Mediterranean Villa in Croatia designed by Studio TOBIS Engineering

This Mediterranean villa, which dates back to 1890, has had multiple owners over the course of the last century. Nowadays, it blends traditional and modern styles, thus creating a simply spectacular space. It is located in Pula, one of the most romantic towns in Croatia. Pula is a seafront city on the tip of Croatia’s Istrian Peninsula, known for its protected harbor, long, beach-lined coast and Roman ruins. Such a..

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Contemporary Apartment Re-designed for a Young Businessman in Hong Kong

This beautiful house with white walls is full of natural light, creating a serene space that makes the most of its stunning location. It has generously sized windows and a large wrap-around deck with wonderful views of the lake and the bridge, which is definitely an added value. Renovated by Pal Pan from the architectural firm Another Design International, this fabulous building is located in Hong Kong, China, and covers..

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6 Steps To Get A Flood of Phone Calls With One Email

Whether you’re a solopreneur or a small business owner, if you have an existing email list, you have an amazing opportunity to generate instant business for yourself. The key to a “flood of phone calls email” is having something catchy and compelling that your audience can resonate with.

In this piece, I want to share with you what we did to generate over 35 inbound calls in a matter of 30 minutes- and the calls are still coming in a week later. In case you’re wondering, we’re a law firm that services consumers.

For your mail, it’s important to structure it in a specific way that will engage your audience. This way, they will be more likely to call you by the time they finish reading your email.

These 6 steps will teach you the right email marketing strategy that can give you more calls than you can handle! I hope you’re ready!

Identify your seed keywords

Before starting your writing process, I recommend that you choose a specific keyword that you want to focus on in your email. We knew that we had to send an email out, so the first thing we did was perform keyword research using the Google Keyword Planner Tool. After that, we chose the top 10 keywords that had search volume. We also looked at the “cost per click” as that indicates whether or not people were interested in the keyword.

When you’re looking at a CPC in the keyword planner tool, it primarily notes the cost for an advertiser when a visitor clicks on the advertisement in Google Adwords. The reason this is important is that if an advertiser is spending ANY amount on a keyword, that would mean the keyword is of value to that advertiser and assumes an audience is interacting with that keyword. That audience is willing to and has the intention to look deeper into the keyword.

Do a google “News” search

google news

A great place to look for a newsworthy event to include in your email is on Google News. There are many news articles that you can choose from and write about in your email. As you perform your search, I recommend you look for a SINGLE event to piggyback off of.

In marketing, it’s also known as “drafting”. The event you choose should be interesting and related to what you’re writing about. The more interesting and relevant, the stronger your email will be.

Also, always avoid using old news. If the news you choose to use is not recent, your audience won’t think that it relates to them. If they don’t think the news is relevant, they might think your emails are not applicable to them. I keep my emails fresh to keep my audience engaged.

See Also: 5 Unconventional Google Search Tips for Power Searching

Choose a newsworthy piece with a recognizable brand name

When you’re browsing in google news, you’ll want to look out for events with a recognizable brand name. The bigger the brand name, the more trust the readers will have in the email. In one of our emails, we used a news article about Wells Fargo.

While there were other news articles with smaller brand names, it wouldn’t have been as strong if we used a bigger name. Prior to sending the massive-flood-of-phone-calls-email, we followed the same process 3 weeks prior, sent a similar email and received phone calls. Unfortunately, it wasn’t as many as the big brand name email. When we sent out the email about Wells Fargo, we started receiving calls almost instantly.

Write your email with quick spurts and highlights

write email

Emails should not take a long time to read. Your audience wants to read about juicy content and not some wordy lines that are boring. Readers will skip any email that doesn’t sound interesting to them. Focus on the highlights of the news you want to share. Basically, write an abbreviated or synopsis version of the news to avoid weakening the rest of your email.

We broke up our email into 4 sections.

Section 1 is a summation of the bigger issue.
Section 2 is a summation of the news we found.
Section 3 is a short brief on the specifics and how it relates to the audience.
Section 4 is our call to action.

And that was it!

No complicated or overly verbose vocabulary gymnastics. Just short punchy summaries and a very, VERY clear call to action.

See Also: 5 Awesome Tips to Writing Emails That Won’t Be Ignored

Write a strong subject headline to ensure a high click through

While a strong content is important, having a strong subject headline is even more important to bring your audience in. It won’t matter how well-written the email is if the audience doesn’t click on your email.

Think of it this way.Which email would you be more likely to click?

“You can increase your revenue by following these steps.” or “5 Ways That Will Double Your Revenue in 5 Days!”

Originally, our subject headline was something to the effect of:

“Violations to your privacy from unwanted phone calls”

But, after we edited the email, we went back and rewrote the subject headline to be more recognizable and to draft behind a big brand name.

“Wells Fargo settled at $14.8 million…”

I’m glad we made that change 🙂

Write a clear call to action and Hit Send

Now you’ve reeled them in with a strong subject headline, quick highlights of your news piece and focus keywords that people are interested in. All you need to do is make your call to action a strong and clear statement.

In our call to action, we restated the problem and the solution that our customers are looking for. We knew the readers were looking for ways to stop getting robocalls (the problem) and we restated how we could make that happen (the solution).

When we started using these steps, more people called in. It’s as simple as that.

Now go forth with this email marketing strategy and conquer your email list! May the inbox be with you!

The post 6 Steps To Get A Flood of Phone Calls With One Email appeared first on Dumb Little Man.

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August 1st

A poem begins as a lump in the throat, a sense of wrong, a homesickness, a lovesickness.

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How to Re-Integrate a Splintered Self

You’re reading How to Re-Integrate a Splintered Self, originally posted on Pick the Brain | Motivation and Self Improvement. If you’re enjoying this, please visit our site for more inspirational articles.

Have you ever felt more voices inside your head than outside on any given day?

You’re not alone.

Unfortunately, due to unhappiness, trauma, loss, and other issues that cause negativity to our emotional insides, we can break apart and spend days, months, weeks, and years in the middle of internal arguments.

This self-fragmentation adds to our unhappiness, because it reduces us to a place of internal poverty.

It robs us of our chance to know emotional wealth, the optimizing of all our internal assets.

Good news: if you suffer from such internal disagreement and inner alienation, here are some tips to bring yourself back together and for your psyche and soul to move forward as one.

Here’s how.

1-Listen

Identify the voices inside you.

Last week, I wrote a letter from one clearly defined part of myself to another.

These parts had NOT gotten along for some time, but now, I suddenly saw clearly that they could be first partners, then part of a larger, happier whole.

Borrowing Gail Sheehy’s wonderful terms from “Passages”, one part of me was “The Seeker”, and the other was “The Merger”.

I was concentrating on looking back and somehow making sense of the most difficult part of my life, and I knew that time had fragmented myself.

The letter from the “Seeker” to the “Merger” and the response identified the key disputes concerning what happened during that period.

2-Accept the Different Parts of Yourself

One of life’s great lessons is accepting.

From my work on the stage, both as actor and playwright, I know that one of the theatre’s greatest gifts is the art of improv. Yes, improv is just what it sounds like, working on something without any preparation and making that lack of preparation a gift.

But that’s not the core of improv.

The core of improve is acceptance.

If you’re on the stage doing improv, if your partner tells you you’re in the desert, then you’re in the desert, even if the theatre happens to be leaking rain at that moment.

If you don’t accept, you can’t do improv.

If the splintered parts of you can’t accept each other, then you can’t “perform” or participate in the drama of life together.

So, each part of you, read that letter, overcome the negativity toward the other part and accept that why he or she did or didn’t do something.

3-Find Your Internal Coach

Your Internal Coach is really simply a fancy or inspirational name for a nourishing internal parent.

After my Seeker and Merger accepted each other, they realized they need another internal force who would supervise their integration, bring the best out in both, help them set goals, and most of all, help them find happiness in every moment, in every situation.

The biggest thing the internal coach does is outlaw toxic self-criticism inside the newly integrated being.

4-Coaching to the Best Outcome

Each day holds the possibilities of happiness, regardless of circumstances.
Each day holds the possibilities of making the most of opportunities, no matter what they might be.

Toxic internal criticism creates a re-splintering, and you have just overcome that, so here’s a way to mediate both feelings and events in a way that teaches with compassion.

Here’s how.

5-Diary Time: Record the Day’s Events and Feelings.

1-Give thanks for all, no matter what. (Remember your improv training around acceptance!)

2-Perhaps you made a mistake or didn’t do something as well as you might have.

The splintered is not inclined to provide a teaching moment in such circumstances.

The coach will.

The coach will act as your kind adult and say, “What would have been a better approach?”

You will tell the coach, and the coach will applaud your maturity.

You can then add that to what you’re grateful for.

So, you see, each day is a new opportunity to reknit yourself, in case any splintering went on during the day.

Everyone wants to live their life with a full deck.

Everyone wants to make the most of who they are.

Everyone wants to be happy.

These elements are all about a life of wealth.

An integrated being is the best way to maximize your assets. Be rich!


Lars Nielsen has decades of experience helping individuals and businesses discover and share their core message. Whatever your message or audience, grab his “Make YOUR Message Matter Cheat Sheet” and put his time-tested techniques to work immediately.

You’ve read How to Re-Integrate a Splintered Self, originally posted on Pick the Brain | Motivation and Self Improvement. If you’ve enjoyed this, please visit our site for more inspirational articles.

http://ift.tt/2tTvEDb

How to Re-Integrate a Splintered Self

You’re reading How to Re-Integrate a Splintered Self, originally posted on Pick the Brain | Motivation and Self Improvement. If you’re enjoying this, please visit our site for more inspirational articles.

Have you ever felt more voices inside your head than outside on any given day?

You’re not alone.

Unfortunately, due to unhappiness, trauma, loss, and other issues that cause negativity to our emotional insides, we can break apart and spend days, months, weeks, and years in the middle of internal arguments.

This self-fragmentation adds to our unhappiness, because it reduces us to a place of internal poverty.

It robs us of our chance to know emotional wealth, the optimizing of all our internal assets.

Good news: if you suffer from such internal disagreement and inner alienation, here are some tips to bring yourself back together and for your psyche and soul to move forward as one.

Here’s how.

1-Listen

Identify the voices inside you.

Last week, I wrote a letter from one clearly defined part of myself to another.

These parts had NOT gotten along for some time, but now, I suddenly saw clearly that they could be first partners, then part of a larger, happier whole.

Borrowing Gail Sheehy’s wonderful terms from “Passages”, one part of me was “The Seeker”, and the other was “The Merger”.

I was concentrating on looking back and somehow making sense of the most difficult part of my life, and I knew that time had fragmented myself.

The letter from the “Seeker” to the “Merger” and the response identified the key disputes concerning what happened during that period.

2-Accept the Different Parts of Yourself

One of life’s great lessons is accepting.

From my work on the stage, both as actor and playwright, I know that one of the theatre’s greatest gifts is the art of improv. Yes, improv is just what it sounds like, working on something without any preparation and making that lack of preparation a gift.

But that’s not the core of improv.

The core of improve is acceptance.

If you’re on the stage doing improv, if your partner tells you you’re in the desert, then you’re in the desert, even if the theatre happens to be leaking rain at that moment.

If you don’t accept, you can’t do improv.

If the splintered parts of you can’t accept each other, then you can’t “perform” or participate in the drama of life together.

So, each part of you, read that letter, overcome the negativity toward the other part and accept that why he or she did or didn’t do something.

3-Find Your Internal Coach

Your Internal Coach is really simply a fancy or inspirational name for a nourishing internal parent.

After my Seeker and Merger accepted each other, they realized they need another internal force who would supervise their integration, bring the best out in both, help them set goals, and most of all, help them find happiness in every moment, in every situation.

The biggest thing the internal coach does is outlaw toxic self-criticism inside the newly integrated being.

4-Coaching to the Best Outcome

Each day holds the possibilities of happiness, regardless of circumstances.
Each day holds the possibilities of making the most of opportunities, no matter what they might be.

Toxic internal criticism creates a re-splintering, and you have just overcome that, so here’s a way to mediate both feelings and events in a way that teaches with compassion.

Here’s how.

5-Diary Time: Record the Day’s Events and Feelings.

1-Give thanks for all, no matter what. (Remember your improv training around acceptance!)

2-Perhaps you made a mistake or didn’t do something as well as you might have.

The splintered is not inclined to provide a teaching moment in such circumstances.

The coach will.

The coach will act as your kind adult and say, “What would have been a better approach?”

You will tell the coach, and the coach will applaud your maturity.

You can then add that to what you’re grateful for.

So, you see, each day is a new opportunity to reknit yourself, in case any splintering went on during the day.

Everyone wants to live their life with a full deck.

Everyone wants to make the most of who they are.

Everyone wants to be happy.

These elements are all about a life of wealth.

An integrated being is the best way to maximize your assets. Be rich!


Lars Nielsen has decades of experience helping individuals and businesses discover and share their core message. Whatever your message or audience, grab his “Make YOUR Message Matter Cheat Sheet” and put his time-tested techniques to work immediately.

You’ve read How to Re-Integrate a Splintered Self, originally posted on Pick the Brain | Motivation and Self Improvement. If you’ve enjoyed this, please visit our site for more inspirational articles.

http://ift.tt/2tTvEDb