Career Versus Family: Do We Have to Choose?

While women have always been scrutinized for choosing career over their families, today, the same can be said for men as well. This means that the social scales have tipped towards the middle.

But, how can someone raise a family while nurturing a career? Here’s what you should consider when balancing work and family.

Family status

family vs career

The first question that anyone should ask themselves when considering a career over their family is what their current family status is like.

Does the family have enough resources to provide for everyone if one of them goes off to hone their skills and travel the world in the name of his company?

Raising a family takes much more than putting money on the table. The presence (or lack thereof) of a family member can be felt and it can cause great changes in the family.

If a single person is considering whether he wants to raise a family or focus on his career, he should always think about where he wants to see himself down the line.

Which picture seems more attractive? A CEO’s chair or two children holding your hands?

Having both is not an impossibility but for this, you would need a very strong support system in the form of a dedicated spouse or parents who will take up the slack when your business needs your 100% focus.

See Also: 5 Ways to Balance Work and Family Time Even if You’re a Workaholic

Monthly income

Feeding children and paying the bills can take a toll on your monthly income. Even if both you and your spouse are working, it might be impossible to sustain a bigger family.

You might have to give up a lot of your spare time in order to provide enough attention to your child if you choose to raise a family. Opting for the career path will have different consequences, however. You might end up with a lot of spare money that you won’t know how to spend, leaving you lonely and depressed.

Social bias

The most important thing you need to understand is that people will judge you no matter what you do. If you choose a career over raising a family, people will call you selfish and cruel. If you choose raising a family, you will also be judged if you are a poor provider.

Social biases are determined by your local environment and the predominant social layer of that particular area.

Raising children

Some will tell you that raising a child comes naturally. You will find your footing down the line and come out on top. While a child will grow up, either way, the question is what kind of a person will he become?

Putting too much faith in chance and the goodwill of those around you can have devastating consequences if you try and raise a child while also catering to your career. People who try and raise a child while also nourishing a career in an area such as surgery, law or even law enforcement, can have problematic relationships with their children.

Being with a spouse who is understanding and supportive is a must.

Many will argue that raising a child is much more demanding than simply building a career. It takes much more time and effort, often ending in a complete sacrifice of spare time and personal leisure. In turn, your child will always be there for you and help you when you are older– which we all become sooner or later.

Long-term results

family and career

In the end, the question that each of us needs to ask ourselves is what do we want out of life? Do we want to see children running around our backyard, laughing and playing with their friends or do we want an expensive, single life and traveling the world?

The question is certainly a difficult one and much more complex.

All of us are given a life to live however we want and know best. It’s up to us what we do with it and where we go from there.

For some, children represent a step backward and a huge detriment. For others, however, having a child is the best thing in the world, no matter how difficult it can sometimes be.

Asking yourself if you have to choose between a family and a career is often arbitrary. Many people choose both and end up sacrificing a bit of each down the line. This can result in being absent from important milestones in your children’s lives or missing out on promotions and other forms of career advancement.

See Also: A Work-Life Balance? 8 Steps to Help You Juggle It All

Try talking to your family and spouse before doing anything as impactful as choosing between the two. Whichever you choose and whatever you decide, they will be the important people in your life who will be supporting you and cheering you on.

The post Career Versus Family: Do We Have to Choose? appeared first on Dumb Little Man.

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Modern Club Med Redesigned by Diego Fuertes and 100architects in Shanghai, China

This modern Club Med has a new office space designed by Diego Fuertes in collaboration with architectural firm 100architects in Shanghai, China. This Club Med is specialized in the all-inclusive holiday market, and has a large variety of villas and resorts in the most exotic and breathtaking destinations all over the world. 15 Because of their unconventional company style, they desired a design that reflected a certain extravagance, and thus..

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August 15th

Body and soul, let’s all go / transformed into arrows! / Piercing the air / body and soul, let’s go / with no turning back.

Ko Un

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4 Surefire Steps to Create a Way When People Say “There Is No Way”

You’re reading 4 Surefire Steps to Create a Way When People Say “There Is No Way”, originally posted on Pick the Brain | Motivation and Self Improvement. If you’re enjoying this, please visit our site for more inspirational articles.

I don’t know what you’ve heard but I’ve heard it said quite often, “there is no way.”

This can be very frustrating, especially when you have actually depended on that source as the last resort.

For all intents and purposes, the word “no” connotes absolute negativity. It has a finality sound about it.

And taking no for an answer is like settling for the less. It’s worse than quitting because in this case, you didn’t even try to push your limits, you just decided to settle for people’s point of view.

And in most cases, the people you’re heeding advice from might actually be people who never pushed the limit either. The speak based on what they heard, not based on experience.

So, when all the odds are stacked up against you, you mustn’t settle for their negativity. You are definitely smarter and braver than the mediocrity.

Below therefore, are steps you must take at that junction to point the arrows upwards.

  1. Fire up your doggedness

What the bulldozer requires to start paving a road in the forest are diesel and oil. What you require in your own case is doggedness. It is the oil that will lubricate all the stiffened part of your body, that will prime you up.

Don’t overlook any tidbit, no matter how small. That may turn out to be the ignition key. Don’t take anybody and anything for granted. That may turn out to be a sucker punch.

Your doggedness coupled with resilience will do the magic. Your resilience will be the antidote you need to wrestle with the highs and inevitable lows you will encounter.

Computers came before Bill Gates, it is sheer doggedness on his part that made Microsoft a household name today.

  1. Be optimistic

It can never be over until it is over. Inasmuch as you still have a breath left in you, don’t give up.

The going could be tough and rough, but you must go at it ruggedly. Don’t be fazed out easily.

Tell yourself that you have something vital and important to contribute to the world and that you are coming out with a bang. There are millions of innovations nobody has thought up.

3D printing was initiated by somebody. Driverless cars was somebody’s idea. You can come up with your own mind blowing stuff. The world is waiting for you. Kickstart it now.

  1. Be initiative

Quite often some small ideas may crop into your head and you try to wish them off. Those ideas are your real gut feelings. Allow them to blossom and you will be doing yourself a lot of good.

Most innovations in the world today, think Microsoft, Facebook, WordPress, or even theme platforms that were built to further improve WordPress, came up as flickers and they were then nurtured and fanned into the mega holdings you see today.

That small idea you have been allowing to flutter and then go off may be your own great contribution that will radically change the world. That your good plan today is sure better than the perfect plan you have tomorrow.

  1. Articulate your thoughts

Don’t allow randomness in your thoughts. Make concerted efforts to gather your thoughts together. Create a sort of sieve within yourself that can quickly remove all those thought processes that can hinder your smooth sailing.

Don’t also give room to detractors, they can never do you any good. They will rather bring about a backwardness which will be detrimental to the goals you have set out to achieve.

Don’t ever leave what should be done today for another day. You will only end up dawdling and at the end, nothing will be achieved.

Hit the iron when it is red hot, that is the only way you can get the real shape you want.

Ignore Naysayers and never view NO as final, but as the starting point to getting a better, innovative result.


Joseph Chukwube is an experienced content writer, link builder and SEO specialist. He is the Founder and CEO of Dream Chase Achieve, a rapidly growing lifestyle and self-improvement blog.

You’ve read 4 Surefire Steps to Create a Way When People Say “There Is No Way”, originally posted on Pick the Brain | Motivation and Self Improvement. If you’ve enjoyed this, please visit our site for more inspirational articles.

http://ift.tt/2i14Y1W

4 Surefire Steps to Create a Way When People Say “There Is No Way”

You’re reading 4 Surefire Steps to Create a Way When People Say “There Is No Way”, originally posted on Pick the Brain | Motivation and Self Improvement. If you’re enjoying this, please visit our site for more inspirational articles.

I don’t know what you’ve heard but I’ve heard it said quite often, “there is no way.”

This can be very frustrating, especially when you have actually depended on that source as the last resort.

For all intents and purposes, the word “no” connotes absolute negativity. It has a finality sound about it.

And taking no for an answer is like settling for the less. It’s worse than quitting because in this case, you didn’t even try to push your limits, you just decided to settle for people’s point of view.

And in most cases, the people you’re heeding advice from might actually be people who never pushed the limit either. The speak based on what they heard, not based on experience.

So, when all the odds are stacked up against you, you mustn’t settle for their negativity. You are definitely smarter and braver than the mediocrity.

Below therefore, are steps you must take at that junction to point the arrows upwards.

  1. Fire up your doggedness

What the bulldozer requires to start paving a road in the forest are diesel and oil. What you require in your own case is doggedness. It is the oil that will lubricate all the stiffened part of your body, that will prime you up.

Don’t overlook any tidbit, no matter how small. That may turn out to be the ignition key. Don’t take anybody and anything for granted. That may turn out to be a sucker punch.

Your doggedness coupled with resilience will do the magic. Your resilience will be the antidote you need to wrestle with the highs and inevitable lows you will encounter.

Computers came before Bill Gates, it is sheer doggedness on his part that made Microsoft a household name today.

  1. Be optimistic

It can never be over until it is over. Inasmuch as you still have a breath left in you, don’t give up.

The going could be tough and rough, but you must go at it ruggedly. Don’t be fazed out easily.

Tell yourself that you have something vital and important to contribute to the world and that you are coming out with a bang. There are millions of innovations nobody has thought up.

3D printing was initiated by somebody. Driverless cars was somebody’s idea. You can come up with your own mind blowing stuff. The world is waiting for you. Kickstart it now.

  1. Be initiative

Quite often some small ideas may crop into your head and you try to wish them off. Those ideas are your real gut feelings. Allow them to blossom and you will be doing yourself a lot of good.

Most innovations in the world today, think Microsoft, Facebook, WordPress, or even theme platforms that were built to further improve WordPress, came up as flickers and they were then nurtured and fanned into the mega holdings you see today.

That small idea you have been allowing to flutter and then go off may be your own great contribution that will radically change the world. That your good plan today is sure better than the perfect plan you have tomorrow.

  1. Articulate your thoughts

Don’t allow randomness in your thoughts. Make concerted efforts to gather your thoughts together. Create a sort of sieve within yourself that can quickly remove all those thought processes that can hinder your smooth sailing.

Don’t also give room to detractors, they can never do you any good. They will rather bring about a backwardness which will be detrimental to the goals you have set out to achieve.

Don’t ever leave what should be done today for another day. You will only end up dawdling and at the end, nothing will be achieved.

Hit the iron when it is red hot, that is the only way you can get the real shape you want.

Ignore Naysayers and never view NO as final, but as the starting point to getting a better, innovative result.


Joseph Chukwube is an experienced content writer, link builder and SEO specialist. He is the Founder and CEO of Dream Chase Achieve, a rapidly growing lifestyle and self-improvement blog.

You’ve read 4 Surefire Steps to Create a Way When People Say “There Is No Way”, originally posted on Pick the Brain | Motivation and Self Improvement. If you’ve enjoyed this, please visit our site for more inspirational articles.

http://ift.tt/2i14Y1W

The Essay’s Not Dead Yet: Scaachi Koul and Jason Diamond

Not every writer would publish a column, as Scaachi Koul did in 2015 for BuzzFeed, containing thirteen “inexplicable yet endearing emails” from her father, among them a missive that states: “It is your sciniltallting [sic] writing replete with ascerbic [sic] wit and condescending disdain for everything under the sun which makes everybody hold you in high esteem.”

The truth of that assessment is palpable throughout Koul’s book debut, One Day We’ll All Be Dead and None of This Will Matter, a Barnes & Noble Discover Great New Writers selection for 2017.  In ten pithy essays the twenty-six-year-old Canadian writer, the first-generation daughter of Kashmiri immigrants, takes on weighty subjects — appropriation, patriarchy, racism, sexism, sexuality, rape culture, the immigrant experience, personal identity . . . and her father — with an unsparing eye for human foible and an attitude suffused with sardonic, misanthropic humor.

In another essay last May for BuzzFeed, where she writes regularly about culture, Koul reflected, “I don’t know why any of us write; it is a terrible sickness.” But her ever-increasing fan base is glad that she does. Koul’s admirers include some of her most eminent peers, among them Samantha Irby, author of the national bestseller We Are Never Eating in Real Life, who wrote: “One Day We’ll All Be Dead made me laugh embarrassingly loud on the train while surrounded by snarling, irritated commuters. Approximately 1,729 times. And she has so many killer lines that destroy me. Scaachi Koul is a miracle.”

Last month, Koul sat down in front of a live audience at Barnes & Noble’s Upper West Side Manhattan store for a talk about the state of the essay with Jason Diamond (author of the memoir Searching for John Hughes, editor at Rollingstone.com, and founder of Volume 1: Brooklyn).  The following is an edited transcript of their conversation.

Jason Diamond: You write about having this fear of flying, and yet you’ve been touring so much. Has it gotten worse?

Scaachi Koul: It’s getting worse for sure. It’s also getting worse because I have to come to the States a lot, and going through border security as an ethnic with, like, no real reason to be here, is never good. I’m here for a few weeks this trip, so I didn’t have a return flight. When I came in they were like, “What do you do?” “Oh, I’m a writer.” “Are you?” I could bring up this book I wrote, but they wouldn’t trust it.

JD: Do you think they’d like the title?

SK: I do not tell Border Security the title of my book.

JD: How did you come to the title? It’s possibly the title of the year.

SK: In the book, there’s an essay about going to my cousin’s wedding in India. She was having a bad week, because weddings are a week there. She looked at me, really exhausted, and was like, “This is so physically painful and emotionally painful.” I said, “It’s OK, because you’re going to be dead, and then none of this will matter.” My aunts didn’t love that, but I thought it was apt.

JD: Where did you come up with the idea to write a book of personal essays?

SK: I’ve got a couple of things in my favor. One is that I’m a narcissist. So right out of the gate, it’s like: Cool — ready to talk about myself again. But I’m also good at it. That’s just lucky. But the other side of it is, I wanted to write a book that would talk about things I didn’t get to read about when I was younger. I didn’t read a ton of nonfiction about women when I was younger. I certainly didn’t read nonfiction about brown women, and I definitely didn’t read about, you know, Canadian brown women pulling hairs out of their nipples — which is a story in this collection. That never really came up for me. I remember thinking how nice would it have been to have had that when I was even twenty; something that gives you a guide of, you know, your life is hell, but it’s going to be OK eventually . . . hopefully.

JD: As I was reading, I was thinking that children of immigrants grow up with values from where their parents are from, but their parents also are trying to raise them as a Canadian or an American. At some point you have to rebel. Every kid rebels, but I think it’s different when your parents are not from here. I’m wondering at what point you started thinking, “I want to be different than my parents.”

SK: Eleven or twelve. Puberty. I think a big part of it was noticing boys. That wasn’t a talk I got. No one sat me down and told me, “This is how somebody has a baby.” You just sort of figure it out because your mother will never tell you. But I never realized how much access I had to information, compared to the rest of my family. My mom recently told me a story that her mother got married when she was fifteen, before she had her period, and then she got it when she turned sixteen, and her husband had to tell her what it was, because none of the women in her family would tell her. Now I think about my niece, who is the first biracial person in our family. And I marvel at the amount of information she has.

But in terms of feeling different from them, I think it was inevitable. I was being raised in an atmosphere where I was being tugged in two directions. English was my first language, and I never learned any of the languages my parents knew. They wanted me to understand it, but they never taught it to me because they wanted me to integrate. But they didn’t want me to assimilate. It becomes a very complicated push and pull. I still haven’t figured that out.

JD: You talk about growing up in Calgary, and how there was a pretty large Indian community, but you say you didn’t feel like they were your people. Did you ever start to feel like they were?

SK: Not when I lived there. I left when I was seventeen. Calgary is . . . oh, I love explaining Canada. Calgary is in the West. It’s in the prairies. They make oats and cows. It’s a very conservative white area.

No, I never really felt like we connected with them. We didn’t live in the neighborhood where they had all settled. We lived in a white neighborhood. I don’t know if that was a conscious choice on my dad’s part when they moved. He wanted us to be Canadian. He wanted us to be North American. So a good way to do that is to make you live with other white people . . . I mean, with white people . . . See how easy it was to slip into that? Oh, I’m glad he’s not here.

JD: Was there ever a point, like, later on, when you started trying to maybe feel more of a connection?

SK: Not until I moved to Toronto, which is on the other side of the country, basically.

JD: Your father is everywhere in the book.

SK: He’s exhausting.

JD: How do you describe your relationship with your father to people? Even if you haven’t read the book, if you follow Scaachi on Twitter, you start to realize he’s this character who…

SK: He’s always calling. My dad is sixty-seven. He is the oldest in his family, which by brown standards means he is a fucking pain, because the eldest boys are so spoiled and so needy. So he’s, like, needy, but he’s the patriarch, and he’s very funny but he gets mad easily, and he’s aging, and he’s not OK with it . . . He’s like if your pet could speak to you all the time and tell you every need and anguish they have, and if they also had a cell phone and texted them to you. I love him a lot, but he’s 90 percent of the work that I do.

JD: He wrote your bio.

SK: He did.

JD: He says you stole some of his material, I think.

SK: See what I mean? Like, so dramatic. He routinely calls and asks for a portion of my advance. His new thing is, he calls and says, “What’s the number?” by which he means “What’s the number of books sold?” — as if I have that information every day. Then, if I have the number, by chance (because I will have to text my editor and say, “My father is asking what’s the number”), he’ll ask me if that’s better or worse than some other author, and it’s always someone that’s unreasonable. Franzen. He wants to know if Oprah’s read it. I haven’t talked to her in a WHILE, so I’m not sure

JD: For some reason, I kept opening the book to the text or email where he mentions Suge Knight.

SK: He loves Suge Knight. And he doesn’t know who Suge Knight is. He sent an email that says something about how Suge Knight “upset the humdrum routine of everyday life.” I was like, “He might be a murderer.” My dad’s response is, “Murder is necessary to social order.” This is his vein. Should I read the bio?

JD: You can read whatever you want.

SK: I emailed him . . . This is a real email. People always tell me that I made this up, as if I have the goddamn time. I emailed him on November 24th of last year and said, “My publisher wants you to write my author bio for the back of the book.” He answered with: “Who would have the editorial control? I need some ironclad guarantee that they do not turn what I write, which would be insightful and very succinct, into some post-pubescent pablum.” I replied, “I have spoken to my editor, and she has guaranteed that she will not edit you.” That was my mistake. Then he says, “You must correct it for punctuation, which is elites trying to keep bourgeoisie like us down.” Here it goes.

“The author of this book, Scaachi Molita Koul, is my daughter, born when Wife and I were at the cusp of entering middle age, but we were deliriously happy to welcome her after a particularly painful pregnancy. I am positive, or I would like to believe that she got a lot of material from my musings, which I expressed out loud to humor her. It could also be that I was vicariously living through her. I am almost certain she has presented me in a very poignant and loving way, or, again, I could be delusional. If I am presented as a crank or an Indian version of Archie Bunker, then my revenge would be complete, because I named her Scaachi with a silent ‘c’.”

He’s a lot. And that’s every day.

JD: In one part of the book, you talk about how you’re able to sort of blend within Canadian media.

SK: Oh, yeah. Canadian media is a lot smaller, obviously, than the U.S. — we have a lot fewer people and fewer outlets. And it is, by nature, designed to be a lot whiter than it is here. What ends up happening is that the very few people who get picked to enter that space are being allowed because of those gatekeepers thinking this crosses off the diversity box without actually addressing any of the issues.

A few weeks ago a bunch of Canadian editors of very large newspapers were talking on Twitter at, like, eleven o’clock at night on a Thursday about how they were going to set up a fund for what writer could best culturally appropriate from another group of people. Which is insane. They also came up with, like, three grand in an hour, which is, like: If you can do that, just give it to me! I’ll do something with it. That’s a great snapshot of what’s going on in Canada in terms of how people talk about indigenous people and people of color, and how the media treats those voices as complete tokens without actually using them for any good. Because I’m fair-skinned, they’ll let me come in and I can do certain things. But if I say too much, I get in trouble. And I get in trouble all the time.

JD: I know that a lot of women in media deal with this, but you’ve taken an unnecessary amount of abuse. With all you’ve had to go through, was there any sort of apprehension about writing this very personal book?

SK: I have a real impulse control problem, so I don’t know how to not do stuff. As soon as I decide I’m going to do it, that’s it. That’s a bad thing sometimes, but in these cases it’s probably beneficial.

A book costs money. So if you would like to yell at me but you would also like to give me $16, I encourage it. Feel free. But most people aren’t going to pay the entry fee to call me the c-word. If you already don’t like me, this book just affirms what you already believe. If you think that I believe in white genocide — well, you’re not going to get any different information from this. Good luck! So it hasn’t felt any different.

JD: There was a really smart New Yorker article a few weeks ago about the end of the personal essay boom. Did you read it?

SK: Yes.

JD: What did you think? There are two kinds of personal essays, in my opinion. There are really horrible personal essays. But then, there are great ones, and you have a book full of them.

SK: It’s my understanding that the person who wrote that just got a deal to write an essay collection. So they’re not over by any stretch. I think her argument is that there was a time a little while ago when a lot of media outlets were buying kind of easy-disposable personal essays because they were cheap, so you could go to somebody and say, “I need to fulfill these diversity quotas, so I’m going to talk to a bunch of women of color and say, ‘Please write about being a woman of color.’ ” It’s an easy thing to do. It’s low labor, because you don’t always have to do research.

Some of those essays were really great. I was probably a part of that boon before this book came out, and I worked in that space, too.

JD: A lot of great writers came out of that.

SK: Totally. But at the same time, people write essays who are maybe not ready. They don’t always get the editing time they need. So you’ve got this mass of essays that are terrible, but they’ve been produced because they’re easy to make.

But I don’t know if you can say that essays are done, because people have been writing essays forever. I’ve made this joke 100 times, but dudes write essays about their wangs all the time and say, like, “This is my opus.” It’s not looked at as this trend thing. It’s just a book. But for some reason, as soon as people whom we don’t consider to be the majority — women or women of color or non-binary people or queer people — start writing essay collections, those groups get lumped into this idea that diversity is a passing trend.

JD: You’ve been touring, doing events since the book came out in the U.S. in May. Can you pinpoint one thing that people have come up and talked to you or emailed you about?

SK: I notice that a lot of brown girls tell me they’re glad there is something that explained things that they were having happen to them, so it gives them some sense they’re not entirely isolated. A lot of dudes have emailed me, like, “Oh, I’m terrible; I had no idea.” That’s been refreshing. But I think people find their own thing from it. A lot of people who have had bad relationships with their dads said that it either gave them some comfort because their dad isn’t around any more, or it’s gotten them to call him or whatever else. So he’s done one good thing.

JD: We have you!

SK: Well, my mother did that.

JD: He’s one-half.

SK: Well, who knows?

The post The Essay’s Not Dead Yet: Scaachi Koul and Jason Diamond appeared first on The Barnes & Noble Review.

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“You’re beginning to dislike me, aren’t you?

“You’re beginning to dislike me, aren’t you? Well, dislike me. It doesn’t make any difference to me now.”
-W. Somerset Maugham

Wonderful Villa on the Island of Ibiza, Spain

This fantastic villa is located in the rocky cliffs of Es Cubells on the famous island of Ibiza, which located in the Mediterranean Sea and composes, alongside Mallorca, Menorca, Formentera, and several smaller islets, the archipelago and Autonomous Community of the Islands Baleares in Spain. An island of coasts with turquoise waters and steep cliffs, traditional villages with an unusual tranquility, and the most beautiful sunsets of the Mediterranean, it..

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Increase Sales Leads With These Best Marketing Strategies

You’ve got big dreams for your business. Unfortunately, your budget is in the opposite direction. And if you think you’re alone in this dilemma- you’re not.

The majority of small companies are chartering the same waters. However, this doesn’t mean that there’s no way out. It just means you need to be smart if you want to outwit your bigger competitors.

The big-splash strategies of the Fortune 500 will not work for you as you don’t possess a whole floor of people to maneuver these tasks. You don’t have a Pepsi-size budget either.

But then again, you don’t have to.

The Rule of Thumb

The golden rule in business has always been knowing how to sell. You can build just about anything. But, if you can’t sell it, it won’t matter at all.

Sales are the life of every business. Without it, you’ll most likely fail. Finding out what works best for generating sales for your business is the key to success.

Strategize To Increase Your Sales

According to the US Small Business Administration, 54% of the total sales revenue in the US comes from small businesses. This, however, doesn’t ensure that making sales will be an easy task.

As a matter of fact, one-size-fits-all doesn’t apply when it comes to sales and business. For instance, flyer printing could be beneficial for your business, but it may not for others. Notwithstanding, there are simple yet effective strategies to increase sales that you can use to grow and develop your customer base.

To generate substantial sales, you need to depend on many factors. This includes your niche, location, and industry.

Below, are some of the best marketing strategies that you can use to make your business more prolific in the sales department.

Build Customer Relationship

There are numerous ways to increase sales that pop out on a regular basis. However, traditional approaches still work for modern businesses.

Building relationship with customers is no longer a new idea, but it stands the test of time because it works.

The best approach here is to build a personal relationship with your customers. Listen to their needs and do your best to satisfy them. You can even customize your product offers to meet their needs.

Of course, building customer relationships comes with a cost. Be prepared to invest your time, effort and resources into customer relationships.

See Also: 5 Effective Ways To Sound More Human Over A Customer Support Live Chat

Use the Power of Web

The traditional approach in business can generate sales, but you also need to utilize modern day technologies. The internet allows you to reach a bigger audience and communicate with them in distinct ways.

The approach that you need to make online business is different from what you would normally do in bricks-and-mortar style of business. It’s impossible to keep a personal relationship with each customer online due to the big numbers of potential buyers. But, you can create customer relationships using a sales page with clear contact information and outstanding customer service.

how to maintain a blog

Digital marketing, content marketing, and email marketing are just a few of the available avenues that you can use to maximize digital media.

Consider Print Advertising

It’s unarguable that digital media is a now a primary component of many marketing strategies. However, the age of brochure printing is still very much alive.  You shouldn’t disregard print advertising as it remains as one of the most efficient ways to build a credible reputation and customer awareness.

For instance, newspaper ads are advantageous in boosting engagement levels and growing your audience. Besides, the majority of newspapers are now using both digital and print versions of their papers. This means that your business gets double exposure when you use an integrated marketing campaign.

Prioritize Retention

According to the WASP Barcode Technologies State of Business Report in 2016, 43% of small business owners use retention as one of their strategies to upgrade growth of revenue.

The mechanism of retention is simple. You create contents for your existing customers. It will mean a closer partnership with customer service, too.

Go Where Your Audience Is

Choose your battles carefully. Don’t feel bad if you skip Snapchat with less than 50 audiences. You need to spend your resources on things that will benefit your business.

You just have to track where your target audience gathers online. Find out which social channel they love, what blogs and publication they read, which podcasts they follow and just about anything that deals with your audience.

Takeaway

Suffice to say, sales are the lifeblood of every business. When you know how to produce and track sales for your business, then you’re close to reaching your dreams.

Utilize your creativity and flexibility to get the results that you want even it means going back to your start-up roots. And as you go on your daily operations, keep upgrading your sales efforts as it’s a continuous process.

The post Increase Sales Leads With These Best Marketing Strategies appeared first on Dumb Little Man.

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Happy birthday to the Appalachian Trail! Completed on August 14,…

Happy birthday to the Appalachian Trail! Completed on August 14, 1937, the A.T. is a 2,180-mile long footpath that traverses the Appalachian Mountains from Georgia to Maine. Conceived in 1921 and built by private citizens over the next 15 years, the entire Appalachian Trail has been conquered by over 17,500 thru-hikers. Most challengers start off in Georgia in March and April and take 5-6 months to complete the journey. Along the way, hikers push their limits, make friends and enjoy spectacular scenery. It’s a great place to #FindYourWay. Photo from the AT in Shenandoah National Park by Kah-Wai Lin (http://ift.tt/18oFfjl).