The Average Joe’s Guide To Setting Up An Online Business

E-commerce can be a minefield to the average Joe. Many big decisions need to be made, from deciding what to sell to how you can start setting up an online business. But, don’t let the online world scare you. With the following tips, you will be well on your way to creating your own successful business.

Refining, Designing And Sourcing Your Product

There are lots of options when embarking on a career in e-commerce these days. You can design your product, employ a third-party company to do this for you or source stock and mark up the price to make a profit.

It doesn’t matter how you go about obtaining your product. What’s more important is that you take your time to make the right decisions.

The D.I.Y. Approach

Product design can be a long and arduous process. But, if you want to offer a unique and valuable product or service to your customers and succeed with your online business, then you need to be ready to do your homework.

Pro tip: To launch an online business with a self-designed and prototyped product, your product needs to be refined to meet the needs of your audience. This should involve rigorous product testing.

GoldieBlox is one good example. It has taken the children’s toy industry by storm with products designed to encourage young girls to pursue an interest in STEM subjects (science, technology, engineering and mathematics).

These construction toys were designed to overcome the societal obstacles that can afflict girls in early childhood development and make them believe that STEM subjects are off limits to them.

GoldieBlox craftstruction

Shopify entrepreneur and founder Debbie Sterling divulged that, to get her product right, she embarked on a long process of prototype testing and tweaking with focus groups to test on small children. Sterling created crude prototypes of her early designs and she employed children of differing age groups to play with them, observing them as they did.

Each focus group revealed new things to change about her products. One of her discoveries was that female children get frustrated with asymmetrical construction toys. As a result, she tweaked her designs to feature only symmetrical slots.

Debbie’s experiences teach us that all products need multiple levels of refinement and testing to ensure that they successfully fill a niche in the market and meet a customer’s needs.

Third Party Design

Third party design can be a great way to get your product ready to prototype or manufacture quickly. This method of design can speed up the process of getting your product ready to market in your online store and allow you to focus solely on marketing it and making sales.

Services, such as Viral Style, enable you to design your unique, personalized garments online, set your price and use their services to market the product through email placements and social media.

Here’s how it works:

  • You need to create your garment with the online design suite
  • Set a price at which you wish to sell your product online
  • Utilize Viral Style’s marketing services to gain exposure for your product
  • Collect a percentage of each design’s sales as a profit

However, this kind of design model is not without its drawbacks. For example, Viral Style takes a percentage of each sale for their service.

Despite this, by speeding up the product design process, third party designing services is still a good tool, especially since it can make your business more accessible to people.

Buying In Your Product

Is creating or designing a product not so appealing? If this is your concern, you should consider becoming an online merchant.

Being a merchant requires spending time doing a lot of research to ensure that you find the best quality products at the lowest price and then mark them up to make a profit.

Here are some ways you could source products and set up an online business:

Find a simple accessory niche – Merchants make most of their profits on the accompanying accessories to their products. These accessories, such as HDMI cables and phone cases, are less price-sensitive. Despite this, merchants can still make the same profit on an HDMI cable as they would do on a TV.

Consumable/ disposable and subscription products – These products often lead to repeat business, which is great for any merchant. If your product is regularly ordered, you could be on your way to generating a sustainable profit. Consider running a subscription service for guaranteed periodic sales.

Gaps in the online shelves – Perusing the online stock levels of products on Amazon or Ebay is often a good idea. Products which are consistently out of stock are a great business opportunity for you.

Be relentless: test your product, or do your research until you get it right. See our previous article on why your business ideas most likely need a little work.

Setting Up Shop

setting up shop

So, now that you’ve made or found your niche product, how do you get the ball rolling?

Here are some important points to consider when you are selecting which method to adopt in selling your product online:

The ability to showcase your products and brand through attractive imagery: Promote your products and brand with unique imagery, including crisp, high definition photos or infographics.

A clearly designed buyer’s journey: An easy to use online interface is required to convert your page visits into sales and avoid shopping cart abandonment

Communications with customers are key: Make the most of the online world by using calls-to-action to capture email addresses and click-through buttons to gain social media follows. You can then use social media and newsletters to advertise your products and get your brand heard.

Content value exchange is important: Linking your online store to your brand’s social media and offering other content, such as a blog, can be very useful. Your customers will be more likely to give you their contact details or business if you inform or entertain them.

Strategize your platform: Ebay, Amazon or Etsy are all fantastic ways to sell products online. However, if you want more control over the buyer’s journey, you should consider an all-in e-commerce platform.

See Also: How Online Blogging Is Influencing Business Trends

Marketing Your brand: Authenticity Is Key

A brand story is the foundation of any growth strategy.

Making your brand story clear and engaging with your customers is a great way to make your online business stand out from the crowd. You can also try giving your products and services a human face.

Invest In Your Brand Story

Your brand story should include:

  • The reason your company came to be
  • What motivates you and your team to come to work each day
  • An inside look at your company

High Brew Coffee, for example, engage their customers with an excellent brand story of their online store. The coffee retailer’s website boasts the story of how the founders first came to conceptualize the brand.

Their website even hosts a short animated video which transforms their story into stylized visual content. This is in keeping with their brand image and creates an emotional connection with the consumer.

The experience of buying from them is not like buying from a stranger as their brand story has put a face to the name High Brew Coffee.

See Also: 5 Smart Ways to Boost Brand Awareness 

Take Aways

Setting up an online business has never been easier but there are a few things you need to do before you set up your shop:

Refine your product: Whether it has been handcrafted or purchased online, make sure that your product fills a niche in the online market that guarantees sales.

Sell your products the right way for you: With so many options out there, it is worth doing your research to find the right way to sell your products online. Consider an e-commerce platform for greater control.

Be authentic: Let your customers know what’s special about your company by expressing your brand story and offering a face to your brand’s name.

Are you considering setting up your own online business? What lessons will you take away from it? Let us know in the comments.

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5 Simple Ways To Cope With Life

There have been times where I found life to be really difficult to cope with. During those times, I have succumbed to stress, had low self-esteem and felt that I just could not carry on. Fortunately, I have come through and this encouraged me to share with you 5 simple but effective ways to cope with life.

Recognize your situation

Sometimes, one of the most difficult things to do is to recognize your own situation. When life is tough, it becomes difficult to see what is actually happening.

Negative thoughts can make it hard for you to think clearly. They can make you feel as if there is no way you can continue.

To break this kind of thinking, ask yourself: Have I changed?

Take note of the things you have been experiencing lately, like struggling with sleeping, not eating well, drinking excessive alcohol and no longer doing the things you enjoy. These are all signs that you are not effectively coping.

Recognizing these signs is the first and most important thing you should do. Once you are able to recognize your struggles, you can start finding ways to improve things and make your life better.

Try to identify what is triggering your anxiety. It can be the sad passing of a friend or family member, money problems or relationship difficulties. Or it could be a combination of things which are mounting up.

See Also: 3 Healthy and Inexpensive Ways to Cope with Anxiety

Make time for yourself

practice meditation

You are important and you need to recognize this. Failure to see your importance can easily make you neglect yourself.

Ensuring that you are eating a healthy diet is one of the best things you can do. When your body is healthy, so is your mind.

Try to engage in some form of exercise. This doesn’t have to involve a trip to the gym. In fact, you can start with a gentle stroll around a local park.

Although exercise can’t instantly cure your stress, it can help reduce your anxiety as well as help divert your attention. In addition to healthy eating and exercise, you can also do meditation.

There are a number of resources online that can give you advice on how to meditate. If that isn’t up your alley, you can try breathing exercises. For this one, you need to:

  • Find a quiet area where you will not be disturbed for five minutes. Get comfortable and switch off your phone.
  • Close your eyes and slowly breathe out through your mouth over a count of ten.
  • Hold your breath for a moment
  • Breathe in through your nose slowly, over a count of ten
  • Hold your breath again for a moment before repeating the process.
  • Repeat the steps ten times

With each breath, concentrate only on your breathing. Feel how the air enters and leaves your lungs and pay attention to how your chest expands and tightens.

As you perform the breathing exercise, visualize the times you were happy and imagine that you are there, at that exact time and place. As you visualize your happy place, try and think of every detail- what you see, smell and feel. You need to involve all your senses and really immerse yourself in the image you are creating in your mind. Now, as you do this, touch your thumb and index finger together.

At first, this may seem unusual, but, in the long run, this technique can make you easily recall your happy moments easily.

Plan a way to move forward

Once you know what is causing your stress, you can start looking for ways to solve it. If you know you won’t be able to solve it on your own, don’t hesitate to ask for help.

In case you are being stressed by money problems, for example, there are organizations that can help you with advice and support. For bereavement, there are counselors who can give you practical help to move on.

There are a lot of organizations online that can give you support. If you find this uncomfortable, you can go see your doctor.

Keep a ‘Positive Diary’

positive diary

A “positive diary” works similarly to a journal. However, instead of paying close attention to negative thoughts, you write down positive things about your day.

For each day, you need to record three positive things. They can be things you felt or thought of during your work at the office, while working out in the gym or during your walk home.

As much as possible, disregard the negative things that may have happened. Focus only on the positive things to attract more of the good energy into your life.

See Also: How To Overcome Negative Emotions Using 5 Writing Techniques

Know that you can carry on

As I said above, there will be some days where you will encounter setbacks and there will be times when your best-intentioned plans will fail. You need to know that this is something that happens to everyone and is not a reason to give up.

Some time ago I went through some pretty tough times. At that time, I thought they were insurmountable. However, I kept going, looked for positives and got through it.

I was reminded by reading some of my Facebook memories which showed some pretty bleak posts from previous years that showed me how I found a way to get through. In time, things did get better.

Don’t give up

You may feel that there is no solution and that the only way forward is to leave this world. Although tempting, this isn’t one of the best ways to cope with life. If you ever feel this way, please get professional help.

I recently had to attend the funeral of a very good friend who took his own life. It was devastating to look around a room and see his work colleagues, friends and family all wondering if they could have done anything to help him.  Actually, we could have done something- had he only asked.

Moving on and finding ways to cope with life can take some effort and time. This, however, doesn’t mean that they aren’t doable.

 

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Eye Safety In The Workplace: Effective Ways To Protect Your Vision

Eye safety in the workplace is a commonly overlooked issue. Unless a worker is assigned in a hazardous environment, he’s not likely to wear any protective eye gear.

Unfortunately, the industrial setting isn’t the only place you can compromise your vision. Even working at home can negatively affect your eyes.

As a guide, here are some of the ways you can promote eye safety at work.

Maintaining Eye Safety in Factories/Industrial Settings

Job-related eye injuries are common, especially for carpenters, mechanics, plumbers and other craft workers. Serious injuries could leave your vision impaired for life so make it a point to protect your eyes while at work.

Here’s how:

1. Understand the Risks

Most eye injuries are caused by small particles or larger objects hitting the eye. It’s a fairly common incident among people who work in factories and construction sites.

In addition to that, exposure to chemicals, radiation and bodily fluids could also raise the risk of injury, contamination and blood-borne diseases.

If you work in an industry where you’re exposed to these dangers, pay special attention to your environment and gauge how at risk you are.

2. Protect Your Eyes

safety goggles

The best way to prevent eye injury while at work is to wear protective eye gears, which are considered 90% effective. Because of this, most industries require workers to wear impact-resistant safety goggles, protective glasses, face shields or helmets.

You can also get prescription safety glasses or special eyewear that can protect against radiation and chemicals.

3. Replace Eyewear Regularly

Replace glasses and protective gears if they show signs of damage. In addition to their negative effects on your eyesight, they can also potentially cause injuries.

If you wear contact lenses, make sure to have them replaced before they scratch your eyes. Scratched eyes can disrupt your vision and make you more prone to infections.

They can also increase your sensitivity to light, too.

If you wear prescription glasses, it’s a good idea to consider LASIK eye surgery to get rid of them. It’s safe, painless and the best choice for vision correction.

Maintaining Eye Safety in an Office

Industrial settings are not the only ones that can put your vision in danger. Working at an office or from home can also affect your eye health, especially if you spend long hours in front of a computer.

Digital eye strain has become a common complaint. In fact, over 70% of Americans suffer from it today.

To make sure you don’t end up adding to that number, here are some of the best tips you can try:

Modify Your Workspace

eye safety in the office

The area where you work should be set up in an eye-friendly manner to prevent strain and improve comfort.

Ideally, the center of your computer screen’s display should be 10-15 degrees below your eye level and 20-24 inches away to keep your eyes and neck comfortable.

Keep the brightness of your computer screen at a level that matches the area around it. Make sure to reduce the color temperature and enlarge the text so you can read easily.

See Also: 8 Ways To Set Up An Awesome Home Office

Install Proper Lighting

The wrong lighting can affect your eye comfort, especially if there’s glare on your computer screen or work surface.

To ensure proper lighting in your office, avoid placing lights directly over your head or behind you. If you use a desk lamp, ensure that it doesn’t shine straight on, over or behind your computer screen.

Use blinds or drapes to reduce glare from windows. You can also install adjustable lighting so you can choose a comfortable level of illumination for your work.

Take Frequent Breaks

If you stare at a computer screen for too long, your eyes are going to get strained. Give them a break by following the 20-20-20 rule.

This technique involves looking away from the screen every 20 minutes at something 20 feet away for 20 seconds. Blinking 20 times every few minutes can help as well.

Stepping away from the computer for 5-10 minutes to stretch and walk around also improves eye comfort. In addition to that, moving around reduces muscle strain and boosts productivity, too.

See Also: 7 Foods that can Improve your Eyesight

No matter what your job is, your eye safety in the workplace should be a top priority. It won’t only ensure your health, but it can also boost your productivity and efficiency.

If ever you face an eye injury, blurriness or loss of vision, seek medical attention right away. The earlier you receive medical help, the more you’ll be able to prevent severe eye damage.

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Six Surprising Facts about Attraction

When you find people you feel you are attracted to, do you know what makes them attractive to you in the first place? Sure, they may have a certain personality or career qualities that pique your interest, but what about them is just so attractive?

Why is it that many people have a “type” of person they like to date? It’s highly likely that our feelings and thought processes in selecting a partner are inherent and may even be in our human biology which has evolved and adapted through thousands of years.

So, let’s take a look at these six facts regarding attraction—many of them of which may actually surprise you:

People tend to be attracted to those who look like them

Well now. This is a bit awkward. While this initially seems like a strange or uncomfortable idea, it actually has some form of scientific backing. A study conducted at St. Andrews University has found a direct correlation between facial similarity and attractiveness.

In this specific study, heterosexual men and women were provided photos of people and were asked to identify which people they were attracted to. One of the photos was actually a photo of themselves, photoshopped to look like the opposite sex. Overall, those who participated in this study selected the photoshopped photo of themselves as the most attractive. Strange, right?

This also supports the concept of people being attracted to individuals we see most often compared to others. So, perhaps it’s time you stopped looking at yourself in the mirror quite so much for fear of this slight chance of developing narcissistic tendencies. Thus, people find themselves more attracted to those they spend more time with and those they see frequently in their day-to-day lives.

The “pill” can affect levels of attraction

birth control pills

Yes, that’s right. One of the most common forms of birth control can actually affect attraction. There have been studies that have shown how women may be attracted to different “types” of men depending on where she is in her monthly cycle.

When birth control pills are added to the mix, you are adding different levels of hormones which can definitely have an effect on mood, health, and therefore attraction.

We are unconsciously attracted to people who are capable of reproducing

Men have been found to be more attracted to women when they are most fertile, and women are commonly more attracted to men who they feel would be a great father figure.

Biologically, humans are programmed to mate—when someone is able to identify, feel, or sense when someone is most fertile or even just knowing they can or want to reproduce, that person will find them more attractive.

This is not a conscious effort, but more of an internal, natural instinct that serves to ensure the ongoing survival of our species in the future.

See Also: 6 Ways On How To Attract Love In Your Life

Men are often more attracted to women wearing red

women wearing red

According to a 2008 study, red amplifies the attractiveness of a woman to a man. Some researches show a connection between women wearing red and the moments when women become naturally pink or flushed before or during sexual arousal.

Because of these correlations, it also would appear that women who are wearing red may have a better chance of getting asked out on a date. (Heck, even a second date!)

Men are truly more attracted to women with the hourglass shape

Because men are generally looking for women who are capable of reproducing (again, an internal drive to find a mate who you will reproduce with), they are looking for women with great reproductive capabilities.

They are not generally as fixated on a woman’s size. Rather, they are generally more attracted to someone with a 0.7 waist-to-hip ratio.

While men aren’t able to instantly measure that specific ratio with their naked eye in a split second, it stands that their eye will, by intuition, be most attracted to that figure. Men will subconsciously check for women capable of carrying his children.

We are generally attracted to people who remind us of our parents

It’s fairly common for people to say that a woman is looking for a man who reminds her of her father. This not a sexual thing; it’s more of finding someone who will have a positive role in their lives. The same goes for men looking for a woman who reminds them of their mother.

We are looking for a mate who is a positive role model, will take care of us, and has physical attributes we are familiar with.

At the end of the day, we are attracted to who those we are attracted to. We may know our “types” or what our “ideal” person should be, but there is actually a lot more happening under the surface dictating those feelings and decisions. Biologically, we are made to find someone to mate with and someone who will provide us with not only passion but security as well. We can give our brains a huge thanks for figuring out all of those details for us, and sadly, the rest of our person gets the not-so-easy job of going on a good date.

While the right personality, temperament, and partner-fit are probably the most important factors when it comes to successful long-term relationships, when it comes to attracting a partner in the first place, how we look plays a much bigger part.

See Also: 5 Ways To Create the Foundation of a Long Term Relationship

 

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How to Pick Best Villa Holidays for Families

When it comes to choosing accommodations, you want to make sure that you locate the best property for your family and budget. With some careful planning, you will be able to find the perfect place to make those memories that will last a lifetime.

Here’s how you can ensure the best villa holidays for families no matter where you choose to vacation.

Read about local safety

No matter if you prefer to find a place inside a city or one that’s a bit more remote, you will want to keep your family safe and happy while on holiday. Most cities or regions will publish past crime reports on the internet so you can research the quantity and types of crimes that occurred in the area in which you’re hoping to stay. That information might be scary to consider, but your knowledge will help you find a place where you can focus on fun instead of danger during your visit.

See Also: Strange International Laws Every Tourist Should Know 

Investigate the location

If you’re hoping for a beachfront villa, it will be a major disappointment to arrive at your holiday house to find your villa’s views obstructed by hotels. Avoid any surprises by pulling the address up on Google Maps and doing a quick walkthrough on Street View, noting what types of restaurants, traffic, and shops are in the immediate vicinity.

Map out nearby kid-friendly attractions

nearby playground

While on a family vacation, you’ll want to have plenty of options for your kids’ entertainment. Take note of which villas are close to the beach or the neighborhood pool and which will require you to haul a load of chairs and snacks to the beach every time want to play in the sand. See where the closest playground is to your villa, as this is always a great way to spend a leisurely afternoon.

It’s also helpful to see how far your holiday home is from indoor activities (like a movie theatre or indoor play park) in case one of your vacation days gets rained out.

Consider the number of bedrooms versus the number of kids

Depending on the ages of the children going on holiday with you, you might need to get separate rooms for them. Younger kids usually don’t mind sharing a room of bunk beds with other kids since they see it as an adventure.

Tweens and teens might need their own space, so consider allowing them to have their own rooms, or, if the budget won’t stretch to include that, allow your older children to share a room separate from any younger kids on the trip.

Ask about the amenities

private pool

Since this property will be your home away from home during your vacation, you’ll want to make sure it is as comfortable as possible. Ask your contact if there is an available villa with a private pool (which is always a hit when traveling with kids!) or enclosed yard so your kids can play safely.

You might also want to see if the villa comes with a grill for outdoor barbecues, linens and blankets (which will reduce the amount of luggage you’ll have to carry), and kitchen accessories. Other popular amenities include free Wifi, cable, and local telephone service.

Read previous reviews

When finding the best value villa holidays, you’ll need to find the perfect balance between reasonably priced accommodations and luxury amenities for a complete vacation experience. Make sure you’re getting exactly what you want by reading the honest reviews from previous visitors. See what they liked and disliked and if you can deal with any issues that came up.

Particularly note if there are multiple complaints about nearby construction, check-in or check-out, hidden fees, or uncleanliness of the property. If more than three or four people point out the same negatives, you’ll want to ask yourself if you can live with that issue during your stay.

See Also: Use Pinterest to Plan Your Next Vacation — Here’s How

Ask for additional photos

Choosing between luxury private villas can be a difficult decision especially if you’re planning to visit a location you’ve never visited before. If you are having trouble deciding if a property is right for you, reach out to the villa’s listing agent and ask if he or she can take or provide more recent photos for you. These updated pictures can help you see how the villa’s upkeep and decor has changed since the listing was first made.

Choose a family friendly floor plan

When you’re traveling with your family, you want plenty of space for everyone but you also want to be close enough to your kids if they need help. A floor plan with adjacent bedrooms can be quite helpful if your children are young and need reassurance during the night when they’re away from home.

Find out how baby and child friendly the villa is

If you’re traveling with smaller kids, it’s important to know what types of dangers you’ll be dealing with. If there is a pool, ask if there’s a safety fence around it. Ask the property manager if the house has baby-proof locks on doors and windows.

With these tips and advices, you should be able to find the best villa holidays for families wherever your destination. Have fun!

 

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4 Things Tom Brady Can Teach You About Career Management

Tom Brady has created what is possibly the most successful career for any NFL quarterback, perhaps even in all the major sports. He continues to dominate the league as he nears 40 years old, and he cemented his legacy as the best quarterback ever with his Super Bowl 51 win. He now holds more Super Bowl wins than any other quarterback.

However, his ability to sustain peak performance condition while staying cool under pressure doesn’t happen by accident. His career management skills are worth an in-depth look.

Job seekers and professionals alike can learn a lot from Brady. His career management tactics can benefit anybody who wants to make the most out of their professional life.

Let’s take a look at how you can be the Tom Brady of your industry:

Stay Healthy

healthy diet

It’s no secret that Brady sticks to a strict set of rules for himself. Early last year, his private chef Allen Campbell told Boston.com about Brady’s strict diet. He eats 80 percent vegetables and 20 percent lean meats. Between that and his exercise routines that focus on muscle pliability, he has a very meticulous lifestyle.

When you prioritize your health, your sleep is better, you improve your mental health, and you experience more energy and alertness throughout the day — a clear advantage in your career.

Brady also ensures he gets quality sleep every night, and uses cognitive exercises to destimulate his brain when it’s time to go to sleep. You should also keep your mind healthy with meditation, mindfulness exercises, and visualization. This way, you think clearer and can manage your emotions and stress levels.

See Also: 5 Easy Healthy Habits You Can Start Straight Away

Be Grateful

A common word comes up when people talk about Tom Brady — humility. Despite so many successes in his career, he takes nothing for granted and focuses on bettering himself every day. It’d be easy to call it quits after winning four Super Bowl rings, but he stays focused on playing well into his 40s.

It’s important to stay grateful throughout your career. Just as Brady does, don’t underestimate the value of an opportunity — and that includes those opportunities to experience setbacks. Exercising gratitude helps you keep a healthy perspective on all your ups and downs.

In fact, gratitude can improve your health. A 2016 study published in Psychosomatic Medicine found that a gratitude journaling intervention improved biomarkers for patients with asymptomatic (Stage B) heart failure. Participants experienced less anxiety and depression, slept better, and even had lower levels of inflammation.

Maintain a gratitude journal throughout your career to stay focused on the positive things. For example, on those days that you feel like you fall short, instead of wallowing in self-pity and stressing yourself out, you can look at it in a healthier way. You can write about how grateful you are to yourself for trying your hardest and to your employer for giving you the opportunity to try.

Remain Calm

remain calm

Brady is an excellent pocket passer. When the defense breaks through the offensive line, he remains in the pocket instead of scrambling away in a panic and making a bad throw. He adapts quickly when the pressure is on and stays calm while he looks downfield for an open receiver.

He also stays focused on the bigger picture. During Super Bowl 51, despite being down 21-3 at the half, Brady led the Patriots to a stunning comeback. He got sacked five times, threw an interception that was taken back for a touchdown, and still stayed focused on taking the small steps necessary, every one of his 43 completions and 466 yards passing, to make the biggest comeback in Super Bowl history.

This level of calmness and confidence can be applied to your career management. Embrace major changes, like added responsibilities or new policies, as a way to expand your knowledge, and continue to focus on the bigger picture.

Remain open minded when facing these challenges, and understand that major setbacks play a part in a successful career. This way, you don’t scramble in a panic and miss out on a growth opportunity. After all, those setbacks, whether you’re throwing interceptions or losing a major client, are opportunities for you to learn and grow.

In fact, you should be proactive and seek out new opportunities to learn and grow. Challenge yourself to step out of your comfort zone to look for exciting challenges to overcome.

Show Creativity

The New England Patriots are notorious for running play-action passes. Brady will hike the ball, turn around and fake a hand-off to his running back. As the running back pushes forward into the defensive line, the defensive backfield will come forward to stop what they think is a run play. This gives receivers enough time to get open, and Brady will throw to them for a completion.

This creative play keeps the defense guessing. To succeed in your career, you should seek out ways to innovate and think differently about how you do things at work and with your team. Harness creativity in your line of work and show it off to current employers or prospective employers when you’re looking for a new job.

See Also: Top Tips On Training Your Brain To Be Creative

The 2015 Searching for Work in the Digital Era report by Pew Research Center found that 74 percent of 2,001 respondents said it would be easy to highlight all their employment skills using a personal website. Let’s say you’re passionate about graphic design and want to showcase your skills. A website or online portfolio is a great way to prove your design abilities and showcase your creativity. This way, when people ask to see your work, you can direct them to your online presence.

Career management involves planning and making deliberate choices about what kind of work fits you, how you want to achieve a comfortable work-life balance, and how you want to succeed at personal goals.

It all starts with a vision. Tom Brady envisioned playing a long, successful career in the NFL, and he continues to pursue that everyday. His dedication to his daily routines and career management tactics drove him to five Super Bowl rings, and his career, as he nears 40 years old, doesn’t have an end in sight. You need to commit to your goals, stick to your values, and always be aware of how your actions impact your career management.

How are you managing your career like Tom Brady?

 

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Is My Cat Going To Drive Me Crazy?

Studies have previously suggested a link between cat ownership and the development of neurological diseases such as schizophrenia. However, a new study published in Psychological Medicine by Francesca Solmi and colleagues at University College London failed to find such a link.

Why would researchers suspect such a link in the first place? This is because of a single-celled parasite called Toxoplasma gondii. Toxoplasma can infect any warm-blooded vertebrate, including people, but it only reproduces in the gut of feline species. When a cat becomes infected with the parasite, it excretes infectious oocysts into the litterbox or elsewhere in the environment for one to two weeks. A new host can acquire the infection through ingestion or inhalation of these oocysts.

Toxoplasma presents a clear danger to two primary groups: immune-compromised patients and unborn children. The latter is why doctors advise pregnant women to avoid changing the litterbox, to wear gloves and a mask while gardening, and to wash fruits and vegetables before eating. Importantly, Toxoplasma can also infect people who consume undercooked meat since the parasite can encyst in muscle tissues of infected animals.

wash fruits and vegetables

See Also: The Importance of Personal Hygiene for Healthy Living

Given these multiple routes of parasite transmission, it is no wonder that Toxoplasma has spread widely around the globe with an estimated one-third of the human population carrying this parasite. Despite its prevalence, most people have not heard of Toxoplasma because it rarely causes symptomatic disease.

However, reports have surfaced over the last fifteen years that Toxoplasma infection may be producing neurological changes in people. Taking up residence as tissue cysts in the brain, heart, and skeletal muscle, the parasites are never eradicated from the body. Given the parasite’s predilection for the brain, it is tempting to speculate that neurological problems may ensue.

Well-documented studies do indeed show that Toxoplasma causes mice and rats to lose their fear of cat urine. That seems like an oddly specific behavioral change until you recall that the cat is where the parasite completes the sexual stage of its life cycle.

Since 2001, Robert Yolken and E. Fuller Torrey at Johns Hopkins have published many correlative studies showing a link between Toxoplasma infection and schizophrenia. Other neurological problems have also been linked to Toxoplasma infection, as have personality changes.

cat ownership

Since cats are the definitive host and one means of parasite transmission, investigators have been trying to find a link between cat ownership and the development of psychotic symptoms. Yolken and Torrey have published studies suggesting a correlation, but the latest study by Solmi and colleagues contradicts these data.

There are important differences in study design that may account for the discrepancy. The newer study by Solmi’s group used a much larger sample size (nearly 5,000 individuals) than previous studies, and accounted for several confounding variables that could have been misconstrued as a link between cat ownership and neurological disorders. The current study also followed individuals in real-time since the 1990s; previous studies have been retrospective, which relies on the participant’s recollection of the past.

It should also be noted that the current study tracked individuals up to eighteen years for psychotic experiences, which are typically predictive of schizophrenia later in life. Previous studies supporting a link were based on a clinical diagnosis of schizophrenia.

None of these studies address whether Toxoplasma actually causes neurological issues in people. This is still an outstanding question that deserves further research. It is estimated that 60 million people in the US are infected with the parasite yet 3.5 million people in the US are schizophrenic. If Toxoplasma is involved with schizophrenia, there must be another factor at play in this relatively small subset of patients.

To date, there is insufficient evidence to declare pet cats to be a cause of mental health problems. Nevertheless, simple precautions can be taken to safeguard you and your cat from getting infected with Toxoplasma. Keep your cat indoors. Do not feed your cat raw or undercooked meat. Finally, clean the litterbox promptly, as it takes a day for the oocysts to mature into an infectious state.

 

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How to Find your Buoy of Safety When You are Drowning in Fear

Have you ever been gripped by paralyzing anxiety? Are you having difficulty overcoming fear?

What I Learned from Panic and Fear

My daughter and I celebrated her high school graduation with a vacation in my home state of Hawaii. To make it extra special, we purchased a zodiac/boat excursion on Kauai to go snorkeling offshore.

The zodiac raft raced us through the azure blue waters with dolphins playfully jumping alongside. We breathed in the salty fresh air and relished the sun’s warmth on our skin.

Once we joined the main boat, we were quickly outfitted with our snorkel gear sans life jacket or float, and jumped in. Not for a moment did I have any hint that I would soon have one of the worst experiences of my life.

We swam in the beautiful waters, floated on the gentle waves, catching glimpses of fish below us. About thirty feet from the boat, I suddenly stopped, panic-stricken. I was sure I was going to drown.

I had passed compulsory swimming classes in grade school, high school, and college. While snorkeling, there was no reason to think I’d drown but fear was immediate.

With a fragile control of my panic, my numb brain reasoned I could swim to the boat if I kept moving slowly toward it, one stroke at a time.

Eventually, I made it back to the boat’s safety, and collapsed onboard, sick to my stomach.

What I Learned about Fear that Day

In my complete panic, I thought I was going to die. Yes, unreasonable—but that thought totally gripped me.

In those moments, I barely hung on to my mind. Thanksfully, lifelong patterns kicked in.

There were others around me. Had I yelled “Help,” I would have been rescued. But my tendency to push down emotions, even strong ones, prevailed, and I couldn’t voice my distress.

Moreover, my early adopted strategy of being self-reliant was so powerful, the thought never occurred to me to ask for help. It was up to me to save myself.

Fear in its primal state reduces us to survival mode because we believe we’re going to die. When fears are the basis for our lives, our choices become limited.

It’s essential to look to see how fear may be running your life, hidden from your awareness.

What Happens When Fear is a Stranger

I’m not a fearful person. Yet when fear arises, it’s extreme and manifests as panic. It’s like someone who represses anger, and out of nowhere rage explodes.

facing fear

The other incident of panic came when I was biking recently. We never learned to ride bikes when we were kids. Consequently, my sisters and I are “dangerous” to self and others when we attempt to ride. But, I decided I was going to become comfortable on a bike.

At the end of my ride, I approached the sidewalk and garage too quickly. When I realized I wasn’t going to turn in time, I panicked, lost grip of the handlebars, hit the garage, and fell to the ground.

Again, extreme fear disabled my mind and my control. But I learned more.

Fears Reveal our Vulnerability

Had I shouted out for help when I believed I was drowning, I would have exposed my helplessness and raw panic to anyone near me. But I was “programmed” to hide such vulnerability–even at the possible cost of my life.

Like many of you, I can hide my vulnerability very well, even from myself.

After all, we are brought up to behave as if raw feelings don’t exist.

What are Our Common Fears?

Fear of failure? Fear of success?

In my view the most common fear is the fear of change.

When people report seeing patterns in their lives, how they
• end up fighting about the same things at every family gathering;
• work in jobs that they hate;
• stay in marriages that are making two people and children miserable
–they cope rather than change.

How about you?

When you decide to make a change, you face an unknown future. The unfamiliar can be uncomfortable.

When you see yourself refusing to make changes to end your suffering, you probably fear change.

These fears may not seem like the same fear I felt when I was headed for the garage door or desperately getting to the boat.

Yet it’s the hidden and powerful fear that runs your life.

See Also: “Feararchy” – The Hierarchy of Fear

What Our Fears Tell Us

When you think of your fears, doesn’t it come down to this? You fear for your safety, a basic survival issue. You believe, I am not safe.

Unfortunately, you may not discover this because you focus on fleeing from this disturbing uncomfortable feeling.

You rarely understand that a personal survival sense of safety is involved when you consider any change.

What You do to Keep Yourself Safe

When you’ve done the conventional things to make yourself feel safe–obtained your education, career, friends and perhaps a family, safety isn’t usually seen as an issue.

But when you don’t have them, you think: I need
• a relationship,
• a better career,
• more money, or
• better friends

You think personal security or safety comes from having certain things in life.

You don’t get to “I feel unsafe.”

Yet any change ultimately stirs issues about safety and survival. You hang on to lifelong beliefs, patterns, and strategies tenaciously, as if survival was at stake.

Your History has Given you Reason to Feel Unsafe

Many of you know your own history of family drama, fighting, illness in the family, accidents, losses, abandonment, betrayal, or abuse that are your reasons for feeling unsafe.

Basic trust was broken when you were young and wounded by neglect. You were alone and needed to feel safe.

If you can imagine a young version of yourself being hurt, feeling lost and desperate, you will sense the instinct to survive rising in response to the fear of dying.

That powerful fear is the driver behind everything you do to survive and make yourself feel safe.

Honor and appreciate it for what it is.

It’s the spirit that kept me swimming to the boat; the spirit behind my decision as a senior to learn to ride a bike.

Crashing and falling to the ground taught me I wasn’t going to die. It was so freeing; I laughed as I picked myself up off the ground.

How Can you Deal Effectively with Fear?

You can lose any one of the basic things in life that you gather to make yourself feel secure–family, friends, partners, money, reputation, or your health at any time.

It’s foolish to rely on external sources for the deep sense of safety you need.

Yet how do we build an internal sense of safety?

Go to the Source for the Truth, Where the Fear Originated

The source of the truth is in the young heart that first experienced the fear. There was no logic or language then, just the instinctive response to hold that fear secret, deep in the heart.

When you can go to this source of your need to feel safe, you can transform the fear.

Your intention takes you there. You don’t need any language. You are there to provide a corrective experience—to make a compassionate connection with the part of you that felt lost, alone, abandoned, and afraid.

A heart-to-heart connection restores trust and a sense of safety. You can be reassuring in your stance–you, the adult, knows with certainty that all the fears, especially the fear of annihilation or death, are not true.

See Also: 5 Tips to Eliminate Fear From Your Life

Other Ways to Have a Sense of Safety

sense of safety

When I see beauty in Nature — flowers, birds, waterfalls, mountains, canyons, meadows—and get absorbed by the beauty of what I see, I forget the fearful me, and I feel safe.
When I appreciate the gifts and full presence of an artist or musician or performer, I forget the small me — safety is no longer an issue.
When I am grateful for what I usually take for granted — the sun that nourishes all life on earth, and the Earth for the oxygen and plants that support our lives–I know I will always have this support and caring.
When I know the space and peace of meditation, I experience myself as something other than the usual me, that has no judgment about death.
The more I connect with Oneness in others and in Nature, there is a sustaining sense of safety.

When We Live through a fear, What Happens?

It was a delightful and relieving experience to read what Malcolm Gladwell wrote about the German plan to demoralize Londoners with the continuous bombing during World War II. The opposite result was a surprise.

When Londoners survived the bombing—living through their worst fears and still being alive, they were invigorated and unstoppable.

Having a fear and moving forward anyway, and learning that the fears were worse than any imagined outcome, is liberating.

Know the Power of Fear and Freedom from Fear

Choose to ride a bike when you’re afraid, panic and fall, to learn that you don’t die.
Choose to make changes because avoiding changes makes life stale or distressing.
Choose to move ahead and risk making mistakes.
Choose to let go of the familiar, to choose what is different, new, and unknown.
Choose to move through fear to learn what lies beyond.

Then you will know freedom, aliveness, and your best dreams realized.

“Too many of us are not living our dreams because we are living our fears.” Les Brown

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Living After The Death Of A loved One

I’ve been thinking about death.

My Dad died last year. Diagnosis to death in 5 weeks. A sharp 3-week decline and a 2-week hospital stay. A surgery that was never finished. Cancer had its day.

My friend is fighting off death, just. The big C again. It gets a lot of us. The NHS washed their hands off him. But in his words, “I am not a willing candidate to die.” He’s found advanced treatment in Germany at a cost of £150k.

We’re trying to raise money for him now.

So naturally, death is on my mind. In fact, since my Dad died, I don’t think it’s ever left. Grim has been hanging around, trying to entice me into his home, wanting to add another one to his ledger. He’s wasting his time.

I wish I could say it’s transformed me. That the smell of death has been a timely reminder that life is for a brief sneeze of time. That every second is precious. That life should be seized.

It has, kind of. Lately, it’s sent me to the recesses of my mind to the primeval dwellings where loss, pain and love reside. Like an indefinite Airbnb stay, I’ve been hanging out here.

death hit by a train

And I think loss does that to you. I think it’s like being hit by a train, but not realising you’ve been hit until you wake up from the coma you’ve been in for the last 6 months. And then you hurt. Basic function for 6 months, just about connecting with reality, and then massive constant pain.

The sort of pain that induces lethargy in the day but keeps you up all night. The sort of pain that makes you relive conversations and edit them for better outcomes. The sort of pain that blunts your reality, right here, right now.

And, like climbing out of quicksand, dealing with it can be hard. The first step is to acknowledge you’re in quicksand. Acknowledge the emotional pain you’re in, and then be still until you understand what that means. Only then can you begin to deal with it.

I’m writing this to say that struggling to deal with loss is okay. That you are not alone. That, you are suffering along a journey that millions of others before you have dealt with, and you can take comfort from that. They got through it, and so can you.

It’s hard, yes. If you acknowledge that, instead of carrying it with you, it gets easier. Realise that you’re human, that it’s okay to hurt, and that even the tiniest pitter patter of steps forward is progress.

In fact, largely, you soon realise that dealing with loss is hard, not just because of the loss itself, but because of the expectation you place on yourself that you should be fine about it.

“Just get on with it.” “You’ve got to keep living.” And so on. You find yourself comparing daily to the imaginary measuring stick you’ve set for yourself. “I should be doing better by now.” Like we do with our careers, or comparing with our friends. But worse, because this is pure loss.

So you’ve got to get rid of that measuring stick, and realise that it will take as long as it takes. Sure, there are ways to deal with it better, but time is the ultimate judge.

In fact, some loss never leaves us, and that’s okay. Do I think my Mum will ever fully heal from losing my Dad? No, because it was a 48-year old love. A deep-rooted, soulful kind of love. And the loss of that is the reminder of the love that was there. And so it can’t fully heal because of how deeply they loved each other.

coping with loss

And that’s fine. Because we can take that loss and use it daily as a reminder of how capable of love we are. We can say, “Today I hurt from loss, and I am going out into the world and expressing love. In my interactions, in my relationships, in my career.

Sharing is also liberating. Talking to others, sharing your pain. It gives the other person the chance to express their love and it helps to fill your empty cup. It creates new connections and new possibilities.

See Also: How To Get Back a Normal Life After a Loss

My friend who is battling death is a wonderful example. Stoic-like, he says to me, “I can acknowledge this is what happened (getting ill). Then I have two choices. I can either let the pain I feel own me and overwhelm me, and I’ll die. Or I can use it, acknowledge it, and solve the problem in front of me (getting better).”

So dealing with pain means acknowledging pain and going into the world anyway. It’s not pretending it doesn’t exist. That’s the same as being shaped by it. Instead, it’s saying, “Hello pain, hello loss, I see you,” and then getting from your day anyway.

See Also: 8 Tips for Coping with Pet Loss

 

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How To Get The Best Deal From Your Local Used Cars Dealership

Do you need tips on how to buy used cars? Do you want to buy used cars from Pueblo Co or some other state or area?

If you think buying used cars is easy- think again. Even the most experienced car shopper can feel intimidated about making a deal once in a while. Apart from hidden mechanical problems, there’s title-washing and price-gouging that can take the deal off of the favor of the consumer.

Should you buy online or local?

The only time you should consider buying online is if there is NO reputable used car dealership near you. This is after you’ve asked your relatives, friends, and colleagues at work for their recommendations.

You can also turn to Google for help. I live in Colorado so when I was doing my research, I googled for “used cars pueblo co“. Just change the area to the place where you live and you’re sure to get hits. You can try these search terms:

  • used cars + your area/state
  • used cars for sale in + your area/state

If you come across a local dealership with good online or friend reviews, choose buying from your local dealership. Just like buying any personal item — like clothes or shoes — it’s difficult to make purchases without seeing your choices in person and taking them for a test drive. And with a sizable amount of money at stake, it’s important not to suffer later on from buyer’s regret.

Tips and tricks for buying a used car

Be one step ahead

When negotiating, dealers often take the reign. You’ll immediately be asked what kind of car you are looking for, how much your budget is, and when you are likely to seal the deal. Answering these questions right away won’t put things in your favor.

Instead of divulging all this information, keep things to yourself and look around first. Know as much information as you can about the cars available like weak points, price, and typical cost of repair. The more research and groundwork you do, the less likely you’ll buy on impulse.

Request for the car’s service records

Once you’ve narrowed down your choices, it’s time to ask for service records. The availability of a car’s service records is an indication of how well the vehicle is maintained. These records can give you an idea of its past problems and repairs done. They can also let you see the history of the car.

This is an essential step since not all dealers are transparent enough to let buyers see the faults in their vehicles. Keep in mind, however, that missing service records don’t readily mean problems.

Check for the car’s safety tests and VIN

Apart from repairs and mechanical issues, it’s also a good idea to check for the car’s records regarding state safety and emission tests. These tests are mandated by the state law so make sure to double check.

Checking the car’s Vehicle Identification Number (VIN), on the other hand, can give you reports regarding title problems, accidents as well as ownership. Such details can help you make your final decision. You can find a car’s VIN stamped on its plate.

Do your research before going to the dealership

car research

The first step in negotiating for a used car is to know how much others are willing to pay for it. There are tools or forums you can find online that can give you an idea of how much a car is worth in different conditions. Once you have an idea, you can start setting your floor and ceiling rates.

Your floor rate should be 5 to 10% lower than the average selling value of the car. The ceiling rate, on the other hand, is the highest price you are willing to pay to get the car.

See Also: 15 Questions to Ask When Buying a Used Car

Bring a professional like a mechanic you trust

bring a mechanic

Before setting your heart on any particular car, make sure to bring a trusted mechanic with you, or a friend who is crazy knowledgable about cars. In this situation, it pays to have an expert opinion. You won’t only be inspecting your potential purchase, you’ll also find out if your dealers are trustworty and reliable.

See Also: How to Find a Good Mechanic in the Age of Social Media

Be alert when the sales dude starts talking monthly payments

There are a handful of things dealers can do to make sure you let go of the limits you’ve set. They can ask you how much you are willing to pay per month as well as your maximum spending limit. These things are actually in their favor, since these information can help them conceal the bottom line price of the car. Answering these questions can make you end up paying more.

Be firm with your budget

Present the dealer with your floor rate. Explain politely that you know the actual cost of the car since you did your research and met with several dealers already. Say that you won’t be signing any papers until your figures are met.

To get the best deal, you have to wear them down and be firm with your budget. At times, one of the best ways to win a negotiation is not to negotiate at all.

Get a breakdown

On top of asking for the car’s bottom price, you also need to ask for its breakdown to see what you’ll actually be paying. When buying used cars, you should expect to pay for certain fees, like registration and tax. If there is something you can’t understand in their list, don’t be afraid to ask and clarify.

Do an actual test drive

To know if a car is really for you, take it out for a test drive. It’s also a good way to check if the dealer is really telling the truth regarding the car’s condition. Apart from that, test-driving the car gives you enough time to actually focus on it.

When test driving, pay attention to as many details as you can. Dealers aren’t likely to repair any damage or issues in the car if they can’t easily be seen, especially problems underneath the car and under the hood.

To start, check if the car is easy to get in and out from without hitting your head. Make sure there’s enough headroom and legroom so you can be as comfortable as possible when driving. Take note of the seats, too. See if they can provide enough support for your back and if they can easily be adjusted.

Use your nose when test driving. You shouldn’t be able to smell gas or burning oil. There also shouldn’t be any problematic noises. Test the headlights, brake lights and turn indicators to see if they work. The brakes should be fully functional and not squeaking every time you use them. Double check the heater and air conditioning, too.

In case you still aren’t convinced, you can always consider having the car checked by a good used car inspection service, especially if you weren’t able to bring in a mechanic with you in the beginning. It can cost you an extra fee but it can alert you of problems most untrained eyes can’t see. You can consider it as part of your investment.

For first time buyers of used cars, Pueblo Co has several accredited auto maintenance and repair shops that offer thorough assessment services. You won’t have a hard time finding one that can help you check and double check the car you’re aiming for. See if your local dealership offers the same service.

Good luck and we hope you find a gem!

 

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