“We say these are the values of the organization, and we all live them. Then, no matter what the situation, we never think, “Well, I can be slightly unethical today, but tomorrow I’ll be better.” It doesn’t work that way. No matter how difficult the circumstances become, we stand and we act on principle”. […]
By Scott Kelly A year ago, astronaut Scott Kelly returned to Earth after the longest time spent in orbit by an American. On his trip, with Russian cosmonaut Misha Kornienko, he executed experiments designed to examine mysteries of the human body and mind. His discoveries often reached beyond science. In a preview of his forthcoming…
Merriam-Webster lexicographer Kory Stamper describes how she fell in love with words and offers a peek into the complex process of making dictionaries.
Creating a new e-commerce website with the WYSIWYG website builders is a cakewalk these days. However, maintaining it and optimizing its user experience is a different story. Without a planned strategy, your dream of running an optimized e-commerce website can very soon turn into a nightmare.
The key to running an e-commerce website with a regular inflow of traffic and healthy conversion rates is the prioritization of SEO (search engine optimization). This is very different from UEO (user experience optimization).
Confused already? Let’s elaborate it for you.
Get a bit creative with product descriptions
You don’t need to be overly expressive in describing your products. In fact, just a few, but quality, lines can do the trick.
Make your product descriptions informative, fun to read and engaging. Cover all features within 150-300 words and write in a way that focuses on your target audience’s perspective.
For example, if you are selling shoes, think of what your target buyers would look for in your shoes. Find out what search keywords they could use and make sure to include them in your product description.
Do not forget to include your products or niche when writing subheadings. This will make it much easier for crawlers to index the products on your site.
Do not shy away from including product reviews
Including good reviews with every product may seem like blowing your own trumpet, but this is an absolute necessity in the world of digital marketing. Each and every positive review can add credibility to your products and can also provide quite an effective way to improve your content.
When looking for reviews, you should consider Amazon. Some of their top products have thousands of reviews, making them the favorite of search engine spiders.
Moreover, online shoppers give a lot of importance to fellow shopper’s reviews before making a purchase. It is similar to the personal “touch” shoppers experience at a physical store.
If the products you are promoting don’t have any reviews yet, you can send follow up emails to your customers urging them to review your products and their shopping experience.
Do not stuff keywords into your content
Although the newest updates of Google may not penalize you, stuffing ill-fitting keywords into your content may not give you benefits, too. Instead of putting senseless keywords in your posts, it’s a good idea if you can take time to write about keywords that are truly relevant to your site and products. They should be contextual and have a healthy density.
Since we are recommending a 300-word description for each product, we will not advise a keyword density of more than 1%. So, instead of focusing on keywords, pay more attention on giving your customers a complete description of your product. This will improve user experience and boost your organic authority over time.
Include alternate text for images
Do not leave the original text for the product images. Access your back-end editor and change the name of each image to a relevant text. We suggest using names or terms you are aspiring to rank for but steer clear of stuffing keywords.
Image alt texts are hardly 3 to 4 words and we would rather advise you to include a descriptive name that is relevant. For example, “leather tan boots with 2 inch heels – XYZ (brand name)”.
Put on your thinking hat for titles and URLs
Titles are more important for SEO than you can ever imagine. They help in indexing and SERP ranking by enabling search engines to understand the purpose of every landing page in your website.
So, steer clear of duplication by skipping vendor titles and manufacturer titles since your competitors may use the same. We would suggest you go a little creative when it comes to creating titles for each of your landing page.
While making URLs, keep your customers in mind. Use simple names and special descriptions for your URLs that will help your visitors easily find their way to your products.
Create XML maps and share with search engines
Your website builder might have this as a built-in option. If not, use a simple plug-in that can generate an XML map of your website indexing all the pages, subpages etc. Update any existing map to give the search engines an easy route through your website and new products.
Most of the CMS platforms that are dedicated to catering to e-commerce websites have automated sitemap generation options. This is to levy the stress most site crawlers are subjected to when you continuously update your inventory and make changes to the content of your site. Keep your XML sitemaps updated to keep your site in the good books of all search engines.
Internal linking to quality content
The days of “blackhat” SEO are over. Now, if you stuff keywords repeatedly from other sources, you may not be penalized actively but your SRL ranking can decrease tremendously.
Today, it’s better if you can focus on meaningful content with wise use of contextual keywords. Since the introduction of Hummingbird, the keyword game has changed and the current algorithms focus more on the meaning of an entire sentence rather than isolated phrases or words.
Do not forget to use active and good quality backlinks while constructing your articles or product content. This builds reputation and credibility. Including backlinks from reputable websites builds consumer trust and helps in boosting customer conversion rate magnificently.
Be ready to make new friends
Many website owners may not believe it just yet, but Schema is going to be your new best friend. Schema.org is designed to fabricate, maintain and advertise structured data online. These are most commonly used by the likes of Google and other search engines to make sure the consumers get more than they can chew on. You can consider including Schema into the following places:
• Rating and reviews
Content website definitely needs more focus in the coming year if you want to make your e-commerce website a raging success. You must remember that there are thousands of successful online shopping portals people search for every day and you must always one-up them in every aspect to make yourself visible. Serve your target audience exactly what they are looking for and use e-commerce SEO to boost incoming traffic and conversion rates.
The post Get One Step Closer To Success: How To Make A Difference in e-Commerce SEO appeared first on Dumb Little Man.
Corrective lenses have been around for several years already. Because people are so used to them, they aren’t given as much thought as the newer discoveries. The only time one will probably give them attention is when your eyes start to get blurry.
If that is the case, here are some of the things you need to know about how glasses work.
Different Lenses For Different Problems
Through the pupil, light enters the eyes and gets focused by the lens into the retina. This is how normal eyes work. However, in some cases, these light waves don’t reach the retina correctly and it results in change in vision.
One of the most common reasons for this is the abnormality in the shape of the eye.
When the shape and length of the eyeballs are changed, it can cause poor interpretations of the light waves traveling through the pupil. To remedy this, corrective lenses are used to focus light properly so that the retina and the rest of the eyes can interpret them correctly.
Myopia or nearsightedness is caused by images coming into focus in front of the retina. As a result, objects that are close to the eyes appear clear while objects that are held away from the eyes appear blurry.
A convex or positive lens is manufactured to the exact specifications of the wearer’s needs in order to focus the image in the retina. Positive lenses bend the light from the top and the bottom of the lens downward, pushing the focal point farther back into the retina.
Hyperopia, more commonly referred to as farsightedness, happens when the cornea of a person has a flatter than normal curvature. This causes light to not focus properly. People with hyperopia see things better when they are far away. Any object held close to their eyes can look blurry.
A set of concave eyeglasses are used to correct the issue. They help bend light slightly inward so that they end up in the retina.
Astigmatism is caused by an oval shaped cornea which distorts light waves. It makes everything look blurry, regardless of how far or near an object is held from the eyes.
The condition requires multiple focal points to be corrected. Typically, cylindrical lenses are prescribed for correction.
What Do All Those Numbers Mean, Anyway?
If you’ve ever looked on the inside arm of your glasses, you’ll noticed a set of numbers. Those numbers will give you an idea of the width of your glasses’ bridge, the length of its arms, height of the lens opening and its overall width.
These numbers help determine which frames will best fit your face, both for aesthetics and for optimal vision correction.
Reading a prescription isn’t easy for the average person. It’s full of shorthand that doesn’t really make sense unless you’re really knowledgeable and trained about them.
For example, OD means the right eye while OS refers the left eye. In addition to codes, you also have to understand numbers.
The first number represents the spherical base. A plus or minus sign before that numbers indicates whether it is positive or negative. The second number, on the other hand, refers to the cylinder strength. The third number correlates to the cylinder axis orientation. If there is a fourth number, that will indicate your need of bifocals.
It’s important to be able to understand what these numbers mean as well as their order, especially if you are planning on ordering your glasses online.
See Also: A Guide to Buying Glasses Online
You Don’t Have To Understand Optical Physics
Understanding how your glasses work is great, but you don’t need to have a PhD in optical physics to know that. Since they have been around for a long time, you can find tons of sources that can enlighten you more about them.
To start, you can learn more about how corrective lenses work from this infographic.
Please include attribution to FramesDirect.com with this graphic.
Jonathan Swift lived from 1667 to 1745, dying just short of his seventy-eighth birthday. By then words had deserted the Dean of St.Patrick’s Cathedral, Dublin. “His memory had been clouding for years,” John Stubbs writes in his capacious new biography, “and he lost the ability to find names.” Swift’s last words, reportedly to a servant, were “I am a fool.” A fitting observation — clear, succinct, unsparing — from “the greatest of English prose satirists” as Ricardo Quintana called him in an introduction to the Modern Library edition of Gulliver’s Travels and Other Writings.
It is for the imagined voyage of Lemuel Gulliver to Lilliput and beyond, of course, that Swift is best known. Though “A Modest Proposal” is more often quoted; this is the 1729 report in which a fictional bureaucrat explains how the surplus children of Ireland could be farmed for English diners: “A Child will make two Dishes at an Entertainment for Friends, and when the Family dines alone, the fore or hind Quarter will make a reasonable Dish.” Like his compatriot Oscar Wilde, (how he would hate that comparison), Swift is a font of quotes. For example:
“He was a bold man that first eat an oyster.”
“…after the first Bottle he is no disagreeable Companion.”
“Satire is a sort of glass, wherein beholders do generally discover everybody’s face but their own.”
“It is worse to need friends, than not to have them.”
Such lines conjure up one Swift, the gimlet-eyed curmudgeon, while other writings reveal the misogynist, the egoist, the lover, the avenger. All of which materialize in Jonathan Swift: The Reluctant Rebel, John Stubbs’s vigorous rendering of the Irish Anglican cleric who became the champion of an island that he detested and of a people whom he largely despised. “By the 1730s he was a hero and talisman in Dublin,” Stubbs writes, “known commonly as ‘the Patriot’ while styling himself ‘the king of the mob.’ “But this radicalism, Stubbs emphasizes, “stemmed from…an extremely authoritarian, conservative outlook” according to which England’s chief crime was not its colonization of Ireland but its exploitation of the kingdom.
This crucial distinction leads us into one political maze: There are many others. Swift, after all, lived in an empire that was convulsed by war and unrest, roiled by the Popish Plot and the Williamite succession, and much given to hanging, drawing and quartering. He jousted with battling Whigs and Tories, was a skillful courtier, an intimate of monarchs, a tormenter of the powerful. In addition, Swift’s antecedents had been indelibly scarred by the brutality of the English Civil Wars. This is familiar ground for Stubbs (previously the author of Donne: The Reformed Soul and Reprobates: The Cavaliers of the English Civil War) and his pithily elegant style makes it relatively easy going, even for the general reader. There may be a few detours too many — into the thickets of diocesan enmities, for example – but Stubbs enlivens his diligent narrative with occasionally startling portraits and images. Citing the perils of eighteenth-century childbirth, for instance, he writes that Swift’s mother “faced the trial of the midwife’s finger, as it searched her womb for a weak spot to tear the epidermis with a sharpened nail or thimble, and so speed up the birth.” Then there is Queen Anne on whom “seventeen pregnancies – all resulting in miscarriages or young deaths – took a heavy toll” and whose “anxieties grew in proportion to her corpulence and fragility.” Indeed, women are central here, particularly the two with whom Swift was most intimate: Esther Johnson, his “Stella,” and Esther Vanhomrigh, his “Vanessa.” Scholars have for decades speculated on the relationships that inspired some of Swift’s most playful and most passionate writing and Stubbs acknowledges the various opinions but wisely avoids embellishing them. When Swift writes to Esther Johnson “I wish my cold hand was in the warmest place,” this biographer leaves it at that.
Stubbs does, however, return throughout the book to Swift the “near-abandoned, half-orphaned child” who at the age of three could read, at the age of six mastered Latin declensions and who later recalled his schooling as “Confinement ten hours’ a day, to nouns and Verbs, the terror of the Rod, the bloody Noses, and broken Shins.” The wounded child begets the sardonic genius? Stubbs knows better than to reduce his subject to such a cliché. He even concedes that Swift “ridiculed the idea of understanding writers through biography… the sort of approach recommended by idiotic ‘moderns.’ ” No theory, certainly, can explain Swift — and at the end of this biography the reader may conclude that no one volume can contain him. There is simply too much there. The politics and religion (often interchangeable); the afflictions of the body, heart and mind; the enduring friendships with Alexander Pope, John Dryden (a distant cousin), John Gay, Richard Steele and Joseph Addison; the idea of England; the reality of Ireland. And all the words, even the last. For Swift, of course, wrote his own epitaph:
“Here lies the body
Of Jonathan Swift, S.T.D.,
Dean of this cathedral,
Where wild indignation
Can tear his heart.
And be like him, if you can,
Vigorous to his utmost
As liberty’s avenger.”
The Barnes & Noble Review http://ift.tt/2o9j4fJ
With a vibrant décor that mixes colors, textures and styles, this apartment is located in the beautiful city of Prague, Czech Republic and was designed by Jana Hamrová Objectum studio. Its most striking feature? Without a doubt, the variety and mix of colors used in its décor. It attracts the eye as soon as we enter and accompanies us as we walk through each of its rooms. In the living..
Happy National Puppy Day! Did you know that dogs aren’t the only animals with pups? Other species, like the fox, have young that are also called pups. In the spring, a mother fox gives birth to a litter of 2-12 pups (also called kits). When the pups are about seven months old, they’re ready to strike out on their own. By winter the pup will find a mate and will stay with that mate for the rest of their life. Check out more photos of different pup species: https://on.doi.gov/puppies.
Photo of a red fox at Great Swamp National Wildlife Refuge in New Jersey by Ashleigh Scully via U.S. Fish & Wildlife Service.