On a quiet morning 76 years ago today, Imperial Japanese forces…

On a quiet morning 76 years ago today, Imperial Japanese forces attacked the United States at Pearl Harbor, Hawaii. More than 2,400 Americans were killed and 1,100 more wounded. Twenty-one ships of the Pacific Fleet were sunk or damaged, including the USS Arizona. Shocked and angered by the attack, the country joined the Allied forces to fight World War II, inspired by the call of “Remember Pearl Harbor.” A moving reminder of the service and sacrifice of those who fought, the USS Arizona Memorial is jointly administered by the U.S. Navy and the National Park Service. Photo by National Park Service.

A Quick Guide on How to Clean Up Blood Spills Properly

Blood is one of those substances that are tricky to clean up. It can seep through porous materials, bind to anything it comes in contact with and stain fabrics and surfaces. Apart from those things, you also have to worry about the things you can’t really see.

Blood can carry disease-causing microorganisms that can put everyone in danger. Because of this, it’s only essential that you know exactly how to clean up blood.

Blood Spill on a Non-Carpeted Floor

blood spill on non carpet
Via brooksremediation

The most common place for a blood spill to occur is on a non-carpeted, hard surface. The list includes cement, wood, metal, linoleum, vinyl, ceramic, and tile. It can also happen to any type of non-absorbent flooring, like a pool deck.

It is easier to clean up blood as well as other types of body fluids from those surfaces compared to absorbent surfaces. However, there are still some important steps that you need to take into consideration.

A spill on a hard surface will frequently spread over a larger area, so the spill needs to be contained right away. The following are the procedures that should be taken for cleaning spills up on those surfaces:

  • Block the area off until the disinfection and cleanup process have been completed. No one should be allowed to access the area, particularly unprotected staff members or visitors.
  • Put disposable gloves on.
  • Wipe the spill as much as you can with an absorbent material, such as a paper towel.
  • Pour a bleach solution (9 parts water to 1 part bleach) to all contaminated areas.
  • Allow the bleach solution to soak those areas for around 20 minutes before wiping off any remaining bleach solution.
  • All non-disposable cleaning materials, like rags, brushes, and mops, should be disinfected by saturating them with a bleach solution and then letting them air dry.
  • Take your gloves off and put them and any other dirty cleaning materials into a garbage bag.
  • Double bag and tie the garbage bags securely.
  • Wash your hands thoroughly with water and soap.

Blood Spill on a Carpeted Floor

blood spill on carpet
Via aftermath

Due to its absorbent nature, a blood spill on a carpeted floor is one of the hardest to clean up. Most buildings have at least some carpeting which is why it’s essential to know how to clean up blood on such surface.

Since there is no way for you to completely disinfect your carpet, you need to know how you can thoroughly sanitize it as much as you can. Here’s how you can do that:

Work Fast: Blood and other body fluids can quickly set or harden on carpeting and that can make them harder to clean. So, respond fast and make sure that all safety precautions are followed.

Use The Right Products: Bleach and other types of decontamination products may destroy or damage carpets. Using manufacturer-approved carpet cleaners and shampoos is the best way to get the contaminated areas clean.

Steam Clean: Depending on the size and nature of the spill, it is recommended to steam clean the carpet. A steam cleaner can clean, sanitize, and remove debris from carpets more thoroughly than conventional washing can. Although there are added expenses with steam cleaning, it’s the best way of preventing blood-borne pathogens.

Now that we got those things out of the way, here’s how you can clean blood from carpets.

  • Put Disposable Gloves On: No matter what kind of surface you are cleaning, you should first put on gloves.
  • Contain the Spill: Following a spill, it is critical to keep the affected area as contained as possible to prevent it from spreading further.
  • Initial Disinfect: After the area has been contained, spray it with the proper carpet detergent to help kill pathogens.
  • Blot Excess Fluids Up: Use disposable rags or towels to blot as much excess fluids as possible. Then, secure your soiled rags by placing them in a sealed bag.
  • Extract Any Absorbed Fluids: Carpet does absorb some fluid so the next step is to remove it. Use a wet-dry vacuum and wet the carpet thoroughly before applying suction. Repeat the process as necessary.
  • Re-disinfect: After you have vacuumed, re-saturate the area thoroughly using the right disinfectant. Repeat this step twice.
  • Let Sit: Let the disinfectant sit and work for around 20 minutes.
  • Rinse: After completing the final disinfecting round, rinse the area a final time so that any remaining disinfecting solution or detergent is removed.
  • Dry: Thoroughly dry the area with rags so that any remaining moisture is drawn out.
  • Wrap: Once the area is clean, secure all your PPE and rags in a bag.

Blood Spill on Furniture

The material of your furniture will determine the method you can use to clean up a blood spill.

For example, if you have an upholstered furniture, you need to treat the affected spots like you would treat a blood spill on a carpet. You have to disinfect it, allow the disinfectant to sit for a couple of minutes, and then wipe everything off.

However, if you have a piece of fabric covering your furniture, the best thing to do is take the fabric off and wash it on a warm wash cycle using the right detergent. Check your furniture for any stains that may also need to be cleaned.

Outdoor Blood Spills

Cleaning blood spills from grass or dirt is much more difficult than cleaning stains from your furniture at home. One good reason is its accessibility. Anyone can get into the contaminated area, so you have to work fast and be strategic in cleaning up.

You can begin by blocking the affected area off. Make sure that no children can get near the contaminated area until you are done cleaning and disinfecting it. If there are children playing nearby, find another spot for them.

In disinfecting the area, make sure to disinfect as thoroughly as possible. You can use a bleach and rinse it thoroughly with water after. Remember to wear the right PPE when cleaning up.

See Also: How To Clean A Blood Spill: Safe and Proper Blood Cleanup from Workplace Accidents

The post A Quick Guide on How to Clean Up Blood Spills Properly appeared first on Dumb Little Man.

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Startups That Help Build Your Dream Home Without The Stress

Setting up your own space from scratch is much like staring at an empty canvas. It represents endless possibilities. You can choose from different mediums, strokes, colors, and emotions to illustrate on your canvas. This makes the task of creating a home atmosphere extremely daunting, particularly for those who are just starting up.

If you are someone who is looking to move into a new space and are not sure where to start, here are a few startups in the industry that can help build your dream home.

BuzzBuzzHome

buzzbuzzhome

BuzzBuzzHome is an online real estate database for new residential developments. It is North America’s largest search portal for new homes. Their focus is on providing a tool for buyers to connect directly and collaborate with industry experts.

Through their online portal, you can communicate directly with developers to inquire about new developments. You can also follow people and see how their projects are coming along.

Their site is a wiki-powered collaboration which allows users to update projects and for anyone to post questions or give answers. If you’re looking to see new or future developments in your area or somewhere you’re moving to, BuzzBuzzhome is a great place to start.

Furnishr

furnishr

Furnishr is a startup that can make creating your dream space a lot easier and cheaper. Their business allows them to create a design based on questions formulated for their designers to meet your aesthetic needs.

You will receive a few custom furniture packages which you can choose from. Once you are done selecting, they will deliver and set up your space with the pieces of furniture you picked.

This can save you a lot of time and money. They estimate that they can save you up to 20% in total when you factor in the potential costs of delivery and setup services. Buying your furniture as a package and not as individual items greatly cuts the cost, too.

If you find the task of getting your dream home turning into a nightmare, check out Furnishr.

AptDeco

aptdeco
Via AngelList

AptDeco is an online service which helps you buy and sell used furniture. If you’re looking for that perfect piece but can’t find anything new and within your budget, it is definitely worth checking out.

You can browse from thousands of furniture pieces based on category, brand, room or collection and choose the ones you like. After you’ve made your pick, they will deliver those items to you on a date that works for you.

They have all the best brands available at a significantly lower cost. If you want a designer chair without the expensive price tag, this used furniture marketplace might be the place for you. You can also sell your used furniture for a pretty penny as well!

Handy

handy app
Via TechCrunch

Apart from choosing a furniture, you also have to worry about moving it. This is where Handy fits in.

It’s an app that brings you handyman services from pre-screened independent service professionals. They can help you with home cleaning or furniture assembly. They really take the backache out of just about any and all household work. All you have to do is book a service professional and they will come to your home and perform the required services.

See Also: STOP! Before Packing Up Your Home Use These Stress Reducing Techniques To Employ When Moving

The post Startups That Help Build Your Dream Home Without The Stress appeared first on Dumb Little Man.

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3 Little-Known Benefits of Gratitude That Naturally Boost Confidence

You’re reading 3 Little-Known Benefits of Gratitude That Naturally Boost Confidence, originally posted on Pick the Brain | Motivation and Self Improvement. If you’re enjoying this, please visit our site for more inspirational articles.

That’s where it’s at, right?

That effortless ease some others have.

You know, they seem to glide through their day, deftly juggling all kinds of awkward  situations.

Getting on. Getting ahead.

Looking good.

Doing great.

But how do they do it?

Because it can feel nigh on impossible sometimes to have that ease, that self-possession and  self-confidence.

The kind that turns heads.

How do they do that?

It’s simple really.

And it’s nothing to do with genes, natural intelligence or ability.

They simply feel good… about themselves.

Hold up. That’s sounds obvious, asinine even.

I thought so too. Until I found my ease, my own self-possession and confidence.

But I don’t know if you’re ready for the  answer.

It sounds too left of center. Too simple. And too ethereal to have any real impact.

Yeah, that’s what I used to think too.

But then I discovered that gratitude is life-changing. And no more so than in the area of personal confidence.

Here are three ways gratitude naturally boosts your confidence;

1.Higher Self-Esteem

Have you noticed that how you feel about yourself affects everything you do?

It makes your day go great, or not so great, depending on how highly you rate your self-worth. Tricky situations are many times more difficult to deal with if your inner voice is whispering negative or critical comments to you.

Heck, even your routine day is harder to manage with a fault-finding, gremlin constantly carping on. Nothing you do seems good enough and everyone else seems to be doing way better… at everything.

But what has gratitude got to do with self-esteem?

Surely it’s about appreciating others, good fortune that comes our way and the other positive aspects of our lives?

Yes. But that’s far from all of it.

Practicing gratitude also includes appreciating all of your qualities, attributes and abilities. It includes recognizing all that’s great and good in you. And valuing the incredible contributions you make each and every day.

What a fabulous way to build and maintain healthy self-esteem! And there’s more…

Gratitude is shown to boost self-esteem by decreasing envy. Rather than begrudging where others have more – money, success, friends for instance – being thankful for what you have allows you to simply be happy for them.

Let gratitude naturally boost your confidence by helping you cultivate strong self-esteem

2. Better Relationships

Do you find yourself drawn to negative people who don’t appreciate kindness or good fortune?

No? Neither do other positive, thankful people. They’re drawn to like-minded souls, like you.

Gratitude makes you more positive, more upbeat, And that means positive, upbeat people  feel better around you. You light up their day. Your recognition of all the good things the day brings, gives them a boost as well.

And grateful people are much more likely to find aspects of other people’s character or personality they like and appreciate. Which means relationships of all kinds flourish the better.

And none more so than in those very important, close personal relationships.

Grateful people say ‘thank you’ more often and are also much less negative and critical of their partners, especially face to face. This has been shown to extend the satisfaction and length of the relationship on both sides.

Let gratitude strengthen your relationships at all levels. Strong, secure relationships breed strong, secure self-confidence.

3. A Greater Sense of Belonging

Did you know that practicing gratitude can make you feel a valuable part of where you live?

Appreciating all the great things about where your home is located goes way beyond just making you feel safe and secure.

Those who practice gratitude feel close to their community and give 20% more of their time and money. They have a strong a connection with those around them and experience less loneliness or feelings of isolation.

And loneliness and isolation breed self-doubt and low self-esteem.

Let gratitude give you a sense of community, a sense of confidence built on a sense of belonging.

Boost your confidence naturally with gratitude.

Life is so much easier when you feel at ease with yourself.

Self-assurance gets your back in every situation. It lets you walk tall, with poise and grace.

And confidence, that’s the ultimate air ride in life. It lets you glide where you previously stumbled.

Who would ever have thought gratitude has such an enormous and far-reaching part to play in attaining those magical qualities. The ones that seemed so impossible to grasp.

Ready to get on? Get ahead?

With Gratitude you’ll be looking good. Doing great.

And you’ll be the one turning heads.


Laura Tong is a regular contributor on The Huff  Post and other top blogs. Laura’s latest book, The Life-Changing Power of Gratitude is available on Amazon here.

Laura is Editor at Write To Done, one of the top writing blogs on the net and assistant Editor at Goodlife ZEN, one of the most respected self-improvement blogs. Grab her free cheat sheet: 5 Guilt Free Ways To Say No Without Offending Anyone (Even If You Hate Conflict)

You’ve read 3 Little-Known Benefits of Gratitude That Naturally Boost Confidence, originally posted on Pick the Brain | Motivation and Self Improvement. If you’ve enjoyed this, please visit our site for more inspirational articles.

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A Quick Guide On How To Choose A Website Name

Whether you are starting a new business or you already have a brand and want to create an online presence, you are going to need a website and a good domain name for it. But, do you know how to choose a website name?

After launching your website with responsive WordPress themes, like Genesis or TemplateMonster, you should think about your brand name. Naming a website is not a small fit. In fact, it is an extremely important decision.

Domain names have a huge impact on the success of your business. It can influence click-through rates, referring links, type-in traffic, online advertising, and brandability.

Another thing you have to keep in mind is this: Changing a name, later on, is a huge hassle that is sure to hurt your brand and search rankings. So, you have to choose the perfect name from the very start.

You might have some name ideas already, but is there something important you have to keep in mind when registering the name? Are there things to avoid? What name is sure to make the most impact on the web?

In this article, we will answer these questions, share some useful tools, and essential tips to help you choose the best domain name for your business and finally register it.

You Want a Brandable Name

You want your domain name to sound like a brand name.

Why?

Well, do you really want to end up with a name that is generic, indistinguishable, easy to forget, and not related to your business? If you want to be successful, choose a website name that is memorable, unique, and stands out.

You Want to Avoid Numbers and Hyphens

Hyphens and numbers in domain names look and sound generic and strange. They definitely do not make good brandable names. They are also often misunderstood.

For example, if you hear a website address with a number in it, you won’t easily know if it’s a numeral (3) or if it is spelled out (three).

And hyphens are easy to forget or misplace.

If you choose a domain name with a hyphen because the one without a hyphen is already taken, you will end up sending your potential customers straight to the competitor. Hyphens are also often used in spam domains and you definitely don’t want to be associated with those.

You Want to Avoid Doubled Letters

Domain names with doubled letters in them have more chances to lose traffic to typos and misspellings.

You Want It Short

When it comes to domain names, the general rule is this: the shorter, the better.

The shorter the name is, the easier it is to remember, type in, pronounce, and share with others. It is also less shortened on social media and search results, which is good for branding.

You Want It Pronounceable

While it is true that most people will type your domain name in or even click a link, psychology makes it important for the name to be pronounceable.

People are more likely to remember and have positive associations with things they can easily say or think about, including pronouncing it in their minds. If the domain name cannot be easily said out loud, the domain is more likely to lose a lot in terms of memorability and brandability.

You Want It Easy to Type

A name that is easy to type is critical to your success online. Words like “u” instead of “you” and words with multiple spellings are easy to forget, misspell and mix up. They can make you lose lots of leads and traffic.

You Want It Intuitive

A well-chosen domain name gives people a clear idea of what the website is all about. If the name of your choice tells people that your business is producing exactly what it is producing or offering exactly what it is offering, then you’ve won big time.

You Want to Avoid Trademark Violation

Try to avoid words used by well-known brands as much as possible. This is not about your domain name being confused with theirs; it is about the possible legal actions they can take against you. If you have any doubts regarding the name you have in mind, better consult with a legal professional to be safe.

You Want to Use Broad Keywords

It used to be imperative to find a domain name with the target keyword in it, but Google does not give any privileges to such domains anymore. They tend to have a negative association, both with the end users and the search engines.

If you can get a domain with a keyword which makes it clear what the website is about, you most definitely should grab it. But, try to use broader keywords instead of the target keywords you want to be ranked for.

You Want to Stick With .com

It is very true that finding a domain name with .com extension is very hard in 2017 as it’s been around for too long. There are plenty of new extensions to use, not only the top-level domains(TLDs) like .com, .net and .org, but such niche specific ones like .pizza and .photography. And while it is easier to get such a domain extension, .com is still the most credible one. People simply trust it more.

Besides, .com domains are more memorable. A lot of users even type .com automatically after every domain name.

If you can’t find the name of your choice with the .com extension, try to stick to the established top level domains. Here are the most established ones and their proper uses:

  • .net – Mostly technical sites, Internet infrastructure sites.
  • .co – Usually stands for company, community, and commerce.
  • .info – Informational websites.
  • .me – Blogs and personal pages.
  • .org – Nonprofits and non-commercial organizations.
  • .biz – Business and commercial websites.

And don’t forget about country-specific domain extensions if your business is centered in one particular country. These are the domains like .it for Italy, .de for Germany, and .uk for the United Kingdom.

The Best Domain Name Generators

All the above recommendations might have scared you off. And yes, it is not an easy task to get a great domain name these days, especially considering there are about 331.9 million domain name registrations in the top level domains this year so far.

But, don’t fret! There are dozens of tools designed to help you out. They are called domain name generators and we will introduce you to the best of them below.

Lean Domain Search

lean domain search
Via startupstash

Created by team Automattic, the people who are responsible for the WordPress platform, Lean Domain Search is really easy to use, including country-specific. You will need one seed keyword and we recommend one that defines the niche you work in.

The generator can generate tons of name ideas based on your keyword and chances are – some of them will be available with the .com extension.  Lean Domain Search can filter the results by popularity and length. You can save your favorite ideas, track the history of your searches and share the results with your team if you want.

This is a great tool to use if you don’t have any ideas but you have a couple of keywords that define your business.

NameStall

namestall
Via data roots

NameStall is an awesome generator that provides amazing flexibility. It allows you to choose if you want your keyword placed at the end or at the beginning of the name. It allows selecting TLDs, including country-specific ones. You can also choose from various groups of words.

For example, there is a word group named “1500 popular last words” or one named “500 popular first words”. By selecting one of those groups, you will allow the generator to add the popular words to the keyword you specified. This is an awesome search customization feature.

NameStall is a good choice if you do not have a specific name in mind, but want to have more ways to customize your search.

Name Mesh

name mesh
Via mashable

Name Mesh is a versatile tool. It searches for domain names based on more than one keyword. As a result, you get a huge list of names, which can be divided into such categories:

  • New
  • Common
  • Similar
  • Short
  • SEO
  • Fun
  • Mix

There are also filters you can use which will sort the results based on extension, unregistered domains, and length. Name Mesh can also suggest other keywords for you if you can’t find a name.

Name Mesh is the tool for you if you are not opposed to spending more time on looking through more choices.

Check Your Names for Availability

Most of the name generators check the availability of the domains automatically. Simply put, there shouldn’t be any unavailable names in the results the domain name generators provide.

But if you want to double check or forgot to check in the first place, GoDaddy is the best tool for it. And if you want to check the availability of your name across the social networks you are planning to use, the best tool is Namechk.

Where to Register Your Domain Name

There are two ways to go about registering a domain name. The obvious first route is to register a free domain name when you get your hosting. And you will need hosting to launch your online business anyway, so why not use all the benefits it provides?

The most trusted hosting providers on the market are  Bluehost.com, HostGator.com, and InmotionHosting.com.

If you’ve already got your hosting and did not register a domain name with it or you’ve already used your free name for another project, there are dozens, if not hundreds, of domain name registrars out there. There are both free and paid options. We will show you the two most popular and trusted registrars here.

GoDaddy.com

godaddy

GoDaddy has been around for a really long time. It is the go-to name registrar for a lot of professionals. Their prices are not the cheapest on the market, but they often offer promotions and deals.

If you need to claim a name fast, GoDaddy is the best tool for you.

NameCheap.com

namecheap

NameCheap is another popular registrar. It is slightly cheaper in the long run than GoDaddy. If you are sure you will run your online business for a long time, we recommend registering a name for 5 years as that is the cheapest option.

Both these websites offer hosting as well, so if you haven’t got your plan yet, check out their hosting offers, too.

Final Thoughts

Knowing how to choose a  website name and getting a domain name are very important tasks. They can be really challenging, particularly if you are doing it for the very first time.

However, it doesn’t always have to be a complete hassle. In fact, you can make it a fun and an educating experience.

To get an even deeper understanding of how to choose a website name, make sure to read this free ebook.

The post A Quick Guide On How To Choose A Website Name appeared first on Dumb Little Man.

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A Philadelphia Lawyer’s Gilded Age Collection

John G. Johnson’s acquisitiveness and acumen are commemorated on the 100th anniversary of his bequest in “Old Masters Now: Celebrating the Johnson Collection,” at the Philadelphia Museum of Art. As the title of the exhibition implies, Johnson chiefly collected medieval, Renaissance, and Baroque painting, but the glorious eye-opener of the show turns out to be his discerning response to the art of his own time.

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Donald Trump’s Brains

A battle for the future of conservatism is in effect being fought between anti-Trump conservatives—those who, like Eliot A. Cohen, David Frum, and Stuart Stevens, see him as a sinister mountebank who is destroying true conservative principles—and pro-Trump conservatives associated with the Claremont Institute, which for years has been discussing the Federalist Papers, the dangers of progressivism, and, above all, the wisdom of the German exile and political philosopher Leo Strauss. For some both in and out of government, the Trump presidency is a deliverance—or at least offers tantalizing promises of an audacious new conservative era in domestic and foreign policy.

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New Layered Glass Sculptures Capture the Depth and Beauty of the Ocean

New Glass and Concrete Ocean Sculptures by Ben Young

Self-taught artist Ben Young’s latest collection of ocean-inspired glass sculptures is as stunning as ever. Working for over 15 years, his creations continue to capture the beauty of the clear-blue ocean—a constant source of inspiration ever since growing up in the tranquil Bay of Plenty, on the northern coast of New Zealand.

Each piece starts as a 2D drawing and is then meticulously assembled using layers of hand-cut, translucent glass sheets, laid onto concrete rock formations. “Sometimes my starting point changes dramatically as I have to find a way to layer the glass to create certain shapes,” Young admits. The glass layers are then laminated to create a solid, smooth surface that looks like a snapshot of the ocean, caught in time. “I like to play with the irony between the glass being a solid material and how I can form such natural and organic shapes,” explains Young.

Often featuring miniature brass figurines of sail boats and explorers, Young’s work evokes stories of oceanic adventures. In his latest series, brass lighthouses look out from icy glaciers, a palm tree stands on its own concrete island, and ships sail across the rippling surface of the ocean.

Some of Young’s newer pieces are set within geometric, stainless steel bases, contrasting against the organic, nature-inspired shapes. As well as differing textures and shapes, Young also incorporates light into his sculptures. When a piece is lit, the glass-cut waves mimic a glistening, sun-lit ocean surface, and glaciers below the surface illuminate, revealing their ice-like texture. He explains, “When lit from beneath, the light reflects and gives off the illusion of the piece being brought to life.”

Self-taught artist Ben Young’s latest sculptures continue to capture the beauty of the ocean.

New Glass and Concrete Ocean Sculptures by Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young
Contemporary Glass Sculptures Ben Young
Contemporary Glass Sculptures Ben Young
Contemporary Glass Sculptures Ben Young
Contemporary Glass Sculptures Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young

Each piece is handmade from layers of laminated, translucent glass and concrete rock formations.

New Glass and Concrete Ocean Sculptures by Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young
Contemporary Glass Sculptures Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young
Contemporary Glass Sculptures Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young

Many of the sculptures feature miniature brass figurines, telling their own stories of oceanic adventures.

New Glass and Concrete Ocean Sculptures by Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young
New Glass and Concrete Ocean Sculptures by Ben Young

Ben Young: Website | Facebook | BehanceTumblr
h/t: [Faith is Torment]

All images via Ben Young.

Related Articles:

New Ocean-Inspired, Hand-Cut, Layered Glass Sculptures by Ben Young

New Hand-Cut Layered Glass Sculptures of Ocean Waves by Ben Young

Luminous Driftwood Sculptures Inspired by Breaking Ocean Waves

DIY Wood and Resin Bowl Captures the Beauty of a Shimmering Ocean Shore

Natural Stone and Resin Coffee Table Brings the Soothing Beauty of the Ocean Indoors

The post New Layered Glass Sculptures Capture the Depth and Beauty of the Ocean appeared first on My Modern Met.

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Why You Should Consider Email Marketing

In the bid to outsell one another, retailers come up with several marketing and advertisement techniques. A lot of business managers have now woken up to the benefits of email marketing and they are taking advantage of it big time.

Now, what are these benefits? Read on.

It is cost effective

One of the most effective techniques to maximize profit is to cut down business cost. So, when it comes to business, cost-effectiveness is a big factor to consider.

Email marketing does not require any print or postage cost and there are no fees to be paid in exchange for counted exposure. The biggest part is that it doesn’t require the contribution of an expert.

However, you may need a software to track and evaluate the emails. You may even incur a certain cost for sending millions of emails at once. All the cost put together are nothing compared to how much other marketing techniques will cost you.

It is directed to the right audience

email marketing

Remember, you will be sending emails to those who have signed up for them. So, it means the emails will go to those that already have interest in your brand.

In other kinds of marketing techniques, you will have to send out your adverts to everybody. This can greatly increase your expenses.

In email marketing, you will also be charged for all the emails you send out. But since they are all going to your target audience, you’ll have a higher conversion rate.

It offers easy market segmentation

The real efficiency of email marketing comes out when you profile your recipients. Your mail will be received by those who likely need your service or product.

For instance, if you have an offline shop that renders certain service in a particular city, you can arrange for the mail to be sent to only your subscribers in that city. If you are marketing female dresses, you might also want to send it to only your female subscribers.

This approach will cost you much less since you won’t have to send emails to all your subscribers. Apart from that, it will also help you retain your subscribers. Receiving several non-relevant emails can make some of your subscribers decide to unsubscribe to your marketing emails or newsletters.

It takes advantage of impulse buying

Some people are impulse buyers. They usually respond to call-to-action on impulse. So, when you end your marketing mail with a compelling call-to-action, you are likely to cut it on them.

To strengthen your call-to-action, you can include a little bit of urgency. You could say they can get a promotional offer if they make an order within a certain period of time.

It is easy

You don’t really require any technical skill or any sophisticated technology to send marketing emails or newsletters. The only work lies in composing the message.

Apart from that, sharing news about your business is also easy. The recipients of your email can conveniently forward it to their friends who might be interested.

It is easy to track

Apart from online videos that show the number of views, no other marketing platform can provide you with the information on the number of people you have reached with your marketing campaign.

Some videos can even give a misleading number of views sometimes. For example, when a particular person watches a video four times, it will be counted as four views. Although it is four views, one will assume that “four views” means four people have viewed the video.

In email marketing, you can find out who has read your email and who is yet to read it. You will also get notified of the emails that were not delivered for some reasons.

Important Precautions

A lot of people still don’t get good results from email marketing. If you are one of those people, here are some important precautionary measures to take to guarantee success.

Segment your email list

It is not likely that all your subscribers will be interested in all your products or services. In fact, the information of certain products may be “garbage” to some people. They find it annoying, so they simply unsubscribe.

Before you send out your email, make sure that they are targeting the right audience. Segment your list, so only those people who need your email will read it.

Keep your emails short

email marketing benefits

Long emails scare people off, so make it as brief as possible. The shorter it is, the more recipients are likely to read it. You should also put the most important information first as not every recipient will read it up to the end.

Use catchy captions for the subject of your emails

No matter how good your content is, people may not really go through it without an attractive caption. People generally assess emails with their subjects.

A boring subject is always seen as a boring content even though it is not always true. So, no matter how many emails you are sending, each of them should have an attractive subject. Otherwise, only the ones with a “worthy” caption will be read.

A very good idea is to make the benefit of the product your subject. For instance, if you want to advertise an anti-aging cream, you should use subjects like “You can now look as young as you want”.

The subject of your email should let your readers know what’s in it for them. If they don’t see any benefit, they would probably just ignore the mail.

Finally, the content of your mail also matters. It should be good enough to get them to take action. So, take the time to compose great content for every marketing email. That’s how you can get all the benefits of email marketing.

See Also: 6 Steps To Get A Flood of Phone Calls With One Email

 

The post Why You Should Consider Email Marketing appeared first on Dumb Little Man.

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On this day in 1947, Everglades National Park was established,…

On this day in 1947, Everglades National Park was established, protecting one of the largest wetlands in the world. Seventy years later, it remains an international treasure attracting visitors from all over who come to see the park’s mangroves, River of Grass, and unique array of plants and animals found nowhere else on the planet. As we celebrate the 70th anniversary of this south Florida park, test your knowledge with 10 interesting facts about the Everglades: https://on.doi.gov/2j0PyMd 

Photo by James Pion (http://ift.tt/18oFfjl).