Architecture competition organizer Bee Breeders has announced the winners of the international Iceland Trekking Cabins competition, which called for entries to design a cabin with provision for enclosure, place, and social collectivity. As a structure for nomads and backpackers, Iceland Trekking Cabins are associated with cultural folklore and exist within the context of fjords, lava fields, glaciers, mountains, and the respective trekking ethos.
The competition furthermore sought projects that are “a supple and dexterous yet protected architecture, sensitive to the landscape though guarded against its severity, accommodating for the community, but in the company of strangers.”
The winners of the Iceland Trekking Cabins Competition are:
First Prize: Terra Firma / Deagan McDonald, Kelsey Nilsen; Canada
First place is awarded to a project distinguished by its clever articulation of the most basic elements of shelter — the roof and wall — to create a fully immersive experience. The shelter presents itself as an expansive roof, allowing the textured landscape to permeate through. Supporting the roof, gabion walls from local stone rise from the ground, appearing as pre-existing relics in the landscape. Arranged into three distinct volumes, the walls create both interior shelter from the elements and exterior gathering space. Elevated wooden platforms are inserted as needed in the interior, providing reprieve from the elements, leaving the local terrain largely untouched. The weight of the roof and walls celebrate permanence, while the porous quality of the material and spatial sequencing open the project to the transitory nature of the landscape.
It is in this delicate balance between rigid structure and an untouched landscape that the project finds resonance. The play between manmade and natural heightens the visitors awareness of surrounding, allowing protection from the elements while still remaining fully engaged within the environment. In a landscape where the temporal patterns of hiking and camping are lauded for a leave no trace transience, the shelter challenges the perception that permanence and obstruction necessarily go hand-in-hand, developing an architectural language that both monumentalizes the act of camping and allows natural systems of the site — animals, hydrology, and fauna — to flow through uninterrupted.
Second Prize: Iceland Trekking Cabins / Robin Krasse, Karl Lagerqvist, Mattias Dahlberg; Sweden
The success of the second place proposal for the Iceland Trekking Cabins competition lies in its simplicity and strength of parti. Three aligned and evenly spaced concrete cores contain the circulation, hearth, and bathroom of the cabin and also serve to elevate the structure above the ground. The light touch of these primitive elements on the fragile ecological landscape serves a triple function: allowing for extra shelter beneath the structure, creating a public gathering space, and solving the difficult problem of maintenance under heavy snow conditions. Materially, these cores are rendered as unapologetically raw concrete, an admission of the manmade substance of the structure in relation to the wild nature it sits upon.
The elevated portion of the structure is enclosed in a pitched wooden roof, evoking the dual vernacular of both provisional shelter and agricultural structures indigenous to the region. In addition to the plume of smoke issuing from the hearth and through the roof, the iconic symbol of the circular aperture inscribed in each gable acts as a simple lantern in the distance, beckoning the weary traveler. Once again, the parti presents its strength in the plan of the sleeping quarters: relating the structural bays supporting the roof to the dimension of the reclined human body and ordering the bunks around two shared public spaces flanking the hearth. This interior organization creates a harsh split between the space of the human and the terrain of the land, its interiority evoking the radical absence of the ground plane. The project thus proposes a prototypical shelter, but fine-tunes it to the fragility and potency of the Icelandic terrain.
Third Prize: Heima / Jonathon Donnelly, Jennifer McMaster; Australia
The third place entry for the Iceland trekking cabin proposal sets itself apart in the use of cabinetry as a language to create shelter. Through the dimensional unit of the tatami mat, the project creates a modular furniture system that defines the perimeter of the shared central space, creating a gradient between the common dining area and private sleeping cells. The furniture units are comprised of lightweight plywood and are a collection of bed, window, entry, and kitchen modules: each cabin unit can be adjusted, reoriented, and scaled to adapt to the uniqueness of the Icelandic landscape. This kit of parts is clad in polycarbonate skin, a material that in its obscuring translucency and reflectivity, mirrors the mercurial atmosphere of the Nordic sky. At night, it functions as a lantern, marking the terrain through the light that spills from its clerestory.
It is in this simultaneous suppression and celebration of the architectural object that a spatial nuance is added to the proposal. The project is an interrogation of interiority, using the device of the inhabitable cabinet to define and engage the public-private dichotomy of domesticity. A collection of discrete pieces, the furniture modules provide the infrastructure of the living space. Through the system’s logic of aggregation, the modules reinforce the frame of the cabin, leaving a generous space in the center for collective activities. Unifying the assemblage of furniture modules, the polycarbonate shell opens the interior to the landscape, enlarging the volume of the cabin and bringing in light, color, and texture of the Icelandic sky.
News and project descriptions via Bee Breeders.
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Direct marketing can either make or break your business. When done right, it can cause an immense increase in your sales. Unfortunately, however, direct marketing isn’t as easy as it seems. You have to figure out the right approach and the right target market before you can get it to work for you.
Here are the five strategies of direct marketing you can use to increase your sales.
Direct mail has been a strong part of direct marketing for several years. It includes envelope mailers, catalogs, self-mailers, brochures and post cards.
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The problem with this approach, however, is how you can collect direct mail addresses. In case you’re just starting out or you’re having issues with it, you can try getting the service of a list broker.
One of the most common media today for direct marketers is email. For one, it’s low cost. Another good reason is it’s ability to be generated with ease.
However, despite these benefits, using email for your marketing campaign isn’t easy. For it to be effective, you have to come up with a good headline that can push your prospects to open it and bite your offer.
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You also need to be very direct and simple with your readers. Make sure you’re clear about what they can get from opening your email messages.
See Also: 5 Marketing Questions All Business Owners Should Ask Themselves
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Remember how exciting those pop-up books were when you were still young? It turns out that the concept can still be as exciting for adults, particularly if they’re unexpected.
A pop mailer usually has the same size as a direct mailer. However, since it sparks curiosity, people feel compelled to open it. In case you are planning on using one, make sure to keep track of our codes, techniques and approach. You want to be able to find out which type of pop mailer can increase your ROI.
While dealing with direct marketing, make sure you’re not sending the same materials. A good marketing strategy should make you come up with quality materials you can send to your target markets.
Keep a list of those leads to avoid duplication. Your target market won’t be happy if they have to read the same material more than once.
See Also: 4 Good Reasons For Marketing With Facebook
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Your call to action should be clear and direct. Because it needs to elicit an immediate response, you need to make sure your prospects know what they need to do to get your offer. If they find your instructions vague and confusing, they’ll just likely hit the back button.
It can be as simple as telling them to call your office, send you an email or download your eBooks. On top of these instructions, keep in mind to be clear about the essential details of your offer, such as where they can reach you or where they can get the product. Literally, you need to tell them what to do.
Following up with your leads is a great help in triggering your target market to take an action in response to your offer. However, when doing follow-ups, it’s critical that you don’t overdo it. Timing is essential if you want your prospects to establish a trusting relationship with you.
What other direct marketing strategies do you implement? How do you use it to boost your sales?
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Integrated into the town’s ensemble of historic buildings, the three-family home has the look of a self-assured building block in the core zone of Oberrieden. Given the mix of mostly light-coloured stone buildings and dark wooden barns that is still typical of the area, the choice was made to build a house with a similar volumetry in timber construction.
Through a bend in its longitudinal side, the building optimally brings views and sunshine indoors into the living quarters. The staircase inserted at the bend was made of exposed concrete for fire protection. Around this core are arranged prefabricated, rough-hewn wooden elements with visible nailed joints. The façade is made up of alternating vertical clapboards treated with pigmented linseed oil.
Thanks to the open spatial concept, the apartments are suitable for various uses and lifestyles. Polished and oiled dark brown anhydrite screed flooring lends a warm and inviting atmosphere to the flats with their unfinished wood walls and ceilings.
Sig Nordal 