Doubt and Disruption: Ellen Ullman’s Life in Code

Ellen Ullman has long cast a skeptical eye over the tech world from the inside, spurning the Kool-Aid of start-up culture and questioning the industry’s obsession with disruption. Author of the cult classic Close to the Machine: Technophilia and Its Discontents, she tumbled into the programming world accidentally. In 1979, fresh out of studying literature at Cornell University, Ullman was strolling through her San Francisco neighborhood when she saw a TRS-80 in the window of Radio Shack. Nicknamed the “Trash-80,” it was one of the first mass-marketed PCs. Reader, she bought it.

“I didn’t know it was the next cool thing. I just found great satisfaction in getting something to work,” Ullman tells me by phone from New York, where she has returned to live part-time after decades in San Francisco. Ullman parlayed her passion for tinkering with machines into a career as a programmer, but the written word’s allure never left her. She eventually turned to chronicling the transformation of the tech world and, in turn, the world’s transformation by tech.

Ullman began writing the linked essays in her riveting new book, Life in Code: A Personal History of Technology, in 1994. It was the year Amazon and Yahoo were born, and the moment web browsers first came to mainstream attention. One of the few women toiling in the coding coalmines, she documented the puerility of programming culture, where obnoxious behavior was not just accepted but admired in the young white men who dominated the industry.

In Life in Code, Ullman describes a software vendor developers’ conference where self-proclaimed “barbarian” engineers project slides of themselves dressed in animal skins, holding spears. When a man at the event asks Ullman why she has decided to leave engineering for consulting, she begins to explain her frustrations with the “the cult of the boy engineer” — only to be interrupted by a massive, organized water balloon fight.

There’s blatant sexism, too: at one company, her boss rubs her back while she codes. At another, she’s excluded from meetings even after being promoted to manager.

“I didn’t manage my anger well, and I felt I had to leave the company because of that,” Ullman admits with sigh. “I’ve learned over the years that angry dignity is the key: you have to learn to just stare it in the face, find a place inside you where you believe: I belong here.” She points out that she was just an ordinary programmer doing “the nitty-gritty to make things work,” not some revolutionary innovator. Yet, she says, “What kept me going was the fascination and wonder — with coding and understanding systems in a deeper and deeper way. It was not to prove that I could be the woman who broke the ceiling.”

Ullman vividly evokes a milieu of young men sealed inside their own mental bubbles, alienated from their bodies and disdainful of real-world interactions and responsibilities. They prefer communicating by email rather than by telephone or in the flesh. Those observations may seem commonplace now — but Ullman’s prescience was seeing how they created a system that facilitates these preferences. In doing so, they’ve remade the world in their image. As Ullman accurately predicted in the 1994 essay that kicks off this book, “Soon we may all be living the programming life,” each of us staring deep into our own machines.

In Life in Code, she follows human threads that sometimes get lost in discussions of technology’s grand tapestry. Ullman charmingly chronicles an email romance with a colleague that doesn’t survive their attempts to translate it into the flesh, and she wrangles with her doubts about Artificial Intelligence via a lovely ode to her elderly cat, Sadie. Pondering the idea that even organisms as complex as mammals can be understood purely in terms of genetically encoded logic and reflexes, she asks, “Was Sadie a trick? Was all that life — from acrobat to purring companion to arthritic old lady . . . just part of her hardwiring?”

This new book serves as a kind of sequel to 1997’s Close to the Machine. Like her chance collision with the TRS-80, Ullman’s first book was a result of serendipity. She says City Lights editor Nancy Peters mentioned at a dinner party that she was considering publishing Resisting the Virtual Life, an essay collection about the “information superhighway”; a mutual friend suggested that Ullman could supply an insider’s perspective. She followed her contribution to that book with Close to the Machine, an elegant swan dive into the tech boom that hit the zeitgeist perfectly.

“It was just at that time where people were intuiting that this wave was about to come over them and they didn’t know precisely what it was,” Ullman says. She continued gathering material for another nonfiction book but along the way veered into writing novels: The Bug, a thriller set at a Silicon Valley start-up, and By Blood, a psychological labyrinth of Hitchcockian twists that enfold both the legacy of the Holocaust and the social chaos of 1970s San Francisco.

For Life in Code, she gathered two decades’ worth of writing and added 100 pages of new material that confronts our tech-saturated present. Ullman describes the fever dream of the Internet — from utopian fantasia to financial hysteria to commercial dystopia — as it unfolds in real time. Some of the contemporaneous narratives, like the reported story about the Y2K panic from 1999, vibrate with the uncertainty of the moment. Interviewing tech people, she detects a kind of “animal insecurity, as if they’re sniffing something scary upwind.” Ullman herself is horrified by the potential for disaster built into our new, invisible infrastructure; as a programmer, she understands how haphazardly it is all constructed, layers on top of layers that were never built to last and that have been stretched and twisted far beyond their original purposes.

“It wasn’t this abstract dream, it was made of wires and networks and software, and the people who wrote these programs, they never thought they would still be running!” Ullman says with amazement. “They thought new technology would come along and it would all be rewritten.”

Asked if there are things she didn’t foresee, Ullman takes a long pause. “I thought we’d all be staring into computer screens, but I didn’t know we would all be walking around with the screens in front of us all the time,” she finally replies. “I also didn’t expect the discrimination against women to last. Not only that it would last this long but that it would even get more grueling for women.”

She did anticipate some of the contemporary problems the Internet has wrought. In a chapter of Life in Code written in 1998, she writes of disintermediation — the way technology is eliminating middlemen (salespeople, travel agents) in the name of efficiency. She mourns the human toll it took on her San Francisco neighborhood. “I watched the way that all of these little people were being put out of a job,” she says. “When I hear the word disruption, in my mind, I think of all these people in the middle who were earning a living. We will sweep away all that money they were earning and we will move that to the people at the top.”

Writing fiction has allowed Ullman to consider how our forerunners lived, in very specific ways. What did the streets smell like when cars were first invented? Did women’s shoes hurt back then? Although she remains excited by the wonders of new technology, Ullmann feels more than ever the need to remain grounded in the past. She says crisply, “All things change, but we always have to think: what are we leaving behind?”

 

The post Doubt and Disruption: Ellen Ullman’s Life in Code appeared first on The Barnes & Noble Review.

The Barnes & Noble Review http://ift.tt/2wDJ3Qu

Enchanting tiny Home in Toulouse, France designed by Baluchon

This small house, built in a trailer that only has 6 square meters of area, was designed by the company Baluchon. It is currently located near a horse farm in Toulouse, France. When we see it, we can only marvel at what a good distribution can achieve in such a small space. Its exterior is covered in wood and with lovely details such as circular windows and the two leaf..

More…

August 8th

I do not understand how anyone can live without some small place of enchantment to turn to.

http://ift.tt/1IUamsK

August 8th

I do not understand how anyone can live without some small place of enchantment to turn to.

http://ift.tt/1IUamsK

August 8th

I do not understand how anyone can live without some small place of enchantment to turn to.

http://ift.tt/1IUamsK

August 8th

I do not understand how anyone can live without some small place of enchantment to turn to.

http://ift.tt/1IUamsK

August 8th

I do not understand how anyone can live without some small place of enchantment to turn to.

http://ift.tt/1IUamsK

How to Overcome the Feeling of Hopelessness

You’re reading How to Overcome the Feeling of Hopelessness, originally posted on Pick the Brain | Motivation and Self Improvement. If you’re enjoying this, please visit our site for more inspirational articles.

Hope is a powerful thing; without it, we are lost.

Have you ever felt yourself wanting to give up? Maybe you’re feeling like you can’t get ahead or improve your relationships. Maybe you’ve been trying to lose weight for years and are ready to throw in the towel.

This is the perfect time to remind yourself that your fight isn’t over.

Here’s the thing about hope: It’s always available. Regardless of where you’ve been or where you want to go, it’s possible to regain a feeling of hope.

Here are some things to keep in mind when you’re trying to shake the feeling of hopelessness.

  1. You haven’t tried everything.

This is a hard pill to swallow for some who have spent a lot of time and energy on their goals. You may have tried a lot, but you haven’t tried everything. Admitting this is the first step to shedding hopelessness. Where there are options, there is hope.

Try spending some quiet time thinking about your problem. Think of it from an outsider’s perspective to try to come up with creative solutions. If your problem is weight loss, maybe you try a drastically different diet plan that you ever have before. Do some research to support your new plan. Find studies or success stories that prove that it works for some people, and you’ll be more likely to believe it can work for you.

  1. Plant a seed of doubt.

You may have landed in this hopeless place because of doubt. Maybe someone else doubted your abilities or maybe you doubt your own. Doubt can be nearly as powerful as hope, so you can use one to cancel out the other.

Plant the seed of doubt about whether you’re truly in a hopeless situation. Is there really nothing you can do?

The more you doubt your hopelessness, the easier it will be to find a way out.

  1. Focus on what you have.

If you’re feeling hopeless about one area of your life, focus on another.

Hope breeds more hope in the way that despair breeds more despair. Focus on things that make you feel hopeful about the future, and you may be able to squeeze out those feelings of hopelessness before they seep into other areas of your life.

  1. Take a leap.

If you can’t find hope no matter how hard you try, just jump in anyway.

Do something different, whether you believe it will help or not. Ask friends for suggestions or do something that has worked for someone else. It’s better if you believe, but doing something is still more productive than doing nothing. Whatever you try may work or it may not. Just keep trying until you find something that works.

  1. Shift your focus.

Sometimes, we trick ourselves into thinking things are more important than they are. For example, when a relationship ends, you may have trouble learning to live without the other person. This isn’t because you can’t live without them. It’s because you’ve focused so hard on the difficulties of living without them that you cannot see anything else.

Try convincing yourself that the thing you’re feeling hopeless about, whether it’s a relationship or a job, doesn’t matter anymore.  It’s trivial in the grand scheme of things. Feeling hopeless about this job or relationship would be like giving up on eating for the rest of your life because you dropped a plate of food.

This may not work for every problem, but you’ll be surprised at how many problems a shift in focus can solve.

  1. Live in the moment.

The practice of meditation tasks people with focusing on the present and letting go of the past and future. You don’t have to meditate, although you certainly can, but you should focus on your life right now.

Look at your surroundings and allow yourself to experience all that is happening in the moment. Where are your problems?

Unless you’re dealing with a health issue, your problems are likely in your head. This doesn’t mean they are imagined. It simply means that your thoughts are controlling your feelings.

This is a problem we all have, and it takes practice to correct.

Try consciously thinking about the present moment and all that is happening here. Do this whenever you begin feeling hopeless.

  1. Ask for help.

When we get lost in our thoughts, it’s difficult to see any other way. Ask someone else what they would do in your situation.

People generally feel good about helping others, so whoever you ask is likely to give you a thoughtful answer. Think of it as a second opinion on the issue that’s making you feel down.

With fresh, new ideas on how to address your issue, you should begin to feel a glimmer of hope. The ideas may or may not work, but the important thing to remember is that there’s always another way.

If this way doesn’t work, ask someone else. Find another way.

We all feel hopeless from time to time, so it’s nothing to be ashamed about. However, if you’re feeling like hopelessness is overcoming your life, it’s time to get help. Talk to a counselor about how to overcome severe feelings of despair and hopelessness.


Trevor is a recovering addict & alcoholic whose been clean and sober for over 5 years. He currently works as a content writer for Coastal Detox. Since his recovery began he has enjoyed using his talent for words to help spread treatment resources and addiction awareness. In his free time, you can find him working with recovering addicts or outside enjoying about any type of fitness activity imaginable.

Photo credit: hiva sharifi

You’ve read How to Overcome the Feeling of Hopelessness, originally posted on Pick the Brain | Motivation and Self Improvement. If you’ve enjoyed this, please visit our site for more inspirational articles.

http://ift.tt/2hEOufL

How to Overcome the Feeling of Hopelessness

You’re reading How to Overcome the Feeling of Hopelessness, originally posted on Pick the Brain | Motivation and Self Improvement. If you’re enjoying this, please visit our site for more inspirational articles.

Hope is a powerful thing; without it, we are lost.

Have you ever felt yourself wanting to give up? Maybe you’re feeling like you can’t get ahead or improve your relationships. Maybe you’ve been trying to lose weight for years and are ready to throw in the towel.

This is the perfect time to remind yourself that your fight isn’t over.

Here’s the thing about hope: It’s always available. Regardless of where you’ve been or where you want to go, it’s possible to regain a feeling of hope.

Here are some things to keep in mind when you’re trying to shake the feeling of hopelessness.

  1. You haven’t tried everything.

This is a hard pill to swallow for some who have spent a lot of time and energy on their goals. You may have tried a lot, but you haven’t tried everything. Admitting this is the first step to shedding hopelessness. Where there are options, there is hope.

Try spending some quiet time thinking about your problem. Think of it from an outsider’s perspective to try to come up with creative solutions. If your problem is weight loss, maybe you try a drastically different diet plan that you ever have before. Do some research to support your new plan. Find studies or success stories that prove that it works for some people, and you’ll be more likely to believe it can work for you.

  1. Plant a seed of doubt.

You may have landed in this hopeless place because of doubt. Maybe someone else doubted your abilities or maybe you doubt your own. Doubt can be nearly as powerful as hope, so you can use one to cancel out the other.

Plant the seed of doubt about whether you’re truly in a hopeless situation. Is there really nothing you can do?

The more you doubt your hopelessness, the easier it will be to find a way out.

  1. Focus on what you have.

If you’re feeling hopeless about one area of your life, focus on another.

Hope breeds more hope in the way that despair breeds more despair. Focus on things that make you feel hopeful about the future, and you may be able to squeeze out those feelings of hopelessness before they seep into other areas of your life.

  1. Take a leap.

If you can’t find hope no matter how hard you try, just jump in anyway.

Do something different, whether you believe it will help or not. Ask friends for suggestions or do something that has worked for someone else. It’s better if you believe, but doing something is still more productive than doing nothing. Whatever you try may work or it may not. Just keep trying until you find something that works.

  1. Shift your focus.

Sometimes, we trick ourselves into thinking things are more important than they are. For example, when a relationship ends, you may have trouble learning to live without the other person. This isn’t because you can’t live without them. It’s because you’ve focused so hard on the difficulties of living without them that you cannot see anything else.

Try convincing yourself that the thing you’re feeling hopeless about, whether it’s a relationship or a job, doesn’t matter anymore.  It’s trivial in the grand scheme of things. Feeling hopeless about this job or relationship would be like giving up on eating for the rest of your life because you dropped a plate of food.

This may not work for every problem, but you’ll be surprised at how many problems a shift in focus can solve.

  1. Live in the moment.

The practice of meditation tasks people with focusing on the present and letting go of the past and future. You don’t have to meditate, although you certainly can, but you should focus on your life right now.

Look at your surroundings and allow yourself to experience all that is happening in the moment. Where are your problems?

Unless you’re dealing with a health issue, your problems are likely in your head. This doesn’t mean they are imagined. It simply means that your thoughts are controlling your feelings.

This is a problem we all have, and it takes practice to correct.

Try consciously thinking about the present moment and all that is happening here. Do this whenever you begin feeling hopeless.

  1. Ask for help.

When we get lost in our thoughts, it’s difficult to see any other way. Ask someone else what they would do in your situation.

People generally feel good about helping others, so whoever you ask is likely to give you a thoughtful answer. Think of it as a second opinion on the issue that’s making you feel down.

With fresh, new ideas on how to address your issue, you should begin to feel a glimmer of hope. The ideas may or may not work, but the important thing to remember is that there’s always another way.

If this way doesn’t work, ask someone else. Find another way.

We all feel hopeless from time to time, so it’s nothing to be ashamed about. However, if you’re feeling like hopelessness is overcoming your life, it’s time to get help. Talk to a counselor about how to overcome severe feelings of despair and hopelessness.


Trevor is a recovering addict & alcoholic whose been clean and sober for over 5 years. He currently works as a content writer for Coastal Detox. Since his recovery began he has enjoyed using his talent for words to help spread treatment resources and addiction awareness. In his free time, you can find him working with recovering addicts or outside enjoying about any type of fitness activity imaginable.

Photo credit: hiva sharifi

You’ve read How to Overcome the Feeling of Hopelessness, originally posted on Pick the Brain | Motivation and Self Improvement. If you’ve enjoyed this, please visit our site for more inspirational articles.

http://ift.tt/2hEOufL

Integrating User Experience Design and Internet Marketing Successfully

There was a time when having a website was the new thing in marketing. In 2010, there were just 255 million websites worldwide. That number nearly quadrupled to 966 million in just six years.

As a marketing professional, this trend tells me two things: websites are a major factor in strategy planning and websites have to deliver more in order to rise above the crowd.

At first glance, you might say that I have only to worry about the first and leave the second to website designers. However, website designers tend to focus more on how a website looks than how it works and that can be problematic for marketers when the website design has a negative impact on the user experience or UX.

As Steve Jobs said, “Design is a funny word. Some people think design means how it looks. But, of course, if you dig deeper, it’s really how it works.” That is exactly what it means to have a website with good user experience or UX.

A Marketing Approach to Your Site’s UX design

The UX was not always a big issue, which is why there is a divide between marketing and website design. People, back in the day, were more patient and willing to overlook a cumbersome website if they could get otherwise inaccessible information.

That is no longer the case today.

Now, users have higher expectations when it comes to website performance. Since they have a wider option of obtaining what they want from other sources, they are more likely to leave a site if it has a negative UX design.

The factors that influence website UX include accessibility (loading speed, working links), usability (navigation), findability (SEO), value (content relevance and credibility) and desirability (design and layout). When a website lacks one or more feature, it results in a negative UX.

How does this impact on marketing?

Well, consider that the average user in 2017 will wait only a few seconds for a page to load and about 80% of users are less likely to use a website with poor UX. This means fewer conversions and that’s not good from a marketing perspective.

Marketing and UX Pairing

The question then is how marketing can improve the UX. The answer is simple: the two sides have to work as a team.

Sales and marketing professionals routinely deal directly with people, unlike website designers. As such, they have an in-depth knowledge of what people want and need when they visit a particular site.

For example, if you sell clothes online, the people that go to your site need to buy clothes. How can you provide them with a solution to their problem? The answer is to make it easy for them to find what they want.

Marketing professionals can provide valuable insight into buying behavior and psychology, which may not make much sense to web designers. On the other hand, marketers have no idea of the principles behind website design. They may know how to sell but not how to present it to the user effectively.

In other words, marketing and UX design have to forge a working relationship. Below are some brilliant ways marketing and UX design can boost your site’s conversion rate together.

Coordinate marketing efforts

marketing campaign

One of the biggest challenges for many companies today is coordinating different marketing campaigns to benefit the company as a whole. One study shows that nearly two-thirds of companies identify marketing silos as a barrier to communications, productive and effective execution of a cohesive marketing strategy.

Collaboration with the UX design team can break down these silos and improve communications because it establishes a common ground to work on. Working with the UX design team makes any breakdown in communications among marketing glaringly apparent, so it necessitates agreement among them on major goals. When there is a cohesive message and approach, the UX design team can produce a better website. It’s a win-win situation.

Carry out user testing

Marketers may know people but, ultimately, the proof of the pudding is in the eating. UX design teams have access to information that reveals how users actually interact with the website through user testing tools. These provide valuable insights to marketers about what the users want so they can refine their marketing campaigns and maximize conversion.

This, in turn, will guide marketers on what they need the UX design team to fix on the website so that they can improve and create the ideal UX. This entails a certain measure of trial and error but it is a very effective method of designing the perfect website in the long term.

designing the perfect website

Unify campaigns across different channels

Websites often serve as the anchor for campaigns and the average company uses about eight different channels for their marketing efforts. While marketing strategies for each channel optimize user response, they don’t necessarily dovetail neatly into your conversion funnel.

You need to make sure your email campaign is in line with your mobile app so that they end up generating leads or sales for your company. The best way to do this is to design your website to be the pivot or hub for different channels so most of your leads can conveniently navigate across channels.

Actionable plans

Now that you know how marketing and UX can work and complement each other, your next step is to take action. Here’s how to do that:

Do initial research

Designing a site for a kick-ass UX all begins with gathering information about your user. You need to find out who they are, what they care about and where they come from. You also need to know how they spend their time before you can even think about your site design. Learning about your target audience is essential for success in developing your website UX. After all, it is the user experience.

Monitor users

Your initial user research will give you a good idea of how to design your website. However, until you take it out for a test drive, it is just an idea. Once your site goes up, you should monitor how users are actually interacting with your site and use tools to monitor and analyze their behavior.

Before you do that, take note of your own expectations on user behavior to serve as a benchmark for future observations. This will prevent you from “hindsight bias” and help you figure out gaps in your user research.

Do a survey

According to TermLife2Go, after you have observed your users and identified certain behaviors you want to understand, do a survey to get the answers from the horse’s mouth, so to speak. Most of e-commerce websites are doing actionable plans to enhance users shopping experience. They send specific questions to ask why users bought an item or why they clicked on a certain option. Your intention is not to be nosy, but to increase your understanding of how your users think. That way, you can improve the website UX as well as your marketing campaigns.

Conclusion

A marketing approach to website UX is simply about integrating two important elements of your conversion funnel. If you can manage to do this successfully, it will maximize your marketing efforts to an incredible degree.

See Also: The 5 Internet Marketing Trends That Will Dominate in 2017

 

The post Integrating User Experience Design and Internet Marketing Successfully appeared first on Dumb Little Man.

http://ift.tt/2fmKvDG