When all businesses are moving online and making it their prime source of business, print marketing gets left behind. People have been putting too much effort on technology that sales and marketing in this niche have been ignored for long.
But, let me ask you this: Don’t you think it’s time to reconsider print marketing? After all, it’s still one of the best businesses around.
Technology is very important for any online business but your business growth starts with your customers. If you do not have customers, how are you going to run the business? A web to print solution’s success depends entirely on customers. Here customers are of two types- a) your existing customers and b) customers you wish to acquire.
To target both these customers, you need a planned marketing move or strategy. Think of this as a “new service” you wish to market. You could pitch the features to your staff first and then your customers to see what they have to say about your “new services”.
Here are a few web-to-print solutions marketing tips you can use to make your business more efficient.
Using Target Marketing Strategy
When you plan a marketing strategy, you also plan whom you are going to target. You need to define your audience in advance in order to achieve the best results. Using target marketing gives you a clear picture as to whom you should target and how.
Most web-to-print solutions marketing strategies fail because they are not sure who to target and they end up pitching to the wrong group. This wastes both money and time.
Once you have defined your audience, you need to know what you want to pitch to them. Not all customers will want every service or product you sell, so you’ll have to do research to find out what interests them the most. The way you segment your customers will allow you to market your products in the best possible way.
After that, you need to set your business goals. They need to be realistic for you and your team. Like keeping a track of the first order in the system, this will keep your team on their toes to get their first order in the system.
Marketing success is way different from technical success. Here’s how:
With technical success, it means you have successfully implemented the system. If your marketing strategy is a success, then it means you and your business is growing.
Using Branding as a Marketing Strategy
Every business has a name, so choose one that can easily make you and your business more popular. A smarter way to choose a name is to pick something from your internal projects.
This is called Branding. It’s a type of marketing strategy that will let people know about your business and what it can do for them.
See Also: 5 Smart Ways to Boost Brand Awareness
Don’t Sell Without a Story of Your Business
How you started, when you started and what made you start your business is very important. What you sell and what you do not sell are things that are necessary for your sales and marketing team, too.
As much as possible, never let your sales team go out without a story because they might end up making one of theirs and this can get you in trouble. A story is a good way to market your business and the services it provides.
In addition to that, you also need a plan on how you can tell the story. You need to say it in a way that matches the demands of your target customers. Therefore, you need to play a clever and smarter game here. You need to do branding in a way that you tell them how your solution is going to benefit them. Never tell them what features your business have. Instead, tell them how those features are going to help them.
Like most customers, I would not be bothered to know about you or your business. My prime concern will be how your solution will benefit me. That has to be your focus when you are creating a brand.
Know Your Customer
You should know your customers before they know you. You have to identify their needs and understand the solutions they are looking for. Apart from that, you also have to know when they’ll need you and you must have offers ready by that time.
Using Social Media as Marketing Strategy
A third of the world uses social networks regularly. Hence, it is one of the best marketing tools around. This is why most marketers are expanding their business widely using social media.
Why should you focus on Social media marketing? The stats below will give you a clearer picture.
- Around 72% of people who use Facebook are adults.
- 74% of people use Facebook for professional use.
- Facebook has the most engaged users with 70% daily log.
- 59% of Instagram users are on the platform daily, including 35% who visit several times a day.
- In the past two years, people who use LinkedIn has increased 21%.
- Instagram has 500 million monthly active users.
In the print industry, the same ideas follow. You can target group of people from different regions and different age. You can attract customers by creating attractive ads on these social media platforms.
Your marketing move is very important. You need to decide how and what has to be your next move to achieve your customers’ goal.
Print Industry is huge and when you take web-to-print solution, then you need to have a proper marketing strategy in place so that you can collect more customers. Your prime goal needs to match the customers’ demands.
Promoting something you know the customer has been looking for will fetch you results that are more positive. Hence, keep your target audience in mind, use branding and sell solutions or features while keeping in mind what your customers want. This will be a great success for your print business.
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