Disappointment River: Finding and Losing the Northwest Passage

In the late eighteenth century, the fur trade in North America entailed a huge and costly detour. Beaver pelts, harvested in Canada and the United States and destined for China, had first to be shipped east to London. From there they traveled southwest, around Cape Horn, and then west halfway around the world to the Orient. The modern equivalent would be to fly from Chicago to New York with a connection in Honolulu. In 1789, fifteen years before Lewis and Clark’s expedition, the North West Company asked twenty-six-year-old Alexander Mackenzie to find a shortcut. The commission was to go “in a Bark Canoe in search of a Passage by Water through the N. W. Continent of America.” His goal was the Pacific Ocean.

A more famous explorer, Captain James Cook, had recently failed to find the Northwest Passage. But Mackenzie was young and ambitious. He set out with a party of seventeen from the Great Slave Lake in north-central Canada. From there he entered the newly discovered Deh Cho River, which was later renamed for him and is Canada’s longest at over 1,000 miles. The party navigated northwest for forty days. But instead of reaching the Pacific, the river emptied into the Arctic Ocean. Standing on Whale Island at the river’s northern terminus, Mackenzie saw ice stretching all the way to the horizon: an impassable wasteland that was commercially useless.

In Disappointment River: Finding and Losing the Northwest Passage, Brian Castner writes that, because of climate change, the vista has been free of ice in summer since 2007. “The way is open. Mackenzie was simply two hundred years too early.” Castner, a combat veteran and the author of two well-received memoirs of war, has written a joint chronicle of Mackenzie’s expedition and his own recreation of it in 2016. In order to experience the river for himself, Castner set out with a rotating cast of four friends who each paddled a leg of the river with him. He travelled 1,125 miles by canoe — nearly a million paddle strokes. Castner interweaves Mackenzie’s chronicle with his own travelogue, making for a brisk read and a thoughtful meditation on adventure, discovery, and ultimately failure.

Mackenzie is obscure today, although his memoirs were bestsellers in their time. He is overshadowed by more famous explorers of the Northwest Passage like John Franklin and Roald Amundsen. Mackenzie’s journals serve as Castner’s main source, but they require some fleshing out. “All Hands were for some time handing the loading and Canoe up the Hill. Men and Indians much fatigued.” So writes Mackenzie of an exhausting 820-pace portage along a narrow, wet ledge over treacherous rapids. The party lost a canoe there: a single slip caused it to fall to the rocks below. At moments like these, Castner’s own voyage helps fill out the story, with a fresh set of eyes on a landscape so vast and barren that it has not changed much over the centuries.

Its abiding feature is mosquitoes. The Mackenzie River passes through Canada’s Northwest Territories, a remote area of heavily forested taiga and tundra that is twice the size of Texas. The river hugs the eastern foothills of the Canadian Rockies; at times it is deep and miles wide, while at others the water has a draft of only a few feet. (These shallows, as well as the northern river’s frozen reaches during much of the year, limit its use as a major commercial waterway today.) The mosquitoes are everywhere. Castner and his boat-mates try everything to avoid them. In the 1840s, the gentle and gentlemanly Franklin is said to have blown them from his skin rather than swatting them. Another voyager, Amos Berg, who traveled the river for National Geographic in 1929, found that the only way to enjoy a meal without himself becoming one was to eat while running up and down the shore.

Disappointment River is a story of exploration, but not of tragedy or disaster. It is not an epic. No one died on Mackenzie’s expedition or on Castner’s, and while the landscape was expansive, it was not particularly dramatic. Mackenzie’s encounters with indigenous tribes were cordial and marked by productive trade; Castner’s were haunted by the poverty and idleness of a mistreated people. Even the romance of the wilderness is taken down a notch: “The song of the north is not a loon’s call or a wolf’s howl, as many famous outdoor writers contend, but rather the hum of the diesel engine,” Castner writes. Yet the book is not without a certain power. The journey itself is the reward: it is the ultimate adventure cliché, but it happens to be true. As Ernest Shackleton famously said, “It is in our nature to explore, to reach out into the unknown. The only true failure would be not to explore at all.”

The post Disappointment River: Finding and Losing the Northwest Passage appeared first on The Barnes & Noble Review.

The Barnes & Noble Review http://ift.tt/2pyjcsc

This is so cute! With grasslands, forests, tidal salt marshes…

This is so cute! With grasslands, forests, tidal salt marshes and freshwater ponds, Bombay Hook National Wildlife Refuge in Delaware provides excellent habitat for a terrific variety of animals. Some live here year round while others stop by as they make their way along the Atlantic Flyway. This time of year, visitors can see eagles, hawks, ducks, geese and litters of cute baby foxes. Photo of two red fox kits taken last week by Jennifer Cross, U.S. Fish and Wildlife Service.

Digital Marketing for Business: Is It A Must?

Why is content going digital?

There are plenty of people who prefer going to movie theaters to see new movies. There are still lots of folks who enjoy a live musical performance over listening to the radio.

But more and more people are choosing to download digital copies instead of standing in line to buy physical copies of books, music, and movies. And that’s not even the most seismic shift to digital content we are seeing at this point in time.

There is a ton of data out there that is finally starting to be used for something and they are going to change everything about our lives.

How Much Digital Content Is Out There?

90% of today’s data were generated in the last two years and that’s really not surprising. Smartphones have only been around just over a decade. Users have only recently embraced their ability to generate data pertaining to their everyday lives.

Two and a half quintillion bytes of data are created every single day worldwide. Considering that internet usage worldwide is only at 50%, that figure is going to continue growing exponentially in the future.

What Else Is Going Digital?

One major example is currency.

We see this a lot with cryptocurrency. Even though news of cryptocurrency’s volatility, carbon footprint problems, and security problems are making headlines daily, digital currency is still getting more popular. In fact, it increased 43 times in just one year.

That speaks volumes about the trust people put on digital currencies and content.

See Also: Cryptocurrency Is On The Rise: Are You Prepared?

Businesses Are Leveraging All That Digital Content To Innovate

digital business marketing

Think about all the data generated about you when you go online and interact with people there. That’s the same way companies get an idea of who their target audience is.

Think of it this way:

When you call a call center with a complaint or customer service issues, the other party asks for your details. That includes who you are, where you live, how much money you make, your education level, and more.

Those data can tell a company a lot about who its target audience is. They can also provide valuable insights on how its employees and products are doing in terms of customer satisfaction and retention.

Some of the ways that big data is being leveraged to improve businesses include:

  • Cost-benefit analysis and decreasing expenses
  • Making decisions based on data
  • Discovering new avenues for innovation
  • Speeding up current innovation efforts
  • Launching new products and services based on what customers want
  • Adding revenue
  • Transforming business into a sustainable model that will work in the future

See Also: Know Your Customers In The Digital Age

Potential Downsides To Going Digital

We’ve seen places like Puerto Rico get slammed with hurricanes that have wiped out the entire power grid. Replacing that power grid is slow and costly.

Of course, in that situation, you wouldn’t be worried about accessing your digital movies, books, and music.

But what if you’re relying completely on digital currency and there’s no electricity to connect you to the Internet? How can you use it?

Digital Marketing for Businesses

At this point, it no longer makes sense for your business not to adopt and utilize digital marketing. It’s the hottest thing right now and it’s what can give your business the boost it needs to improve its sale.

Here’s a list of what you need to do:

  • Post videos of special events and see how the public will react to them.
  • Post photos regularly on Instagram and see which ones get the most interaction. This is often where you will find your next big idea.
  • Use social media as a means to interact and build relationships with your customers.

Learn more about leveraging digital content from this infographic!

Infographic by MerlinOne

The post Digital Marketing for Business: Is It A Must? appeared first on Dumb Little Man.

http://ift.tt/2Gi5BiB

Israel’s War on Culture

Like many in the ruling coalition, the Culture Minister Miri Regev is openly against the establishment of a Palestinian state and has proposed annexing parts of the West Bank. She curries favor well with voters, many of them Mizrahim like herself, in part because she fuses her political agenda with her promise to upend the monopoly that Israel’s Ashkenazi elite, historically more identified with the peace camp in Israel, has had on the country’s cultural establishment. While Regev’s tenure may not represent a permanent, more coercive and censorious change in how the arts are funded in Israel, she embodies the sea-change in Israeli society, from a country that downplayed its inequities and declining democratic norms, to one that flaunts them.

http://ift.tt/2DM7xKA

How to Cut Down Expenses While Living In A Big City

If you live in a big city, your cost of living could get even higher in 2018. Cities all over the US are seeing record-breaking increases in living costs, making personal budgeting more difficult than ever.

For city-dwellers, high expenses come with the territory.

A study conducted by Zillow and Care.com found that people living in cities paid $9,073 more on average for daily living expenses than people living in the suburbs of those same cities.

Some places have an even bigger gap. Cities like Chicago and New York could cost up to $71,237 higher—nearly $6,000 dollars more per month.

See Also: How to Reduce Expenses When You Live In An Expensive City

So, how to cut down expenses?

The first step is to break down your budget and track your spending. Services like Mint and Acorns provide easy ways to track your spending and save. Planning your budget can help you build up an emergency fund and save for long-term goals like home ownership.

To get you started, here are a few tips for reducing your monthly expenses and eliminating wasteful spending.

Find the Perfect Apartment

finding an apartment

With real estate markets skyrocketing across the US, your location can make or break your budget in a major city. “Budget-buster number one is housing, so I recommend starting there when trying to keep expenses in check,” says finance author Stephanie O’Connell in an interview with Chase Bank. If you’re willing to make a few small sacrifices in your living situation, you stand to gain considerably.

Start researching apartments early and get to know where the “trendy” neighborhoods are. You can look for areas away from the highest growth. You can also consider rooming with other people.

Finding a low-cost location to establish yourself will simplify your budgeting. This puts you in a good place to save for a better apartment after a few years.

See Also: How To Ace Your Apartment Hunt

Master the Secondhand Market

Major cities are hotbeds of consumption. With so many people filling their tiny apartments with new stuff, the secondhand market thrives. Thrift stores, used furniture stores, and pawn shops are almost always full to the brim with perfectly good items.

If you’re patient, making regular trips to the thrift stores in your neighborhood can pay off. On the secondhand market, you can save a few hundred dollars on furniture alone.

When you visit a new thrift store for the first time, ask when they restock their shelves so you can get there first for the best deals. As a final tip, auctioneer sites like eBay are great sources for used clothing, especially if you’re familiar with the sizing of certain brands.

Take Public Transportation

The average American spends more than $10,000 a year to own a car and that increase over time. If you’re in a major city, the costs can dramatically increase due to the high cost of parking. Going car-free is a great way to substantially reduce your costs, especially if you’re paying for an apartment with a parking space.

With a high saturation of public transit options, cities are ideal for car-free lifestyles. Most major cities incorporate extensive bike infrastructure, making it safer and easier to commute for free by bicycle.

Going car-free can also be a good lifestyle choice beyond improving your budget. Many people experience less stress and get more exercise using alternative transportation.

Cut Down on Eating Out

cut down on eating out

Major cities have thousands of delicious restaurants and cafes, maximizing the temptation to eat out.

For many people, food costs can make up their third largest monthly expense, making it the perfect place to make budget-smart changes. Changing your eating habits can help you save up to $3,900 a year.

The best place to start is in your pantry.

Conduct a full inventory of your pantry and fridge and check expiration dates to prioritize certain things before they go bad. Once your food is organized, you can make a list of items to pick up, reducing the temptation of impulse purchases.

Finally, cut down on purchases between grocery trips. Making coffee at home can save hundreds of dollars over a daily visit to your barista.

Spend Less and Have More Fun

Setting a specific budget for leisure activities can be essential in a major city since a single night out can cut a deep rut in your paycheck.

Cutting the cord on cable packages is a great option for city dwellers. Look into streaming services and online subscriptions as an alternative to a major cable or satellite package.

With a host of local HD channels and plenty of high-speed internet options, cutting the cord could save you a substantial amount of money per month without having to miss out on the newest TV shows.

Conclusion

Living in a big city doesn’t have to keep you from saving for your future. With these money-saving tips, you’ll learn how to cut down expenses without sacrificing your needs and wants.

The post How to Cut Down Expenses While Living In A Big City appeared first on Dumb Little Man.

http://ift.tt/2Gbq3l0

Sometimes one gets rich by incredible luck. Everyone will agree with this statement except the rich.

alone-2297211_960_720

Clarification

To the Editors: In my article “Dereliction of Duty?” [NYR, March 22], I originally noted that former National Security Council Senior Director for Intelligence Ezra Cohen-Watnick reportedly was involved in a controversial incident in the House Intelligence Committee’s investigation of President Trump’s connections to Russia. That incident has been the subject of conflicting news accounts, and my brief reference to it calls for clarification.

http://ift.tt/2IGxMWB

The B&N Podcast: Hoda Kotb

Every author has a story beyond the one that they put down on paper. The Barnes & Noble Podcast goes between the lines with today’s most interesting writers, exploring what inspires them, what confounds them, and what they were thinking when they wrote the books we’re talking about.

The television journalist Hoda Kotb is not only familiar to millions of viewers who join her every morning as the anchor of the Today Show, but she’s also the author of multiple bestselling books, including Hoda: How I Survived War Zones, Bad Hair, Cancer, and Kathie Lee and Ten Years Later: Six People Who Faced Adversity and Transformed Their Lives. But her new book I’ve Loved You Since Forever is a departure, a children’s book celebrating the arrival of her daughter Haley Joy. Not only has it become a publishing sensation, it’s been adapted as a song by The Voice’s Kelly Clarkson. In this episode, Hoda Kotb sits down with Jim Mustich to talk about becoming a mother — and the inspiration for her new book.

//html5-player.libsyn.com/embed/episode/id/6387867/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/backward/render-playlist/no/custom-color/87A93A/


I’ve Loved You Since Forever is a celebratory and poetic testament to the timeless love felt between parent and child. This beautiful picture book is inspired by Today show co-anchor Hoda Kotb’s heartwarming adoption of her baby girl, Haley Joy.

With Kotb’s lyrical text and stunning pictures by Suzie Mason, young ones and parents will want to snuggle up and read the pages of this book together, over and over again.

In the universe,

there was you and

there was me,

waiting for the day our

stars would meet. . .

Find more books by Hoda Kotb.

Like this podcast? Subscribe on iTunes or Stitcher to discover intriguing new conversations every week.

Author photo of Hoda Kotb courtesy of NBC

The post The B&N Podcast: Hoda Kotb appeared first on The Barnes & Noble Review.

The Barnes & Noble Review http://ift.tt/2DKdoQx

How To Increase Your App Downloads With Video Trailers

Read any video-related article and you will find that videos are significant on landing pages, social channels, seminars, and even conferences.

But that’s not all.

Videos are playing a crucial role even in the Google Play store.

The top-performing apps all have a common feature – explainer videos. Whether the app belongs to the healthcare industry or an IT firm, those videos work equally well.

Why?

Videos are dominating the online landscape because they offer more engagement value than other forms of content, thanks to the combination of visuals and sound.

The persuading power of videos goes beyond product selling to influence user behavior and you can utilize them to trigger more downloads.

Here are some tips for you to do that:

Youtube

youtube

In-stream ads

Youtube offers you the option to place your ads within videos. You can put them in the beginning, middle or right before the video ends.

In-stream ads can be skippable or non-skippable. Skippable ads allow users to skip after the first 5 seconds. On the other hand, unskippable ads do not come with an option to skip.

Best practices

  • Engage quickly. For skippable ads, make sure that your video makes a strong pitch in the first 5 seconds.
  • Write a compelling headline for your call-to-action and make sure that the CTA (app link) is visible throughout the video ad so users can download the app directly.

Discovery ads

When you perform a search query on Youtube, those ads that pop up alongside the results are called discovery ads. These ads can also be found on the watch screen when the user is viewing a specific video.

Best practices

  • Pick an enticing thumbnail.
  • Have an attention-grabbing headline which gives a core idea of the ad content without revealing everything.

Facebook

facebook

Facebook generates 8 billion average video views daily. Thus, video and Facebook make a great combination.

Facebook has numerous video advertising options. You can choose an in-feed sponsored video ad, canvas ad or go with the mid-roll option.

Best practices:

  • Sponsored video ad
  • Provide an ‘Install Now’ button to take the user directly to the download page.
  • Highlight your app’s unique information in the ad headline. Use uppercase letters to emphasize the details that would compel the user to proceed with the download.

See Also: The Facebook Organic Growth Tactic that Everybody Forgets

Canvas ads

For e-commerce sites looking to increase app downloads, canvas ads are a great way to go.

Since canvas allows you to include multiple content formats within the ad, they aid in taking the user to the product. You can use a video trailer to build awareness and offer product images that showcase your best collection.

Instagram

instagram posts

Various brands are now flocking to Instagram because video ads on this platform are less intrusive as compared to other channels. Since these ads blend easily with other content, they are not seen as ‘salesy’. Instead, they appear more genuine and useful.

And Instagram has proven beneficial for boosting app downloads.

From the pages of successful Instagram campaigns, we found the story of Lightricks. By creating a series of beautiful video ads containing the app download links, they were able to trigger 300,000 app downloads (of their new Enlight app) over 5 days and found their way to the top of the app chart.

Best practices

  • Make the video visually appealing.
  • Ensure that video is accompanied with the CTA that allows app download.

Landing page

An explainer video on a landing page can boost conversions by as much as 80%. If you are looking to trigger app downloads, a video is a great way to go.

The landing page video is essential to bring your app to those users who don’t come across your ads. Remember, there is a chunk of users who will probably only get to know about your app when they access your website.

Best practices

  • The performance of videos on a landing page is governed by two factors – design and content.
  • Ensure that the video is placed at a point where it is clearly visible and that the size is neither too small or too large.
  • Have an enticing thumbnail to drive more engagement.

Conclusion

Videos work perfectly in boosting app presence. The key is to ensure that there are enough touch points for your audience to know about a new app launch or upgrades.

Ensure that your video also finds its social audience since social channels help you in getting more eyeballs for your content. This creates room for more downloads. Don’t forget to optimize your videos for the platform you are sharing it on.

The post How To Increase Your App Downloads With Video Trailers appeared first on Dumb Little Man.

http://ift.tt/2IIymTU

Sunlight streaming through leaves, the chirps and squeaks of…

Sunlight streaming through leaves, the chirps and squeaks of birds and animals in the trees, and the rich scents of the outdoors make the forest a happy place for many people. Today on International Day of Forests, we recognize these special places and their importance to wildlife and recreation. Photo of the Sol Duc rainforest at Olympic National Park in Washington by Adam Jewell (www.sharetheexperience.org).