Want People to Pay Attention to Your Ads? Make them Personal.

A new study found that customers responded better to contextual advertisements.

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Franchise of the Day: This Fitness Franchise’s Roots Can Be Traced Back to Minnesota

The first franchise was opened up in Cambridge, Minn in 2002. Today, there are approximately 3,000 facilities.

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Barbara Corcoran: You Can’t Devote Yourself to Your Business and Children at the Same Time

For the ‘Shark Tank’ star, becoming a mother meant dialing back her professional obligations.

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Email Remains the Heart of Cross-Channel Marketing

It’s nice when customers visit your website but the customer who gives you their email address is the one you need to focus on.

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How a Couple of College Kids Turned a Silly Sport into a Booming Business

Bubble soccer is the best kind of business bubble for Damon Grace and Lucas Andrews.

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As Trump Rolls On, Fixing Tax Loopholes Is a Clear Priority

Donald Trump used Super Tuesday to highlight his plans to repatriate overseas profits and compel American companies to stay put.

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Get the Story Behind ‘The 48 Laws of Power,’ the Book That Influenced 50 Cent, Kanye West and Countless Prisoners

Robert Greene talks with Patrick Bet-David about his life and inspiration behind his five books, the first of which is now a mega cult classic among rappers, the Hollywood elite and prison inmates.

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Uber and Lyft Will Collaborate With Public Transportation So You Don’t Have to Own a Car

Ridesourcing companies are planning to be an extension of your local subway and bus route.

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3 Lessons All Businesses Can Take Away From March Madness

Will your company’s team get to cut down the nets in the end or end up with a busted bracket?

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Obama Nominates Moderate, Veteran Judge for Supreme Court

Marrick Garland, 63, is currently chief judge of the U.S. Court of Appeals for the District of Columbia.

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