How He Used Facebook to Win

There are many ways that the Democrats lost the election, starting with the foibles of the candidate herself. If the Republicans had lost, that would have been the prevailing story about them and their candidate as well. That the Republicans didn’t lose can be attributed in large measure to their expert manipulation of social media: Donald Trump is our first Facebook president. His team figured out how to use all the marketing tools of Facebook, as well as Google, the two biggest advertising platforms in the world, to successfully sell a candidate that the majority of Americans did not want.

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