortable.

Keep the brightness of your computer screen at a level that matches the area around it. Make sure to reduce the color temperature and enlarge the text so you can read easily.

See Also: 8 Ways To Set Up An Awesome Home Office

Install Proper Lighting

The wrong lighting can affect your eye comfort, especially if there’s glare on your computer screen or work surface.

To ensure proper lighting in your office, avoid placing lights directly over your head or behind you. If you use a desk lamp, ensure that it doesn’t shine straight on, over or behind your computer screen.

Use blinds or drapes to reduce glare from windows. You can also install adjustable lighting so you can choose a comfortable level of illumination for your work.

Take Frequent Breaks

If you stare at a computer screen for too long, your eyes are going to get strained. Give them a break by following the 20-20-20 rule.

This technique involves looking away from the screen every 20 minutes at something 20 feet away for 20 seconds. Blinking 20 times every few minutes can help as well.

Stepping away from the computer for 5-10 minutes to stretch and walk around also improves eye comfort. In addition to that, moving around reduces muscle strain and boosts productivity, too.

See Also: 7 Foods that can Improve your Eyesight

No matter what your job is, your eye safety in the workplace should be a top priority. It won’t only ensure your health, but it can also boost your productivity and efficiency.

If ever you face an eye injury, blurriness or loss of vision, seek medical attention right away. The earlier you receive medical help, the more you’ll be able to prevent severe eye damage.

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