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Björn Borg name as a legendary tennis player may not be as familiar to younger generations, however his eye-catching line is one of the most known in its niche. The label recognized for its colorful undies has in recent seasons revolutionized the way fashion industry approaches promoting a collection. Their last season’s runway featuring models clad in special masks was one of the most talked about in the social media, today their creatives have released a unique fashion campaign approach.

The spring summer 2015 collection campaign is actually a part of a very interactive online fashion game. Not just a fad, the creators of the campaign turned to the gaming world to create and then rate their game. The reviews were more than welcoming, Kotaku one of the biggest gaming web pages on the globe has described the First Person Lover  game as “one of the most fabulous things I’ve ever seen”. Felix ”Pewdiepie” Kjellberg one of the biggest YouTuber’s on the globe called the came “The most fabulous game in the universe“.
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