Maybe you remember the bizarre collision of worlds at last year’s CES when Ryan Seacrest touched down in Las Vegas to introduce the Typo, a physical QWERTY keyboard case for the iPhone 5/5s. If you do, then you may also recall the controversy and legal tussling over the original Typo’s striking resemblance to BlackBerry’s Q10 keyboard. One court ordered sales injunction and another Typo revision later, Seacrest and his partner Laurence Hallier are back at CES to debut another physical keyboard accessory, this time the Typo2 for the iPad Air and iPad mini lines. The pair carved out some time during the madness of CES to speak to me about Typo’s bumpy start, the impact of customer feedback on product design and the boldfaced names that swear by their QWERTY case.

So you guys first debuted the first Typo at CES 2014. I have to ask, “Why not just use your BlackBerry? Why did you make the Typo?”

Ryan Seacrest: Well, we made the Typo because we had a couple of devices sitting on the table for many many dinners, Laurence and I as good friends, and we decided that we wanted to be a little more efficient with ourselves and our lives. And we liked the iPhone, but we couldn’t type on it well. So we wanted to create a physical keyboard where we could use our iPhones with speed and with efficiency.

Laurence Hallier: Honestly, we thought it was a hobby.

Were you guys aware prior to the launch that there was a striking resemblance and that it was potentially going to bring legal troubles?

LH: No, we did our homework to find out what was out there, what wasn’t out there. And we didn’t just do this haphazardly. So we looked at what was out there and we certainly got [outside] opinions and all that. But the lawsuit itself… we can’t comment. It’s an ongoing thing, but it doesn’t affect any of our current products that are out: The Typo2 for iPhone 5, the Typo2 for iPhone 6 and of course our iPad keyboard.

Do you think that since that design kind of mirrored the familiar look of the physical QWERTY that people were familiar with from BlackBerry helped attract a target base for this… for people that crave a physical QWERTY?

LH: I mean, I think that a lot of people are fans of the physical keyboard. BlackBerry was definitely one of the companies in that space. But before that there was the Trio, Motorola made it… you know, there’s the Droid 4…

RS: When I was in elementary school, the Commodore 64. I mean, we typed WITH KEYS on keyboards. Growing up, that’s how we did it. And that’s what we wanted to create to be able to attach as a case to the iPhone.

How involved are you in the design, Ryan?

RS: For me, Laurence would make all of the trips overseas to Taiwan and he’d sit with the engineers and designers. And then he’d bring back the prototypes and we would use them ourselves… you know, for 24/7 for months and months and months. And give each other feedback about how they were working, what was working, what was going well, what was not going well. And that was how we incorporated the notes.

LH: The best answer to that is to say that for 12 months we had prototypes going back and forth, back and forth. We just couldn’t get it to a place we wanted it to be. The goal was not to have a product out to market, it was for us to be able to type at the speed that we want to type at accurately. Hence, the typo name. I think Ryan was always our number one tester.

RS: For me this is my office, this is how I work. I do everything mobile-y because I’m in so many places every single day, every single week. This was a lifesaver for me. This was a game-changer for me to be able to have something that I could really type an email out that looks as if it’s coming from a computer.

As for the name, it’s catchy definitely. Typo is catchy, but it’s a bit counter-intuitive. Do you have any regrets attaching that name to it… calling it Typo?

RS: Do you know no one mentions that to me? NO ONE. No one. And I talk to a lot of people. No one says anything to me about the name. They say… when they see it sitting on a table, whether it be in a meeting or at a lunch or something, they see it sitting on the table and they say where they can get that. And you tell them typokeyboards.com. And they never say, “Why’s it called Typo?”

LH: We just wanted a very simple name people would remember.

In terms of customer feedback, the original Typo wasn’t on the market very long due to the injunction. And then the Typo 2 was announced in mid-summer and shipped in September. How much of that feedback was coming in — was it unsolicited? Were you actively polling them? And what were some of the refinements they suggested if any?

LH: On our website is info@typokeyboards.com. We read every single email we get in. So we get feedback very quickly. When you develop a product… and I would say our product is very unique in that… 84 percent of our buyers from the surveys we’ve done, say they keep it on the phone 24/7. So they give you feedback. They’re not shy. And if they have a problem, they let you know. So for us the feedback is easy. We get a lot of feedback. And listen, this is not the perfect product, nor is any product. But it’s as close as we’re ever going to get being able to type super fast on a phone.

The Typo2 for iPad Air/2.

What about products? Was there anything from the customer feedback where they requesting, “I want it specifically for the iPad Air and the mini?”

RS: Yes, for every mobile device from the beginning. We want it for everything.

LH: No doubt. And it’s difficult because the Android market is fragmented. So it’s very difficult for us. We wanted to bring a product out for Apple. We’ve now come out with iPad products. We intend to build a keyboard for the Samsung Note line. That’ll be out in a few more months.

Starting just with the latest Note or going back?

LH: No. The 4. What’s being announced at CES and what’s coming out in a few months.
We’re gonna look at the Android market… that’s probably the number one thing we get by email is, “Do you have one for the iPhone 6 Plus and do you have one for blankety blank Android?”

I’m glad you brought up the 6 Plus. Is it too unwieldy the size? Is that why you didn’t do it?

RS: It became top heavy, bottom heavy… it seesawed.

LH: The core of this business is that if the product is not a lifesaver and if it doesn’t work really well for the consumer, we’re not going to come out with it. So we prototyped the 6 Plus. We tried it. You know, it’s a big phone.

RS: It was hard to perfect it.

A close-up look at the Typo2 for iPad Air’s full QWERTY layout.

How different is the Typo2 case for the iPads here as opposed to the one for the iPhone 6, other than the layout?

LH: We looked at the products out there. We didn’t really take any inspiration from this because it’s thumb-typing. We really took inspiration from “what does the consumer wants that actually wants a keyboard for their iPad?” And there was three basic things that everyone wanted that wasn’t being served. Obviously, being as thin as possible, as small as possible. Add no bulk no weight to the iPad. Detachable was important only because people don’t like the single angle. So if you’re in Southwest, you’ve got an angle this much. If you’re in first class, you’ve got a bigger angle. So we really felt this was an integral part of solving this problem of what do you do with an iPad. We’re finding so much good feedback on this. People want to buy this [the hinge] on its own. So this hinge actually was developed by the same company that did the MacBook Air. So it’s a pretty revolutionary hinge. And we had to re-engineer it be much much smaller.

What about wearables? Is Typo just a one-off for you guys? Is there a more of a vested interest in tech? Would you be interested in pursuing something like a tracker..?

LH: I think both Ryan and I have a the philosophy that unless the product really enhances your life, it’s not to our interest. Our business is that we really want to improve people’s lives… with the keyboard, we feel we have something to add. … I just don’t think we have much to add to there. … These are not easy things to do.

The media mogul and tech entrepreneur Ryan Seacrest talks Typo2.
Last thing I’ll ask you guys. I noticed on the site there’s a quote from Arianna Huffington… you mention your target user is that prosumer, but do you find that other media personalities and celebrities are adopting the Typo 2 because they were so addicted..?

LH: Yes, but they won’t let us use their name.

RS: I was at GMA (Good Morning America) three or four mornings ago before New Year’s Eve and all Amy Robach could talk about was, “How can I get that Typo2 for my iPhone 6? This is going to change my life.” And I’ve talked to a few [journalists] who have refused to get the iPhone 6 until they can get the Typo 2 to make the jump for the phone.

LH: Arianna was one of them. She emailed me…

RS: I think the whole GMA cast another group too.

LH: We have a ton of celebrities, but they won’t let us use their name.

This interview has been condensed and edited.

[Image credit: Will Lipman Photography]

Filed under: Cellphones, Mobile, Apple, Blackberry

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When FLIR launched its first smartphone-based thermal camera at last year’s CES, the biggest annoyance people had was that the hardware was baked into an iPhone 5 case. Anyone who wasn’t toting Apple’s newest two smartphones was understandably aggrieved about that decision. That’s why, as a do-over, the company has released a second-generation FLIR One that clips onto the bottom of your smartphone over Lightning or microUSB, letting Android users in on the fun.

We got to see a prototype of the new model here at CES and, aside from the smaller body, the new unit gains an automatic shutter and a better resolution sensor. Unlike (bitter rival) Seek Thermal, which draws its power from the device itself, FLIR One has a built-in battery, although it’s only likely to last for an hour on a charge. The companion app has also been refreshed, and now you can use panorama and timelapse from, in this case, the iPhone’s native camera software. The device is expected to arrive in the mid part of the year, with a price that’s probably comparable to the original.

Filed under: Cellphones, Cameras

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We live in a magical, magical world. A world where we can print almost anything we want in chocolate. Yes — chocolate. 3D Systems and Hersey are basically making your wildest confectionery dreams come true with the CocoJet, a 3D printer for delicious chocolate. You can choose between dark, milk or white chocolate for your creations (though, we all know that white chocolate isn’t really chocolate). And so long as your desired shape isn’t too complicated, the CocoJet should be able to spit it out. You could even print functioning chocolate nuts and bolts if you really wanted. Sadly, the press release states that, “The company intends to share its commercial plans for this class of chocolate 3D printers at a later date.” So… don’t get too excited about printing out chocolate hearts for your loved one (or white chocolate daggers for your enemies) just yet.

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Herbie Hancock just tickled my ears. Not kidding. Adele did too. But Herbie tickled them better. No, this isn’t some weird dream/nightmare. This is Pono. Go listen to Hancock’s “Watermelon Man” now (link here) we’ll wait. Back? What you just heard was a compressed version of Hancock’s classic. What I just heard was not, and the difference is quite dramatic (even over reasonably-priced headphones). Good thing too, given that Neil Young‘s quest with Pono has been to guide us away from the tyranny of the heavily-compressed MP3, and guide us to the calm, warm waters of uncompressed audio. But, even though we’ve followed the Pono story quite closely, we learned a little more about the curious yellow prism today, too.

Such as, what about that curious triangular shape? Ergonomics, and necessity it turns out. Pono might not fit well in pockets, but it’s designed to rest in your hand comfortably. Which if we think about it makes some sense. It’s also a good shape to house the cylindrical battery that hides inside. That battery has good company too, Pono explained that inside the device there’s no amplifier to speak of. It’s actually constructed with discreet components from Ayre, that are custom tuned for optimal audio performance. As for the lemon-yellow color choice? That’s just for looks. Kickstarter orders (from the very successful campaign) shipped in December, and while there aren’t many units floating around right now, you can preorder the $400 player now for the next run in February.

Filed under: Handhelds, Home Entertainment

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It’s all good and fun when you get to fly a drone, but there are times when you wish it could fly around by itself without crashing into things. As we found out at Intel’s CES keynote just now, one solution to this is to equip the machine with depth cameras; and in Ascending Technologies’ case, it went with six of Intel’s RealSense depth cameras for its AscTec Firefly. The result is a drone that pushes itself away when people approach it, which allowed the demonstrators to humor the audience with a game of “drone ping pong”: one player would walk up to the Firefly to pass it to another player. We also watched another Firefly clear an obstacle course autonomously, but trust us, the first demo is more entertaining (but maybe creepy for some). See for yourself after the break.

Filed under: Robots, Intel

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