Branding Strategies for Your New Business

Creating your business’ brand is one of the most important steps in starting a business. Put these strategies to work when crafting your brand.

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Plan Ahead for Holiday Sales Success

Retailers: Consumers start their holiday shopping earlier than they used to. Here’s what you need to do now to plan for retail holiday success.

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Get the Best Price for Heating Oil this Winter

High heating costs are a drag on everyone’s budget. Use these tips to keep the high cost of heating oil down this winter.

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6 Tips for Managing Your Company’s Online Reputation

What are people saying about your business online? What should you do if you find out someone has posted a bad review? Use these 6 tips for managing your online reputation.

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Why Online Reviews Are Important for Your Business

Here’s what you can do to be sure your business gets the good reviews it deserves and tips for handling negative reviews.

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New Overtime Rules

Many small businesses that never had to worry about nonexempt employees now will. Here’s what you need to know about the new overtime exemption rules.

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Sierra Nevada, Californiaphoto via laurie

Sierra Nevada, California

photo via laurie

Adjaye Associates Selected for San Francisco Shipyard Redesign


San Francisco Shipyard. Image Courtesy of Adjaye Associates

San Francisco Shipyard. Image Courtesy of Adjaye Associates

Adjaye Associates has been announced as the firm that will serve as masterplan architect and creative director for the second phase of revitalization of the San Francisco Shipyard, the waterfront neighborhood located at Hunter’s Point along the San Francisco Bay.

The project, developed by FivePoint Holdings, is envisioned as a state-of-the-art commercial district containing offices, labs, research facilities and housing, and will feature a mix of reclaimed heritage buildings and new constructions. The plan will center around acres of public spaces and sports grounds.

“I’m thrilled to be partnering with FivePoint to explore ways to reinvigorate this site’s unique infrastructure for the 21st Century,” said David Adjaye, firm principal. “This is a project with incredible transformative potential; to be given the opportunity to contribute to San Francisco’s urban fabric in such a significant way is a true honor.”

“David Adjaye is one of the world’s most prolific architects. We are delighted that he is bringing his unique, creative talents and culture to help shape the physical spaces and urban form of the second phase of The San Francisco Shipyard,” said Kofi Bonner, Northern California regional president for FivePoint.

The masterplan will be developed over the next five years with a multibillion dollar investment from FivePoint. The design will draw inspiration from the Shipyard’s rural and naval origins to celebrate the layered 150-year history of the neighborhood while maximizing access to the waterfront.

The Shipyard site will serve as the anchor of a larger 760-acre urban plan that aims to add over 12,000 apartments, townhomes and condominiums to the competitive San Francisco housing market, and over 350 acres of waterfront parks, trails and restored shoreline.

You can read more about the project, here.

News via Adjaye Associates.

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